Government Public Relations

Author : Mordecai Lee,Grant Neeley,Kendra Stewart
Publisher : Routledge
Page : 274 pages
File Size : 43,5 Mb
Release : 2017-09-25
Category : Political Science
ISBN : 9781351541350

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The Practice of Government Public Relations by Mordecai Lee,Grant Neeley,Kendra Stewart Pdf

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Author : Mordecai Lee
Publisher : CRC Press
Page : 456 pages
File Size : 51,6 Mb
Release : 2007-12-17
Category : Political Science
ISBN : 9781420062786

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Government Public Relations by Mordecai Lee Pdf

Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t

Author : Mordecai Lee,Grant Neeley,Kendra Stewart
Publisher : Routledge
Page : 287 pages
File Size : 55,7 Mb
Release : 2021-07-20
Category : Political Science
ISBN : 9781000394962

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The Practice of Government Public Relations by Mordecai Lee,Grant Neeley,Kendra Stewart Pdf

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Author : Tom F. Richardson
Publisher : Elsevier
Page : 232 pages
File Size : 43,5 Mb
Release : 2016-06-06
Category : Business & Economics
ISBN : 9781483100500

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Public Relations in Local Government by Tom F. Richardson Pdf

Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

Author : Cory Wimberly
Publisher : Routledge
Page : 275 pages
File Size : 45,6 Mb
Release : 2019-11-07
Category : Philosophy
ISBN : 9781000753530

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How Propaganda Became Public Relations by Cory Wimberly Pdf

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.

Author : William Wray Carney,Leah-Ann Lymer
Publisher : University of Alberta
Page : 537 pages
File Size : 51,7 Mb
Release : 2022-09-01
Category : Business & Economics
ISBN : 9781772126518

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Fundamentals of Public Relations and Marketing Communications in Canada by William Wray Carney,Leah-Ann Lymer Pdf

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Author : Mohd. Hamdan Adnan
Publisher : Unknown
Page : 204 pages
File Size : 47,9 Mb
Release : 2004
Category : Communication in public administration
ISBN : UOM:39015073864681

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Government Public Relations by Mohd. Hamdan Adnan Pdf

Author : Janis Teruggi Page,Lawrence J. Parnell
Publisher : SAGE Publications
Page : 910 pages
File Size : 44,9 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781506358055

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Introduction to Strategic Public Relations by Janis Teruggi Page,Lawrence J. Parnell Pdf

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Author : Danny Moss,Barbara DeSanto
Publisher : SAGE
Page : 514 pages
File Size : 45,8 Mb
Release : 2011-12-15
Category : Business & Economics
ISBN : 9781446291245

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Public Relations by Danny Moss,Barbara DeSanto Pdf

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Author : Jesper Stromback,Spiro Kiousis
Publisher : Routledge
Page : 459 pages
File Size : 55,7 Mb
Release : 2019-07-30
Category : Business & Economics
ISBN : 9781351053129

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Political Public Relations by Jesper Stromback,Spiro Kiousis Pdf

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Author : Lloyd Burton Dennis
Publisher : University Press of America
Page : 496 pages
File Size : 47,8 Mb
Release : 1996
Category : Business & Economics
ISBN : UOM:39015037867424

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Practical Public Affairs in an Era of Change by Lloyd Burton Dennis Pdf

This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.

Author : Dick Fedorcio,Peter Heaton,Kevin Madden
Publisher : Unknown
Page : 106 pages
File Size : 43,8 Mb
Release : 1991-01-01
Category : Local government
ISBN : 0582081912

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Public Relations for Local Government by Dick Fedorcio,Peter Heaton,Kevin Madden Pdf

Author : David Walker
Publisher : Pitman Publishing
Page : 146 pages
File Size : 46,6 Mb
Release : 1997
Category : Communication
ISBN : 0273625225

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Public Relations in Local Government by David Walker Pdf

This text is designed to help local government managers to develop a positive public relations strategy. It aims to help them to prevent the negative press coverage that is sometimes associated with local authorities and it covers all aspects of PR.

Author : Otto Lerbinger
Publisher : Routledge
Page : 533 pages
File Size : 49,5 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135599980

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Corporate Public Affairs by Otto Lerbinger Pdf

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

Author : Ezekiel Chapman
Publisher : Unknown
Page : 179 pages
File Size : 40,8 Mb
Release : 2019-06-26
Category : Electronic
ISBN : 1632408937

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Public Relations: Strategies and Techniques by Ezekiel Chapman Pdf

Public relations is the practice of controlling and managing the communication of information between the public and an individual or organization. Public relations serve to inform prospective customers, the public, partners, investors, employees and stakeholders about the organization and persuade them to develop and maintain a positive view of the organization, its products and leadership. The domains within this field include internal communications, media relations, crisis communications, government relations, etc. Maintaining a good image infront of the public requires the fulfillment of a number of tasks such as drafting news releases, designing communications campaigns, working with the press, holding media interviews and conferences, etc. This book is a compilation of chapters that discuss the most vital concepts in the field of public relations. Most of the topics introduced in this book cover modern strategies and techniques of public relations. For someone with an interest and eye for detail, this book covers the most significant topics in this field.