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Google BigQuery Analytics by Jordan Tigani,Siddartha Naidu Pdf
How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python
Learning Google BigQuery by Eric Brown,Thirukkumaran Haridass Pdf
Get a fundamental understanding of how Google BigQuery works by analyzing and querying large datasets About This Book Get started with BigQuery API and write custom applications using it Learn how BigQuery API can be used for storing, managing, and query massive datasets with ease A practical guide with examples and use-cases to teach you everything you need to know about Google BigQuery Who This Book Is For If you are a developer, data analyst, or a data scientist looking to run complex queries over thousands of records in seconds, this book will help you. No prior experience of working with BigQuery is assumed. What You Will Learn Get a hands-on introduction to Google Cloud Platform and its services Understand the different data types supported by Google BigQuery Migrate your enterprise data to BigQuery and query it using the legacy and standard SQL techniques Use partition tables in your project and query external data sources and wild card tables Create tables and data sets dynamically using the BigQuery API Perform real-time inserting of records for analytics using Python and C# Visualize your BigQuery data by connecting it to third party tools such as Tableau and R Master the Google Cloud Pub/Sub for implementing real-time reporting and analytics of your Big Data In Detail Google BigQuery is a popular cloud data warehouse for large-scale data analytics. This book will serve as a comprehensive guide to mastering BigQuery, and how you can utilize it to quickly and efficiently get useful insights from your Big Data. You will begin with getting a quick overview of the Google Cloud Platform and the various services it supports. Then, you will be introduced to the Google BigQuery API and how it fits within in the framework of GCP. The book covers useful techniques to migrate your existing data from your enterprise to Google BigQuery, as well as readying and optimizing it for analysis. You will perform basic as well as advanced data querying using BigQuery, and connect the results to various third party tools for reporting and visualization purposes such as R and Tableau. If you're looking to implement real-time reporting of your streaming data running in your enterprise, this book will also help you. This book also provides tips, best practices and mistakes to avoid while working with Google BigQuery and services that interact with it. By the time you're done with it, you will have set a solid foundation in working with BigQuery to solve even the trickiest of data problems. Style and Approach This book follows a step-by-step approach to teach readers the concepts of Google BigQuery using SQL. To explain various data querying processes, large-scale datasets are used wherever required.
How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python
Google BigQuery: The Definitive Guide by Valliappa Lakshmanan,Jordan Tigani Pdf
Work with petabyte-scale datasets while building a collaborative, agile workplace in the process. This practical book is the canonical reference to Google BigQuery, the query engine that lets you conduct interactive analysis of large datasets. BigQuery enables enterprises to efficiently store, query, ingest, and learn from their data in a convenient framework. With this book, you’ll examine how to analyze data at scale to derive insights from large datasets efficiently. Valliappa Lakshmanan, tech lead for Google Cloud Platform, and Jordan Tigani, engineering director for the BigQuery team, provide best practices for modern data warehousing within an autoscaled, serverless public cloud. Whether you want to explore parts of BigQuery you’re not familiar with or prefer to focus on specific tasks, this reference is indispensable.
Google BigQuery Analytics by Jordan Tigani,Siddartha Naidu Pdf
How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python
Data Analytics with Google Cloud Platform by Murari Ramuka Pdf
Step-by-step guide to different data movement and processing techniques, using Google Cloud Platform Services DESCRIPTION Modern businesses are awash with data, making data-driven decision-making tasks increasingly complex. As a result, relevant technical expertise and analytical skills are required to do such tasks. This book aims to equip you with enough knowledge of Cloud Computing in conjunction with Google Cloud Data platform to succeed in the role of a Cloud data expert. The current market is trending towards the latest cloud technologies, which is the need of the hour. Google being the pioneer, is dominating this space with the right set of cloud services being offered as part of GCP (Google Cloud Platform). At this juncture, this book will be very vital and will cover all the services that are being offered by GCP, putting emphasis on Data services. This book starts with sophisticated knowledge on Cloud Computing. It also explains different types of data services/technology and machine learning algorithm/Pre-Trained API through real-business problems, which are built on the Google Cloud Platform (GCP). With some of the latest business examples and hands-on guide, this book will enable the developers entering the data analytics fields to implement an end-to-end data pipeline, using GCP Data services. Through the course of the book, you will come across multiple industry-wise use cases, like Building Datawarehouse using Big Query, a sample real-time data analytics solution on machine learning and Artificial Intelligence that helped with the business decision, by employing a variety of data science approaches on Google Cloud environment. Whether yourÊbusinessÊis at the early stage of cloud implementation in its journey or well on its way to digital transformation,ÊGoogle Cloud'sÊsolutions and technologies will always help chart a path to success. This book can be used to develop the GCP concepts in an easy way. It contains many examples showcasing the implementation of a GCP service. It enables the learning of the basic and advance concepts of Google Cloud Data Platform. This book is divided into 7 chapters and provides a detailed description of the core concepts of each of the Data services offered by Google Cloud. KEY FEATURES Learn the basic concept of Cloud Computing along with different Cloud service provides with their supported Models (IaaS/PaaS/SaaS) Learn the basics of Compute Engine, App Engine, Container Engine, Project and Billing setup in the Google Cloud Platform Learn how and when to use Cloud DataFlow, Cloud DataProc and Cloud DataPrepÊ Build real-time data pipeline to support real-time analytics using Pub/Sub messaging service Setting up a fully managed GCP Big Data Cluster using Cloud DataProc for runningÊApache SparkÊandÊApache HadoopÊclusters in a simpler, more cost-efficient manner Learn how to use Cloud Data Studio for visualizing the data on top of Big Query Implement and understand real-world business scenarios for Machine Learning, Data Pipeline Engineering WHAT WILL YOU LEARN By the end of the book, you will have come across different data services and platforms offered by Google Cloud, and how those services/features can be enabled to serve business needs. You will also see a few case studies to put your knowledge to practice and solve business problems such as building a real-time streaming pipeline engine, Scalable Data Warehouse on Cloud, fully managed Hadoop cluster on Cloud and enabling TensorFlow/Machine Learning APIÕs to support real-life business problems. Remember to practice additional examples to master these techniques. WHO IS THIS BOOK FOR This book is for professionals as well as graduates who want to build a career in Google Cloud data analytics technologies. While no prior knowledge of Cloud Computing or related technologies is assumed, it will be helpful to have some data background and experience. One stop shop for those who wish to get an initial to advance understanding of the GCP data platform. The target audience will be data engineers/professionals who are new, as well as those who are acquainted with the tools and techniques related to cloud and data space.ÊÊ _Ê Ê Ê Individuals who have basic data understanding (i.e. Data and cloud) and have done some work in the field ofÊ data analytics, can refer/use this book to master their knowledge/understanding. _Ê Ê Ê The highlight of this book is that it will start with theÊ basic cloud computing fundamentals and will move on to cover the advance concepts on GCP cloud data analytics and hence can be referred across multiple different levels of audiences.Ê Table of Contents 1. GCP Overview and Architecture 2. Data Storage in GCPÊ 3. Data Processing in GCP with Pub/Sub and DataflowÊ 4. Data Processing in GCP with DataPrep and Dataflow 5. Big Query and Data Studio 6. Machine Learning with GCP 7. Sample Use cases and Examples
Google Bigquery by Valliappa Lakshmanan,Jordan Tigani Pdf
Work with petabyte-scale datasets while building a collaborative, agile workplace in the process. This practical book is the canonical reference to Google BigQuery, the query engine that lets you conduct interactive analysis of large datasets. BigQuery enables enterprises to efficiently store, query, ingest, and learn from their data in a convenient framework. With this book, you'll examine how to analyze data at scale to derive insights from large datasets efficiently. Valliappa Lakshmanan, tech lead for Google Cloud Platform, and Jordan Tigani, engineering director for the BigQuery team, provide best practices for modern data warehousing within an autoscaled, serverless public cloud. Whether you want to explore parts of BigQuery you're not familiar with or prefer to focus on specific tasks, this reference is indispensable.
Data Science on the Google Cloud Platform by Valliappa Lakshmanan Pdf
Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build on top of the Google Cloud Platform (GCP). This hands-on guide shows developers entering the data science field how to implement an end-to-end data pipeline, using statistical and machine learning methods and tools on GCP. Through the course of the book, you’ll work through a sample business decision by employing a variety of data science approaches. Follow along by implementing these statistical and machine learning solutions in your own project on GCP, and discover how this platform provides a transformative and more collaborative way of doing data science. You’ll learn how to: Automate and schedule data ingest, using an App Engine application Create and populate a dashboard in Google Data Studio Build a real-time analysis pipeline to carry out streaming analytics Conduct interactive data exploration with Google BigQuery Create a Bayesian model on a Cloud Dataproc cluster Build a logistic regression machine-learning model with Spark Compute time-aggregate features with a Cloud Dataflow pipeline Create a high-performing prediction model with TensorFlow Use your deployed model as a microservice you can access from both batch and real-time pipelines
Machine Learning with BigQuery ML by Alessandro Marrandino Pdf
Manage different business scenarios with the right machine learning technique using Google's highly scalable BigQuery ML Key FeaturesGain a clear understanding of AI and machine learning services on GCP, learn when to use these, and find out how to integrate them with BigQuery MLLeverage SQL syntax to train, evaluate, test, and use ML modelsDiscover how BigQuery works and understand the capabilities of BigQuery ML using examplesBook Description BigQuery ML enables you to easily build machine learning (ML) models with SQL without much coding. This book will help you to accelerate the development and deployment of ML models with BigQuery ML. The book starts with a quick overview of Google Cloud and BigQuery architecture. You'll then learn how to configure a Google Cloud project, understand the architectural components and capabilities of BigQuery, and find out how to build ML models with BigQuery ML. The book teaches you how to use ML using SQL on BigQuery. You'll analyze the key phases of a ML model's lifecycle and get to grips with the SQL statements used to train, evaluate, test, and use a model. As you advance, you'll build a series of use cases by applying different ML techniques such as linear regression, binary and multiclass logistic regression, k-means, ARIMA time series, deep neural networks, and XGBoost using practical use cases. Moving on, you'll cover matrix factorization and deep neural networks using BigQuery ML's capabilities. Finally, you'll explore the integration of BigQuery ML with other Google Cloud Platform components such as AI Platform Notebooks and TensorFlow along with discovering best practices and tips and tricks for hyperparameter tuning and performance enhancement. By the end of this BigQuery book, you'll be able to build and evaluate your own ML models with BigQuery ML. What you will learnDiscover how to prepare datasets to build an effective ML modelForecast business KPIs by leveraging various ML models and BigQuery MLBuild and train a recommendation engine to suggest the best products for your customers using BigQuery MLDevelop, train, and share a BigQuery ML model from previous parts with AI Platform NotebooksFind out how to invoke a trained TensorFlow model directly from BigQueryGet to grips with BigQuery ML best practices to maximize your ML performanceWho this book is for This book is for data scientists, data analysts, data engineers, and anyone looking to get started with Google's BigQuery ML. You'll also find this book useful if you want to accelerate the development of ML models or if you are a business user who wants to apply ML in an easy way using SQL. Basic knowledge of BigQuery and SQL is required.
BigQuery for Data Warehousing by Mark Mucchetti Pdf
Create a data warehouse, complete with reporting and dashboards using Google’s BigQuery technology. This book takes you from the basic concepts of data warehousing through the design, build, load, and maintenance phases. You will build capabilities to capture data from the operational environment, and then mine and analyze that data for insight into making your business more successful. You will gain practical knowledge about how to use BigQuery to solve data challenges in your organization. BigQuery is a managed cloud platform from Google that provides enterprise data warehousing and reporting capabilities. Part I of this book shows you how to design and provision a data warehouse in the BigQuery platform. Part II teaches you how to load and stream your operational data into the warehouse to make it ready for analysis and reporting. Parts III and IV cover querying and maintaining, helping you keep your information relevant with other Google Cloud Platform services and advanced BigQuery. Part V takes reporting to the next level by showing you how to create dashboards to provide at-a-glance visual representations of your business situation. Part VI provides an introduction to data science with BigQuery, covering machine learning and Jupyter notebooks. What You Will Learn Design a data warehouse for your project or organization Load data from a variety of external and internal sources Integrate other Google Cloud Platform services for more complex workflows Maintain and scale your data warehouse as your organization grows Analyze, report, and create dashboards on the information in the warehouse Become familiar with machine learning techniques using BigQuery ML Who This Book Is For Developers who want to provide business users with fast, reliable, and insightful analysis from operational data, and data analysts interested in a cloud-based solution that avoids the pain of provisioning their own servers.
Practical Google Analytics and Google Tag Manager for Developers by Jonathan Weber Pdf
Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions What You'll Learn Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies. How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation. How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more. How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior. Who This Book Is For Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.
Cloud Analytics with Google Cloud Platform by Sanket Thodge Pdf
Combine the power of analytics and cloud computing for faster and efficient insights Key Features Master the concept of analytics on the cloud: and how organizations are using it Learn the design considerations and while applying a cloud analytics solution Design an end-to-end analytics pipeline on the cloud Book Description With the ongoing data explosion, more and more organizations all over the world are slowly migrating their infrastructure to the cloud. These cloud platforms also provide their distinct analytics services to help you get faster insights from your data. This book will give you an introduction to the concept of analytics on the cloud, and the different cloud services popularly used for processing and analyzing data. If you’re planning to adopt the cloud analytics model for your business, this book will help you understand the design and business considerations to be kept in mind, and choose the best tools and alternatives for analytics, based on your requirements. The chapters in this book will take you through the 70+ services available in Google Cloud Platform and their implementation for practical purposes. From ingestion to processing your data, this book contains best practices on building an end-to-end analytics pipeline on the cloud by leveraging popular concepts such as machine learning and deep learning. By the end of this book, you will have a better understanding of cloud analytics as a concept as well as a practical know-how of its implementation What you will learn Explore the basics of cloud analytics and the major cloud solutions Learn how organizations are using cloud analytics to improve the ROI Explore the design considerations while adopting cloud services Work with the ingestion and storage tools of GCP such as Cloud Pub/Sub Process your data with tools such as Cloud Dataproc, BigQuery, etc Over 70 GCP tools to build an analytics engine for cloud analytics Implement machine learning and other AI techniques on GCP Who this book is for This book is targeted at CIOs, CTOs, and even analytics professionals looking for various alternatives to implement their analytics pipeline on the cloud. Data professionals looking to get started with cloud-based analytics will also find this book useful. Some basic exposure to cloud platforms such as GCP will be helpful, but not mandatory.
Data Analytics with Google Cloud Platform by Murari Ramuka Pdf
Step-by-step guide to different data movement and processing techniques, using Google Cloud Platform Services DESCRIPTION Modern businesses are awash with data, making data-driven decision-making tasks increasingly complex. As a result, relevant technical expertise and analytical skills are required to do such tasks. This book aims to equip you with enough knowledge of Cloud Computing in conjunction with Google Cloud Data platform to succeed in the role of a Cloud data expert. The current market is trending towards the latest cloud technologies, which is the need of the hour. Google being the pioneer, is dominating this space with the right set of cloud services being offered as part of GCP (Google Cloud Platform). At this juncture, this book will be very vital and will cover all the services that are being offered by GCP, putting emphasis on Data services. This book starts with sophisticated knowledge on Cloud Computing. It also explains different types of data services/technology and machine learning algorithm/Pre-Trained API through real-business problems, which are built on the Google Cloud Platform (GCP). With some of the latest business examples and hands-on guide, this book will enable the developers entering the data analytics fields to implement an end-to-end data pipeline, using GCP Data services. Through the course of the book, you will come across multiple industry-wise use cases, like Building Datawarehouse using Big Query, a sample real-time data analytics solution on machine learning and Artificial Intelligence that helped with the business decision, by employing a variety of data science approaches on Google Cloud environment. Whether yourÊbusinessÊis at the early stage of cloud implementation in its journey or well on its way to digital transformation,ÊGoogle Cloud'sÊsolutions and technologies will always help chart a path to success. This book can be used to develop the GCP concepts in an easy way. It contains many examples showcasing the implementation of a GCP service. It enables the learning of the basic and advance concepts of Google Cloud Data Platform. This book is divided into 7 chapters and provides a detailed description of the core concepts of each of the Data services offered by Google Cloud. KEY FEATURES Learn the basic concept of Cloud Computing along with different Cloud service provides with their supported Models (IaaS/PaaS/SaaS) Learn the basics of Compute Engine, App Engine, Container Engine, Project and Billing setup in the Google Cloud Platform Learn how and when to use Cloud DataFlow, Cloud DataProc and Cloud DataPrepÊ Build real-time data pipeline to support real-time analytics using Pub/Sub messaging service Setting up a fully managed GCP Big Data Cluster using Cloud DataProc for runningÊApache SparkÊandÊApache HadoopÊclusters in a simpler, more cost-efficient manner Learn how to use Cloud Data Studio for visualizing the data on top of Big Query Implement and understand real-world business scenarios for Machine Learning, Data Pipeline Engineering WHAT WILL YOU LEARN By the end of the book, you will have come across different data services and platforms offered by Google Cloud, and how those services/features can be enabled to serve business needs. You will also see a few case studies to put your knowledge to practice and solve business problems such as building a real-time streaming pipeline engine, Scalable Data Warehouse on Cloud, fully managed Hadoop cluster on Cloud and enabling TensorFlow/Machine Learning APIÕs to support real-life business problems. Remember to practice additional examples to master these techniques. WHO IS THIS BOOK FOR This book is for professionals as well as graduates who want to build a career in Google Cloud data analytics technologies. While no prior knowledge of Cloud Computing or related technologies is assumed, it will be helpful to have some data background and experience. One stop shop for those who wish to get an initial to advance understanding of the GCP data platform. The target audience will be data engineers/professionals who are new, as well as those who are acquainted with the tools and techniques related to cloud and data space.ÊÊ _Ê Ê Ê Individuals who have basic data understanding (i.e. Data and cloud) and have done some work in the field ofÊ data analytics, can refer/use this book to master their knowledge/understanding. _Ê Ê Ê The highlight of this book is that it will start with theÊ basic cloud computing fundamentals and will move on to cover the advance concepts on GCP cloud data analytics and hence can be referred across multiple different levels of audiences.Ê Table of Contents 1. GCP Overview and Architecture 2. Data Storage in GCPÊ 3. Data Processing in GCP with Pub/Sub and DataflowÊ 4. Data Processing in GCP with DataPrep and Dataflow 5. Big Query and Data Studio 6. Machine Learning with GCP 7. Sample Use cases and Examples
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation
Practical Google Analytics and Google Tag Manager for Developers by Jonathan Weber Pdf
Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions What You'll Learn Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies. How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation. How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more. How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior. Who This Book Is For Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.
