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Author : Visual Merchandising and Store
Publisher : Rockport Pub
Page : 158 pages
File Size : 40,7 Mb
Release : 1995
Category : Display of merchandise
ISBN : 1564961141
Author : Tony Morgan
Publisher : Laurence King Publishing
Page : 511 pages
File Size : 41,6 Mb
Release : 2022-05-02
Category : Design
ISBN : 9781529423181
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Author : Tony Morgan
Publisher : Unknown
Page : 224 pages
File Size : 43,9 Mb
Release : 2016
Category : Display of merchandise
ISBN : 1780679238
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Author : Judy Shepard
Publisher : Harper Design
Page : 0 pages
File Size : 46,9 Mb
Release : 2013-01-22
Category : Architecture
ISBN : 0985467401
Included is a truly extensive number of merchandise displays - on the selling floor and in the store window - as well as communications and signage, lighting, colour stories, and digital technology. Organized by topic, each chapter is introduced by the editor and illustrated with multiple photos from numerous retailers - more than 500 photos in total.
Author : Silvia Belli
Publisher : Promopress
Page : 240 pages
File Size : 49,9 Mb
Release : 2020-02
Category : Electronic
ISBN : 8417656065
This book constitutes an essential tool for all professionals who want to work in the field of visual merchandising in retail.
Author : Vilma Barr,Katherine Field
Publisher : Pbc International
Page : 178 pages
File Size : 40,9 Mb
Release : 1997
Category : Business & Economics
ISBN : 0866363394
More than simply a business transaction, retail is now an experience. Today, designers have the creative task of reinventing the shopping environment. Stores: Retail Display and Design epitomizes this venture. Examples in revolutionary design vary, from Urban Outfitters - an atmosphere of constant evolution; Fila - futuristic flair combined with the intensity of athletics; to the gallery richness of Giorgio Beverly Hillsa blend of California and Tuscan influences. All evoke the consumer's own discriminating taste while displaying the artistry and insight of the world's top designers. Provocative, avant-garde display and merchandising techniques are evident in this collection, which presents more than 350 color images of some of the world's most famous shopping emporiums. Innovative display fixtures, floor plans, signage and professional insights offer the solutions and details used to create them.
Author : Martin M. Pegler,Anne Kong
Publisher : Unknown
Page : 128 pages
File Size : 53,6 Mb
Release : 2018
Category : Display of merchandise
ISBN : 1501315307
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments, 'Visual Merchandising and Display' teaches readers to present products at their best: colour-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This edition of the best-selling text also includes sections on sustainability, offering tips for 'green' presentation. This text serves as a 'how to' for creating a visual look and feel for a brand and optimizing images.
Author : Romeo Richards
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 44,9 Mb
Release : 2013-10-22
Category : Display of merchandise
ISBN : 1493564412
- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall? - Why do shoppers choose one retail store over the other? - What can you do to make your store the shoppers' choice? ***You might be wondering if this book is so good why I am selling it for such ridiculous amount. In the spirit of openness, it's because I need some reviews. Dear Friend, Why should you read this book when there are literally thousands book on store design and visual merchandise display on the market? Let me use a story to answer you... During my research for this book, I visited Harrods. Harrods attracts royalties, A-list Hollywood stars, heads of states and the "who is who" from around the world. So you can now imagine my anticipation at visiting one of the most famous retail stores in the world. I was hoping I will catch a glimpse of some Russian oligarch or Saudi prince. However, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus. I had bought the identical bus for my son from ASDA. It was the same bus in the same packaging. An odd question popped into my mind when I noticed the bus... Why is it that the same bus... In the same packaging... Probably made in the same factory in China... By the same people...sold in Harrods for almost three times the price it was sold for in ASDA? At first it seemed a mystery to me... But as I walked around Harrods the answer came to me. ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China. There is a difference and that difference is what this book is about. The price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business school... The price of a product is determined by: - Who is buying - How much they are willing to pay - How the product is sold to them The reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them. Cheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them. This is a very important point I will like you to take away from this book. Most retailers fail because they ignore this simple but fundamental business success principle. The majority of retailers do not even know their target market. They open their stores, stock them with goods and hope that customers will show up simply because they are open for business. This is a big mistake! You must first decide who you want to sell to and then create a selling environment to attract those types of people. Your store design and visual merchandise display has to speak to your target market as they walk pass your store. In How to Increase Retail Sales With Store Design and Visual Merchandise Display, I teach you how to design a beautiful store and create an attractive visual merchandise displays that attract your ideal customers. The aim of a good store design and visual merchandise display is to: - Attract shoppers as they pass by a retail store - Entice them to enter the store - Retain them for long in the store - Persuade them to buy At the end of this book, you will learn how to achieve the above in your store. Download or order your copy now! This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked. Your friend Romeo P.S. The workbook is a component of the 'How to Increase Retails Sales' home study course, containing 7 DVDs & 7 audio CDs, also on sales on Amazon see link: http: //www.amazon.co.uk/gp/product/B00NWZZT1A
Author : Martin M. Pegler
Publisher : Unknown
Page : 344 pages
File Size : 55,5 Mb
Release : 1991
Category : Business & Economics
ISBN : WISC:89037889672
This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Author : Carol Bagaric
Publisher : Unknown
Page : 371 pages
File Size : 55,5 Mb
Release : 2009-01
Category : Display of merchandise
ISBN : 0646507095
A beginner's guide to visual merchandising and display. Retail Revamp, is an exciting new book full of simple tips and practical advice on visual merchandising and display suitable for any retailing environment. Retail Revamp introduces the reader to what visual merchandising is all about and details the importance of a VM strategy for any retailer, no matter how big or small, in today's marketplace. This book offers a Do-It-Yourself approach to visual merchandising, with basic merchandising principles and practices that can be implemented in any retail setting. It takes the mystery out of visual merchandising, without losing the wonder, and helps you create those WOW retail displays. An easy to read book, packed full with information and inspiration, with plenty of colourful visual examples, it will have you re-merchandising your store to your great financial advantage in no time at all!
Author : Tony Morgan
Publisher : Laurence King
Page : 212 pages
File Size : 41,9 Mb
Release : 2008-03-06
Category : Business & Economics
ISBN : WISC:89099210841
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Author : Tony Morgan
Publisher : Laurence King Publishing
Page : 192 pages
File Size : 48,5 Mb
Release : 2010-09-27
Category : Business & Economics
ISBN : 9781780675541
A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
Author : Dr. Teena Mishra
Publisher : Goyal Brothers Prakashan
Page : 186 pages
File Size : 48,5 Mb
Release : 2023-05-20
Category : Juvenile Nonfiction
ISBN : 9788195978946
A Textbook of Retail [Subject Code: 401] for class 10 is designed and developed to facilitate the job role of Store Operation Assistant. It provides learners with the necessary skills and knowledge through practice, experience, and applications in day-to-day business. It has been developed as per the latest syllabus and examination pattern prescribed by the CBSE. The retail industry is one of the fastest growing industries in the skill sector. The entry of many small and large stores has increased the demand for skilled and trained retail professionals for various job roles such as store operation assistant, trainee associate, sales associate, etc. The objectives of this job role are to deliver products and services to the customers, maintain sufficient stock levels, sustain health and safety, and work effectively in a team as well as in the organisation. Consumers have become more aware of the practices in the retail sector as a result of the development of modem merchandising strategies and the establishment of large retail companies. Experiential learning stresses on the learning methodology for the individual. Thus, the learning activities are student-oriented rather than teacher-oriented. In this book, students will learn about introduction to retailing, receiving and storing goods, stock level in storage and how to deliver excellent customer service. Salient Features of this Book • This book adopts a simplified method of presenting the ideas, keeping the needs and expectations of the students and teachers in mind as laid down in the syllabus. • This book is divided into two parts: * Part A deals with the Employability Skills with chapters on the units: Communication Skills- I, Self-Management Skills- I, ICT Skills- I, Entrepreneurial Skills- I and Green Skills - I. * Part B which deals with the Subject Specific Skills comprises of four units. Each unit has four sessions. The first unit focuses on the introduction of retailing. The second unit explains the procedure of receiving and storing of goods. The third unit discusses the stock levels in retail stores, and the fourth unit describes how to deliver excellent customer service. • This book is learner-centred with a comprehensive approach. • Every session in each unit has its accompanying activity and practical exercises. Also, each unit ends with a self assessment consisting of multiple choice questions, short answer and long answer questions that help in assessing the students' learning. • The learning objectives at the beginning of each unit describe a direction for the student to acquire new skills, knowledge and attitudes. • Fascinating pictures related to the topics are given. We hope that this book will help learners understand retail concepts and scenarios, allowing them to become successful retail professionals. Any suggestions for further improvement of the book will be most welcomed. We wish the readers all the best in their career. -Authors
Author : Kate Ternus
Publisher : Fairchild Books
Page : 0 pages
File Size : 45,9 Mb
Release : 2017
Category : Display of merchandise
ISBN : 9781501315565
Author : Anonim
Publisher : Unknown
Page : 520 pages
File Size : 43,7 Mb
Release : 1892
Category : Carpets
ISBN : NYPL:33433060478280
