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In high school, Nick Woodman loved to surf, and he wanted to take videos of his best rides. But a waterproof, wearable video camera didn't exist--until he invented one. Learn how this hardcore surfer became a billionaire inventor.
Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market. Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down. In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems. The future is going to be about creating value for everyone. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.
Transnational Cinematography Studies by Lindsay Coleman,Daisuke Miyao,Roberto Schaefer Pdf
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WHERE INSPIRATION MEETS TECHNICAL CRAFT, this guide to professional filmmaking with a GoPro is packed with hundreds of beautiful photos and interactive links to videos created by professional athletes, filmmakers, and inspired GoPro users around the world. As the only book to cover the art and technique of advanced filmmaking by the team at GoPro, you’ll get a unique insider’s look at GoPro’s history, all the different camera modes and settings, standard and experimental mounts, shooting principles, and editing techniques. Compelling stories from users such as Kelly Slater, Shaun White, and Kevin Richardson offer a rare view into an incredible world of athleticism, artistic beauty, and storytelling. Whether you’re a professional filmmaker, top athlete or an aspiring enthusiast, you’ll get all the inspiration and instruction you need to capture and create your own engaging edits to share with the world. “This book is an invaluable window into Bradford and Brandon’s creative thinking and summarizes their years of experience. Hopefully it serves as a spark for you just as the authors have done for GoPro.” From the foreword by Nicholas Woodman, founder of GoPro
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How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.
NASA Mathematician Katherine Johnson by Heather E. Schwartz Pdf
What do you want to be when you grow up? When Katherine Johnson was young, women weren't expected to go into the math and science fields. Johnson loved math, but she never thought she could be a mathematician. After studying math in school and teaching for a few years, she learned that the organization that would later become NASA was hiring women to complete mathematical equations. As an African American woman, Johnson had to work hard to earn the respect of her coworkers, but they soon came to rely on her brilliant calculations. Her contributions to the US space program helped send astronauts to the moon. Learn how Johnson broke barriers as a female African American mathematician.
Google Cybersecurity Expert Parisa Tabriz by Domenica Di Piazza Pdf
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Environmental Activist Wangari Maathai by Jennifer Swanson Pdf
Wangari Maathai grew up in Kenya, where she learned the value of the natural world around her. As an adult, she fought for the environment and women's rights and earned the Nobel Peace Prize.