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Author : Armin Hofmann
Publisher : Unknown
Page : 0 pages
File Size : 42,7 Mb
Release : 1965
Category : Design
ISBN : 0442111118
Author : Timothy Samara
Publisher : Rockport Publishers
Page : 273 pages
File Size : 51,6 Mb
Release : 2007-04-01
Category : Design
ISBN : 9781616736361
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author : Karen Lewis
Publisher : Routledge
Page : 334 pages
File Size : 47,6 Mb
Release : 2015-06-26
Category : Architecture
ISBN : 9781317552352
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Author : Janet N. Field
Publisher : New York : Arno Press
Page : 668 pages
File Size : 45,8 Mb
Release : 1980
Category : Art
ISBN : UOM:39015006319605
Author : Adrian Shaughnessy
Publisher : Laurence King
Page : 324 pages
File Size : 50,9 Mb
Release : 2009-10-21
Category : Design
ISBN : PSU:000067115457
An A-Z guide for graphic designers who want to make expressive and distinctive work. Offers students, novice designers, and seasonal professionals on insider's guide to the complexities of current graphic design practice and thinking.
Author : The Graphic Artists Guild
Publisher : MIT Press
Page : 505 pages
File Size : 43,7 Mb
Release : 2023-10-03
Category : Design
ISBN : 9780262379564
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Author : Jason Tselentis
Publisher : Unknown
Page : 257 pages
File Size : 46,6 Mb
Release : 2012-05
Category : Art
ISBN : 9781592537785
This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.
Author : Bert Braham
Publisher : HarperCollins
Page : 200 pages
File Size : 51,5 Mb
Release : 1986
Category : Design
ISBN : UVA:X001110105
Author : Aaris Sherin
Publisher : Rockport Publishers
Page : 160 pages
File Size : 40,8 Mb
Release : 2012-01-01
Category : Design
ISBN : 9781610581899
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author : Jesse Reed,Hamish Smyth
Publisher : Thames Hudson
Page : 220 pages
File Size : 48,6 Mb
Release : 2015-09
Category : Corporate image
ISBN : 0692586539
The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Author : Josef Müller-Brockmann
Publisher : Verlag Niggli AG
Page : 184 pages
File Size : 53,6 Mb
Release : 1996
Category : Design
ISBN : STANFORD:36105001718456
From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.
Author : Timothy Samara
Publisher : Rockport Publishers
Page : 323 pages
File Size : 49,7 Mb
Release : 2020-09-07
Category : Design
ISBN : 9781631598739
This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.
Author : International Paper Company
Publisher : Unknown
Page : 204 pages
File Size : 50,6 Mb
Release : 1974
Category : Documents, Printing of
ISBN : UCAL:B5045969
Author : Aaris Sherin
Publisher : Design Elements
Page : 170 pages
File Size : 48,5 Mb
Release : 2013
Category : Art
ISBN : 9781592538072
With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.
Author : Ruben Pater
Publisher : BIS Publishers
Page : 32 pages
File Size : 42,6 Mb
Release : 2016-07-07
Category : Art
ISBN : 9063694229
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
