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Graphic Design on the Desktop by Marcelle Lapow Toor Pdf
The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.
The Computer in Graphic Design by Ronald Labuz Pdf
"This unique book documents the brief yet exciting history of the computer in graphic design and goes on to examine the work and working practices of designers who are leading the way in the use of this technology. As an alternative to design annuals, Ronald Labuz's The Computer in Graphic Design offers a serious examination of the nature of computer-generated graphic design and suggests to design professionals and students the unlimited possibilities this technology permits." "The book charts four distinct ways in which graphic designers have used computers over the past 15 years, including two visible methods ("primitive" and "sophisticated") and two invisible methods ("hidden" and "allusive"). The international group of graphic designers and design firms whose work is vividly and colorfully highlighted in the book reflect these differing philosophies. This original format allows for comparisons and contrasts and helps to frame the ongoing debate as to where computer graphic design is headed." "After an opening chapter on the evolution of computer design style. The Computer in Graphic Design focuses on those designers whose work has obviously been created by the computer, including such "new primitives" as Rudy VanderLans, Max Kisman, John Hersey, and Zuzana Licko. In the next section, the book details the work of designers who see technology as a participatory vehicle in high art and design. Topics here include the hybrid imagery of April Greiman, and the relationship of color value to the computer as mirrored in the work of Kazumasa Nagai." "Juxtaposed with these two related movements are those designers whose use of the computer is far less obvious. Members of one group, which includes such prominent designers as Nancy Skolos, Kenneth Hiebert, and Lance Hidy, take advantage of the computer's speed and control while forging individual styles that are not compromised by a reliance on new technology. The final group also uses the computer but, for individual reasons, does not allow it to visually emerge. Among the individuals and firms whose work is profiled here are Johnee Bee, Michael Weymouth Design, and IIT/Institute of Design." "The final section of The Computer in Graphic Design takes a look at today's typography and type design and the computer's impact on these fields, discusses the inevitable conflict between classicists of form and the advocates of primitive type design, and examines the radical changes that may come in the near future." "The Computer in Graphic Design is required reading - and viewing - for every professional and student excited by the possibilities of the collaboration between the graphic designer and the computer. The book will help readers resolve how they will use the computer in their own designs, taking their cue from the work and actual words of the diverse designers presented. This unique volume will also prompt readers to explore for themselves whether technology is little more than a tool to make production easier or faster or whether it will forever change the practice of graphic design."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.
Graphic Design and Desktop Publishing by Joan Oleck Pdf
Today's powerful computers and advanced software a have made professional graphic design and publishing tools available to users of all ages. This book will introduce readers To The fundamentals of digital graphic design and desktop publishing. Students will be shown how they can utilize digital tools to bring their ideas to fruition.
An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.
Graphic Design on the Desktop by Marcelle Lapow Toor Pdf
The beginner's guide to desktop design power, this accelerated course takes the mystery out of the graphic on the desktop publisher using popular software like QuarkXpress(?) and Harvard Graphics(?). All of the basics are covered in a step-by-step learning sequence.
COMPUTER GRAPHIC DESIGN 1stGen. BASIC TO ADVANCE by SUSHIL KUMAR Pdf
This book can be distributed in unmodified form for non-commercial purposes. Modified versions can be made and distributed for non-commercial purposes provided they are distributed under the same license as the original. More specifically: This work is licensed under the Creative Commons License. This is a PDF version of a free on-line book that is available at.................................................
Author : Isaac Victor Kerlow,Judson Rosebush Publisher : Van Nostrand Reinhold Company Page : 328 pages File Size : 50,6 Mb Release : 1996 Category : Architecture ISBN : UOM:39015038167287
Computer Graphics for Designers & Artists by Isaac Victor Kerlow,Judson Rosebush Pdf
Computer Graphics for Designers and Artists, Second Edition, features a new chapter on animation that covers 3-D synthetic animation, 2-D cell animation, and production steps. The original chapter on three-dimensional modeling now offers expanded information on fractals and ray tracing techniques.
The Designer's Desktop Manual by Jason Simmons Pdf
This in-depth guide explores the essential technical aspects of key areas of print and screen-based design, including type and typography, color, imaging, layout, and printing skills necessary to bring design to a professional standard.
The Graphic Designer's Electronic-Media Manual by Jason Tselentis Pdf
This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.
Meggs' History of Graphic Design by Philip B. Meggs,Alston W. Purvis Pdf
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
The Graphic Designer's Electronic-Media Manual by Jason Tselentis Pdf
This comprehensive resource for graphic designers will help you merge traditional print design skills with new technology to create imaginative, informative, and useful online experiences for clients and ultimately the end users. The Graphic Designer’s Electronic-Media Manual focuses on reigning in the specific skills and tools necessary for creating design projects for the web and beyond. You'll also find a rich collection of sound design examples for the web from studios around the world. Unlike other books on web and electronic media, this book is not a technical manual, but a visual resource packed with real-world examples of design for the web.
