Google Semantic Search

Author : David Amerland
Publisher : Que Publishing
Page : 240 pages
File Size : 42,5 Mb
Release : 2013-06-27
Category : Business & Economics
ISBN : 9780133434170

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Google Semantic Search by David Amerland Pdf

Optimize Your Sites for Today’s Radically New Semantic Search Breakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English. David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! • Learn how Google is delivering answers, not just links—and what it means to you • Profit from Google Now™ and the fragmented, personalized future of search • Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust • Stop using 10 common SEO techniques that no longer work • Discover the truth about Trust Ranking™—and 10 steps to take right now • Go way beyond keywords in today’s new era of content marketing • Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn • See why the “First Page of Google” is rapidly become obsolete • Drive unprecedented business value from your online identity and influence • Learn how Google captures meaning in unstructured data—and give it what it wants • Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity • Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Author : Dave Amerland
Publisher : Unknown
Page : 128 pages
File Size : 52,8 Mb
Release : 2013
Category : Google
ISBN : 0133434184

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Google Semantic Search by Dave Amerland Pdf

Author : Yi Chang,Hongbo Deng
Publisher : Springer Nature
Page : 224 pages
File Size : 47,8 Mb
Release : 2020-12-01
Category : Computers
ISBN : 9783030583347

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Query Understanding for Search Engines by Yi Chang,Hongbo Deng Pdf

This book presents a systematic study of practices and theories for query understanding of search engines. These studies can be categorized into three major classes. The first class is to figure out what the searcher wants by extracting semantic meaning from the searcher’s keywords, such as query classification, query tagging, and query intent understanding. The second class is to analyze search queries and then translate them into an enhanced query that can produce better search results, such as query spelling correction or query rewriting. The third class is to assist users in refining or suggesting queries in order to reduce users’ search effort and satisfy their information needs, such as query auto-completion and query suggestion. Query understanding is a fundamental part of search engines. It is responsible to precisely infer the intent of the query formulated by the search user, to correct spelling errors in his/her query, to reformulate the query to capture its intent more accurately, and to guide the user in formulating a query with precise intent. The book will be invaluable to researchers and graduate students in computer or information science and specializing in information retrieval or web-based systems, as well as to researchers and programmers working on the development or improvement of products related to search engines.

Author : Archana Patel,Narayan C. Debnath,Bharat Bhushan
Publisher : CRC Press
Page : 400 pages
File Size : 43,7 Mb
Release : 2022-10-17
Category : Computers
ISBN : 9781000729238

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Semantic Web Technologies by Archana Patel,Narayan C. Debnath,Bharat Bhushan Pdf

Semantic web technologies (SWTs) offer the richest machine-interpretable (rather than just machine-processable) and explicit semantics that are being extensively used in various domains and industries. This book provides a roadmap for semantic web technologies (SWTs) and highlights their role in a wide range of domains including cloud computing, Internet of Things, big data, sensor network, and so forth. It also explores the prospects of these technologies including different data interchange formats, query languages, ontologies, Linked Data, and notations. The role of SWTs in ‘epidemic Covid-19’, ‘e-learning platforms and systems’, ‘block chain’, ‘open online courses’, and ‘visual analytics in healthcare’ is described as well. This book: Explores all the critical aspects of semantic web technologies (SWTs) Discusses the impact of SWTs on cloud computing, Internet of Things, big data, and sensor network Offers a comprehensive examination of the emerging research in the areas of SWTs and their related domains Provides a template to develop a wide range of smart and intelligent applications Includes latest applications and examples with real data This book is aimed at researchers and graduate students in computer science, informatics, web technology, cloud computing, and Internet of Things.

Author : D.T. Tran
Publisher : IOS Press
Page : 243 pages
File Size : 42,6 Mb
Release : 2011-02-22
Category : Computers
ISBN : 9781614993445

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Process-oriented Semantic Web Search by D.T. Tran Pdf

The book is composed of two main parts. The first part is a general study of Semantic Web Search. The second part specifically focuses on the use of semantics throughout the search process, compiling a big picture of Process-oriented Semantic Web Search from different pieces of work that target specific aspects of the process. In particular, this book provides a rigorous account of the concepts and technologies proposed for searching resources and semantic data on the Semantic Web. To collate the various approaches and to better understand what the notion of Semantic Web Search entails, this book presents a general Semantic Web Search model. With respect to this model, the book provides a comprehensive discussion of the state-of-the-art. It elaborates on approaches for crawling, managing and searching Semantic Web resources as well as the various schemes proposed for ranking search results. Besides these specific approaches, search is also studied in a general multi-data-source scenario. This shall demonstrate how this work on search is extended and applied to the Web setting. A major feature of the book is that it considers search and the use of semantics for search also from a process point of view. Extending the general model, the book introduces the notion of Process-oriented Semantic Web Search, where semantics is exploited throughout the entire search process – from query construction to query processing up to result presentation and query refinement. Specific pieces of work targeting these individual steps of the process are combined to form a coherent and consistent picture of Process-oriented Semantic Web Search. In order to convey this general notion as well as the specific concepts and technologies developed for supporting the search process, this book presents a compilation of work called SemSearchPro and provides detailed descriptions on the underlying approaches.

Author : Asuncion Gómez-Pérez,Jerome Euzenat,Jérôme Euzenat
Publisher : Springer Science & Business Media
Page : 743 pages
File Size : 42,7 Mb
Release : 2005-05-20
Category : Computers
ISBN : 9783540261247

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The Semantic Web: Research and Applications by Asuncion Gómez-Pérez,Jerome Euzenat,Jérôme Euzenat Pdf

This book constitutes the refereed proceedings of the Second European Semantic Web Conference, ESWC 2005, heldin Heraklion, Crete, Greece in May/June 2005. The 48 revised full papers presented were carefully reviewed and selected from 148 submissions. The papers are organized in topical sections on semantic Web services, languages, ontologies, reasoning and querying, search and information retrieval, user and communities, natural language for the semantic Web, annotation tools, and semantic Web applications.

Author : Sean Bechhofer
Publisher : Springer Science & Business Media
Page : 916 pages
File Size : 40,6 Mb
Release : 2008-05-20
Category : Computers
ISBN : 9783540682332

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The Semantic Web: Research and Applications by Sean Bechhofer Pdf

This book constitutes the refereed proceedings of the 5th European Semantic Web Conference, ESWC 2008, held in Tenerife, Canary Islands, Spain, in June 2008. The 51 revised full papers presented together with 3 invited talks and 25 system description papers were carefully reviewed and selected from a total of 270 submitted papers. The papers are organized in topical sections on agents, application ontologies, applications, formal languages, foundational issues, learning, ontologies and natural language, ontology alignment, query processing, search, semantic Web services, storage and retrieval of semantic Web data, as well as user interfaces and personalization.

Author : Ira Kaufman,Chris Horton
Publisher : Routledge
Page : 354 pages
File Size : 40,5 Mb
Release : 2014-10-17
Category : Business & Economics
ISBN : 9781317999751

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Digital Marketing by Ira Kaufman,Chris Horton Pdf

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].

Author : Noorani, Faizal,CIEL
Publisher : CIEL
Page : 32 pages
File Size : 45,5 Mb
Release : 2024-05-27
Category : Computers
ISBN : 8210379456XXX

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An Introduction To Google Algorithm by Noorani, Faizal,CIEL Pdf

Know everything about Google's Algorithm. And types of Algorithms play an important role in your website ranking on the world's biggest search engine "GOOGLE". Know how you can avoid being penalized from Google and get good ranking for your site or your blog.

Author : David Amerland
Publisher : New Line Books
Page : 227 pages
File Size : 51,6 Mb
Release : 2020-03-03
Category : Computers
ISBN : 9781844810369

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SEO Help by David Amerland Pdf

The original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's "Best SEO Book of All Time" award. Substantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor. In this edition of SEO Help you will also learn: - How the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all). - What the fragmentation of search means to your brand and your business and how to make the most of what you currently do. - What to do to make your brand stand out from the crowd without increasing the output of your content creation efforts. - What to do to increase trust in your brand and the content you create in a time of negative news stories and fake news. - How to better use Google’s Knowledge Graph (KG) to increase the trustworthiness of your digital presence. - Why marketing and branding cannot be separated from search and your business’ SEO practices. - How to leverage the fragmented social media landscape to your advantage. - How to future-proof your business against constant changes in search. - The true impact of Google’s mobile index on your digital business. - What feasible shortcuts exist in search marketing and branding. Like before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable.

Author : Zhengbing Hu,Ivan Dychka,Matthew He
Publisher : Springer Nature
Page : 1166 pages
File Size : 46,5 Mb
Release : 2023-08-18
Category : Computers
ISBN : 9783031361180

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Advances in Computer Science for Engineering and Education VI by Zhengbing Hu,Ivan Dychka,Matthew He Pdf

This book contains high-quality refereed research papers presented at the 6th International Conference on Computer Science, Engineering, and Education Applications (ICCSEEA2023), which took place in Warsaw, Poland, on March 17–19, 2023, and was organized by the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute”, the National Aviation University, Lviv Polytechnic National University, the Polish Operational and Systems Society, Warsaw University of Technology, and the International Research Association of Modern Education and Computer Science. The book covers a variety of topics, including cutting-edge research in computer science, artificial intelligence, engineering techniques, smart logistics, and knowledge representation with educational applications. The book is an invaluable resource for academics, graduate students, engineers, management professionals, and undergraduate students who are interested in computer science and its applications in engineering and education.

Author : H.Peter Alesso,Craig F. Smith
Publisher : CRC Press
Page : 464 pages
File Size : 54,5 Mb
Release : 2004-10-27
Category : Computers
ISBN : 9781000065329

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Developing Semantic Web Services by H.Peter Alesso,Craig F. Smith Pdf

Developing Semantic Web Services is "well-informed about work on WS [Web Services] and the SemWeb [Semantic Web], and in particular . . . understand[s] OWL-S . . . very well . . .. Also, the book . . . fill[s] a need that, to my knowledge, hasn't been met at all." ---David Martin, editor OWL-S Coalition The inventor of the World Wide Web, Tim Berne

Author : G. Demartini
Publisher : IOS Press
Page : 168 pages
File Size : 48,7 Mb
Release : 2014-01-07
Category : Computers
ISBN : 9781614993490

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From People to Entities: New Semantic Search Paradigms for the Web by G. Demartini Pdf

The exponential growth of digital information available in companies and on the Web creates the need for search tools that can respond to the most sophisticated information needs. Many user tasks would be simplified if Search Engines would support typed search, and return entities instead of just Web documents. For example, an executive who tries to solve a problem needs to find people in the company who are knowledgeable about a certain topic._x000D_ In the first part of the book, we propose a model for expert finding based on the well-consolidated vector space model for Information Retrieval and investigate its effectiveness. In the second part of the book, we investigate different methods based on Semantic Web and Natural Language Processing techniques for ranking entities of different types both in Wikipedia and, generally, on the Web. _x000D_ In the third part of this thesis, we study the problem of Entity Retrieval for news applications and the importance of the news trail history (i.e., past related articles) to determine the relevant entities in current articles. We also study opinion evolution about entities: We propose a method for automatically extracting the public opinion about political candidates from the blogosphere.

Author : Diana Maynard,Kalina Bontcheva,Isabelle Augenstein
Publisher : Springer Nature
Page : 182 pages
File Size : 47,9 Mb
Release : 2022-05-31
Category : Mathematics
ISBN : 9783031794742

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Natural Language Processing for the Semantic Web by Diana Maynard,Kalina Bontcheva,Isabelle Augenstein Pdf

This book introduces core natural language processing (NLP) technologies to non-experts in an easily accessible way, as a series of building blocks that lead the user to understand key technologies, why they are required, and how to integrate them into Semantic Web applications. Natural language processing and Semantic Web technologies have different, but complementary roles in data management. Combining these two technologies enables structured and unstructured data to merge seamlessly. Semantic Web technologies aim to convert unstructured data to meaningful representations, which benefit enormously from the use of NLP technologies, thereby enabling applications such as connecting text to Linked Open Data, connecting texts to each other, semantic searching, information visualization, and modeling of user behavior in online networks. The first half of this book describes the basic NLP processing tools: tokenization, part-of-speech tagging, and morphological analysis, in addition to the main tools required for an information extraction system (named entity recognition and relation extraction) which build on these components. The second half of the book explains how Semantic Web and NLP technologies can enhance each other, for example via semantic annotation, ontology linking, and population. These chapters also discuss sentiment analysis, a key component in making sense of textual data, and the difficulties of performing NLP on social media, as well as some proposed solutions. The book finishes by investigating some applications of these tools, focusing on semantic search and visualization, modeling user behavior, and an outlook on the future.

Author : Juanzi Li,Guilin Qi,Dongyan Zhao,Wolfgang Nejdl,Hai-Tao Zheng
Publisher : Springer Science & Business Media
Page : 395 pages
File Size : 50,9 Mb
Release : 2013-06-13
Category : Computers
ISBN : 9781461468806

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Semantic Web and Web Science by Juanzi Li,Guilin Qi,Dongyan Zhao,Wolfgang Nejdl,Hai-Tao Zheng Pdf

The book will focus on exploiting state of the art research in semantic web and web science. The rapidly evolving world-wide-web has led to revolutionary changes in the whole of society. The research and development of the semantic web covers a number of global standards of the web and cutting edge technologies, such as: linked data, social semantic web, semantic web search, smart data integration, semantic web mining and web scale computing. These proceedings are from the 6th Chinese Semantics Web Symposium.