Grasped Social Media And Public Attitudes

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GRASPED Social Media and Public Attitudes

Steven Brough

Author : Steven Brough
Publisher : GRASPED Digital
Page : 41 pages
File Size : 43,9 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Social Media and Public Attitudes by Steven Brough Pdf

"GRASPED Social Media and Public Attitudes: Vol. 7 Navigating the New Normals of Public Opinion" offers a profound insight into the transformative power of social media in shaping public attitudes and discourse. This document meticulously examines the influence of social media across various spheres, making it a crucial read for marketers and communicators who aim to understand and navigate the intricate dynamics of digital public opinion. This volume stands out for its comprehensive analysis of social media's impact on society and consumer behavior, paired with strategic insights for leveraging these platforms to shape and respond to public attitudes effectively. It uniquely combines theoretical depth with practical application, providing readers with a guide to not just understand but also actively participate in the shaping of public discourse in the digital age.

GRASPED Consumer Attitudes and Buying Behavior

Steven Brough

Author : Steven Brough
Publisher : GRASPED Digital
Page : 32 pages
File Size : 45,6 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Consumer Attitudes and Buying Behavior by Steven Brough Pdf

"GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.

GRASPED Crisis Management and Attitude Recovery

Steven Brough

Author : Steven Brough
Publisher : GRASPED Digital
Page : 41 pages
File Size : 52,5 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Crisis Management and Attitude Recovery by Steven Brough Pdf

This comprehensive book offers an essential roadmap for businesses facing the inevitable challenge of a crisis. This volume provides a thorough framework for crisis preparation, response, communication, and recovery, emphasizing the critical importance of transparency, empathy, and commitment to action. It's a must-read for any organization looking to safeguard its reputation and strengthen stakeholder trust through effective crisis management. The dbook's uniqueness lies in its comprehensive and practical approach to managing crises and recovering public attitudes. It differentiates itself by not just focusing on crisis management but also on the nuanced process of attitude recovery, offering strategies that blend transparency, empathy, and proactive engagement to rebuild trust. This makes it an invaluable tool for businesses committed to maintaining integrity and resilience in the face of adversity.

GRASPED Employee Attitudes and Company Culture in Marketing

Steven Brough

Author : Steven Brough
Publisher : GRASPED Digital
Page : 42 pages
File Size : 45,7 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Employee Attitudes and Company Culture in Marketing by Steven Brough Pdf

Book Review: "GRASPED Employee Attitudes and Company Culture in Marketing: Vol. 5 Cultivating a Culture That Markets Itself" provides an in-depth analysis of the critical role employee attitudes and company culture play in driving marketing success. This volume offers practical strategies and insights on fostering a positive organizational environment that not only enhances employee morale but also propels the brand's image and success. A must-read for leaders looking to leverage internal culture as a powerful marketing tool. This document uniquely bridges the gap between internal company culture and external marketing success, presenting a compelling argument for the symbiotic relationship between the two. Its uniqueness lies in offering actionable strategies for cultivating a workplace culture that naturally advocates for the brand, transforming employees into brand ambassadors and creating an authentic marketing force from within.

19 GRASPED Personas in Viral Marketing

Steven Brough

Author : Steven Brough
Publisher : GRASPED Digital
Page : 28 pages
File Size : 42,8 Mb
Release : 2024-02-21
Category : Business & Economics
ISBN : 8210379456XXX

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19 GRASPED Personas in Viral Marketing by Steven Brough Pdf

This book unravels the complexities of viral marketing, shedding light on the key personas driving the phenomenon. It provides insights into the strategic approaches that spark widespread engagement and shares, delving into the roles that create and propel content to viral status. The guide sets itself apart by focusing on the collaborative ecosystem behind viral content, offering a comprehensive look at the strategies and personas involved in crafting messages that resonate and spread organically. Begins with an overview of viral marketing's impact on digital communication, introducing the critical roles that orchestrate viral successes, from strategists to content creators. List of Personas Viral Marketing Strategist Content Creator/Producer Social Media Manager Influencer/Brand Ambassador Digital Marketing Analyst Community Manager These roles outline the collaborative effort required for viral marketing, showcasing the diverse skills needed to harness the power of digital influence effectively.

GRASPED Brand Attitude Formation and Change

Steven Brough

Author : Steven Brough
Publisher : GRASPED Digital
Page : 35 pages
File Size : 40,5 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Brand Attitude Formation and Change by Steven Brough Pdf

"GRASPED: Brand Attitude Formation and Change" delves into the vital processes of how brands are perceived and how these perceptions evolve over time. It adeptly combines theoretical frameworks with real-world examples, offering readers insightful strategies for influencing brand attitudes positively. The document's strength lies in its ability to clarify complex marketing dynamics in an engaging and understandable manner, making it an indispensable guide for marketers dedicated to shaping and sustaining brand loyalty. The uniqueness of "GRASPED: Brand Attitude Formation and Change" is its in-depth analysis combined with practical application, focusing on the transformative power of brand perception. It provides a rare blend of academic insight and actionable strategies, making it essential for marketers aiming to navigate the complexities of brand evolution and maintain a competitive edge in a constantly changing market environment.

Social Computing and Social Media: Experience Design and Social Network Analysis

Gabriele Meiselwitz

Author : Gabriele Meiselwitz
Publisher : Springer Nature
Page : 569 pages
File Size : 44,5 Mb
Release : 2021-07-03
Category : Computers
ISBN : 9783030776268

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Social Computing and Social Media: Experience Design and Social Network Analysis by Gabriele Meiselwitz Pdf

This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.

GRASPED Mental Health Across the Lifespan

Steven Brough

Author : Steven Brough
Publisher : GRASPED Digital
Page : 37 pages
File Size : 55,5 Mb
Release : 2024-04-12
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Mental Health Across the Lifespan by Steven Brough Pdf

“GRASPED Mental Health Across the Lifespan: Marketing for Wellness and Support" offers a groundbreaking exploration into the intersection of marketing and mental health advocacy. This comprehensive collection is designed to guide marketers in promoting mental health services, products, and initiatives with sensitivity and impact. Addressing mental health issues from childhood through older adulthood, the set provides insights into the nuanced needs of various age groups and the importance of tailored marketing strategies. It emphasizes ethical considerations, the power of storytelling, and the role of digital platforms in spreading awareness and reducing stigma. For brands committed to making a difference in the mental health space, this guide is an invaluable resource for fostering understanding, support, and positive change. In an era where mental health awareness is more critical than ever, marketers have a unique opportunity to contribute to the well-being of individuals across the lifespan. “GRASPED Mental Health Across the Lifespan: Marketing for Wellness and Support" introduces a holistic approach to marketing mental health solutions, emphasizing the need for compassion, authenticity, and informed strategies. This guide encourages marketers to go beyond conventional tactics, using their platforms to challenge stigma, promote accessibility to mental health resources, and support community well-being. Through a combination of research-driven insights and practical advice, this introduction sets the stage for marketers to lead with empathy and innovate in ways that resonate deeply with audiences seeking mental health support. The unique selling proposition of “GRASPED Mental Health Across the Lifespan: Marketing for Wellness and Support" lies in its specialized focus on marketing within the mental health domain, bridging the gap between commercial objectives and societal well-being. Unlike broader marketing manuals, this set is meticulously tailored to the sensitive nature of mental health, offering a blueprint for ethical, impactful marketing practices. It distinguishes itself by providing age-specific insights and strategies, ensuring that marketing efforts are as inclusive and effective as possible. This guide is indispensable for any brand or marketer aiming to navigate the complex world of mental health with integrity, offering a pathway to not only achieve marketing success but also to make a meaningful contribution to mental wellness in society.

Meanings of Audiences

Richard Butsch,Sonia Livingstone

Author : Richard Butsch,Sonia Livingstone
Publisher : Routledge
Page : 379 pages
File Size : 51,8 Mb
Release : 2013-08-15
Category : Social Science
ISBN : 9781135043049

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Meanings of Audiences by Richard Butsch,Sonia Livingstone Pdf

In today’s thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.

Public Opinion and Twentieth-Century Diplomacy

Daniel Hucker

Author : Daniel Hucker
Publisher : Bloomsbury Publishing
Page : 235 pages
File Size : 44,5 Mb
Release : 2020-02-20
Category : History
ISBN : 9781472527165

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Public Opinion and Twentieth-Century Diplomacy by Daniel Hucker Pdf

Public Opinion and 20th-Century Diplomacy explores both the influence of public opinion on diplomatic decision making in international history, and its emergence as a legitimate field of study for international historians. The book uses five case studies to examine the impact of public opinion on the "high" politics of diplomacy. Incorporating a variety of methodological approaches, the book looks at: -British policy at the Paris Peace Conference -French policy in the era of 1930s appeasement -Policy choices of the US during the Vietnam War -Global responses to apartheid-era South Africa -Public attitudes across the EU regarding European integration This book demonstrates the vibrancy of public opinion research to date and the possibilities for future lines of study.

Grasp China

Christine Ching

Author : Christine Ching
Publisher : Red Publish
Page : 374 pages
File Size : 41,8 Mb
Release : 2017-04-22
Category : Business & Economics
ISBN : 9780998718033

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Grasp China by Christine Ching Pdf

Grasp China is a comprehensive guidebook for business professionals and company executives to become “China Experts” in a very short period of time. When working or conducting business in China, there are so many critical but untold cultural and business secrets that are never written down even by local Chinese. For instance, do you know that you should not accept business dinner invitation easily because it signals a commitment? Are you curious why your local partner refuses to hire people from certain provinces in China? The four sections in the book cover all the critical aspects business travellers and expats must know before they land in the country. The first section focuses on the key notion of “China is not one China” through the lens of geography, city tier classification, and income disparity. Section two covers common and up-to-date social topics popular amongst the locals, and can be used as an ice breaker. Some of the topics are real estate prices, common regional stereotypes, China mobile internet, etc. Section three goes deeper into the nuances of the Chinese business world: unspoken business rules, dining and drinking etiquette, gifting, etc. Section four is a survival guide providing tips on traveling and living in China. To make the book more interesting as an engaging read on your flight to China, and at the same time avoid the common mistakes in other China books of being too abstract and non-practical, the author used many real-life case studies from her years of professional experience and networking on the ground to illustrate the different aspects of today’s business world and people’s daily lives in China. These real-life examples help explain the different aspects of Chinese culture in a straightforward way, making the book really easy and fun to read, allowing the readers to quickly “internalize” the materials. “China is a big country with a lot of complexities in culture, customs, traditions, and habits. Most people found it very challenging to learn how to do business or develop a professional relationship. It is admirable that Christine was able to crystallize the crucial insights and lessons in simple and yet penetrating forms. The personal experiences and stories added so much color. The book is a must-read for people without much exposure to China, but even for veterans, I think you will learn a lot of new perspectives and gain new insights from reading the book.” - Professor Hau Lee, Stanford Graduate School of Business "Christine has provided simple but useful information for anyone involved in China. A good primer." - Achal Agarwal, President, Kimberly-Clark Asia Pacific “Chinese mobile internet is in many ways leadings the world trend, and affecting the daily lives of over a billion people, especially the younger generations. In Grasp China, Christine articulated this unique landscape through vivid examples to give perspective visitors a practical guide of this exciting digital world.” - Rui Yu, CEO of Yihaodian (Largest online grocer in China)

The Internet, Social Media, and a Changing China

Jacques deLisle,Avery Goldstein,Guobin Yang

Author : Jacques deLisle,Avery Goldstein,Guobin Yang
Publisher : University of Pennsylvania Press
Page : 292 pages
File Size : 42,8 Mb
Release : 2016-03-08
Category : Political Science
ISBN : 9780812292664

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The Internet, Social Media, and a Changing China by Jacques deLisle,Avery Goldstein,Guobin Yang Pdf

The Internet and social media are pervasive and transformative forces in contemporary China. Nearly half of China's 1.3 billion citizens use the Internet, and tens of millions use Sina Weibo, a platform similar to Twitter or Facebook. Recently, Weixin/Wechat has become another major form of social media. While these services have allowed regular people to share information and opinions as never before, they also have changed the ways in which the Chinese authorities communicate with the people they rule. China's party-state now invests heavily in speaking to Chinese citizens through the Internet and social media, as well as controlling the speech that occurs in that space. At the same time, those authorities are wary of the Internet's ability to undermine the ruling party's power, organize dissent, or foment disorder. Nevertheless, policy debates and public discourse in China now regularly occur online, to an extent unimaginable a decade or two ago, profoundly altering the fabric of China's civil society, legal affairs, internal politics, and foreign relations. The Internet, Social Media, and a Changing China explores the changing relationship between China's cyberspace and its society, politics, legal system, and foreign relations. The chapters focus on three major policy areas—civil society, the roles of law, and the nationalist turn in Chinese foreign policy—and cover topics such as the Internet and authoritarianism, "uncivil society" online, empowerment through new media, civic engagement and digital activism, regulating speech in the age of the Internet, how the Internet affects public opinion, legal cases, and foreign policy, and how new media affects the relationship between Beijing and Chinese people abroad. Contributors: Anne S. Y. Cheung, Rogier Creemers, Jacques deLisle, Avery Goldstein, Peter Gries, Min Jiang, Dalei Jie, Ya-Wen Lei, James Reilly, Zengzhi Shi, Derek Steiger, Marina Svensson, Wang Tao, Guobin Yang, Chuanjie Zhang, Daniel Xiaodan Zhou.

Public Opinion and Counter-Terrorism

Michael Lister

Author : Michael Lister
Publisher : Taylor & Francis
Page : 222 pages
File Size : 46,5 Mb
Release : 2023-05-12
Category : Political Science
ISBN : 9781000882209

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Public Opinion and Counter-Terrorism by Michael Lister Pdf

This book examines the ways in which the views of the public inhabit the counter-terrorism policy space, with a focus on the UK case. Drawing insights from Critical Terrorism Studies, Critical Security Studies and studies of public opinion, the book develops an argument that the relationship between public opinion is complex, iterative and mutually instantiating. Rather than public opinion and counter-terrorism policy existing in a simple, uni-directional causal relationship, the book argues that whilst counter-terrorism policy actors are informed by public opinion, in important ways they also construct that very opinion. This argument is made through an empirical analysis of UK counter-terrorism policy. Drawing on primary research interviews with key counter-terrorism policy actors, and security professionals, as well as original analysis of parliamentary debates, the book demonstrates that rather than UK counter- terrorism politics being closed and elite-driven, there exists a complex, dialectical relationship between public opinion and both the making and the implementing of counter-terrorism policy. This book will be of much interest to students of critical terrorism studies, counter-terrorism, security studies, British politics and communication studies.

Winning American Hearts and Minds

Xiuli Wang

Author : Xiuli Wang
Publisher : Springer Nature
Page : 152 pages
File Size : 52,5 Mb
Release : 2020-01-30
Category : Language Arts & Disciplines
ISBN : 9789811531842

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Winning American Hearts and Minds by Xiuli Wang Pdf

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

The Concise Encyclopedia of Communication

Wolfgang Donsbach

Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
Page : 704 pages
File Size : 50,9 Mb
Release : 2015-02-03
Category : Social Science
ISBN : 9781118789230

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The Concise Encyclopedia of Communication by Wolfgang Donsbach Pdf

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Grasped Social Media And Public Attitudes

GRASPED Social Media and Public Attitudes by Steven Brough Pdf

GRASPED Consumer Attitudes and Buying Behavior by Steven Brough Pdf

GRASPED Crisis Management and Attitude Recovery by Steven Brough Pdf

GRASPED Employee Attitudes and Company Culture in Marketing by Steven Brough Pdf

19 GRASPED Personas in Viral Marketing by Steven Brough Pdf

GRASPED Brand Attitude Formation and Change by Steven Brough Pdf

Social Computing and Social Media: Experience Design and Social Network Analysis by Gabriele Meiselwitz Pdf

GRASPED Mental Health Across the Lifespan by Steven Brough Pdf

Meanings of Audiences by Richard Butsch,Sonia Livingstone Pdf

Public Opinion and Twentieth-Century Diplomacy by Daniel Hucker Pdf

Grasp China by Christine Ching Pdf

The Internet, Social Media, and a Changing China by Jacques deLisle,Avery Goldstein,Guobin Yang Pdf

Public Opinion and Counter-Terrorism by Michael Lister Pdf

Winning American Hearts and Minds by Xiuli Wang Pdf

The Concise Encyclopedia of Communication by Wolfgang Donsbach Pdf

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