Greener Products

Author : Al Iannuzzi
Publisher : CRC Press
Page : 222 pages
File Size : 49,6 Mb
Release : 2016-04-19
Category : Business & Economics
ISBN : 9781439854990

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Greener Products by Al Iannuzzi Pdf

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Author : Al Iannuzzi
Publisher : CRC Press
Page : 241 pages
File Size : 41,9 Mb
Release : 2017-08-03
Category : Business & Economics
ISBN : 9781351858328

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Greener Products by Al Iannuzzi Pdf

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method. New updated content in this second edition includes: New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation. Novel tools and examples for bringing sustainable products to market. New chapter dedicated to natural capital. Analysis of current green marketing methods and market trends. Best practices for making and marketing sustainable brands. For more information, visit the author's book website at www.greenerproducts.biz.

Author : OECD
Publisher : OECD Publishing
Page : 84 pages
File Size : 45,7 Mb
Release : 2015-10-07
Category : Electronic
ISBN : 9789264244542

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OECD Green Growth Studies Creating Incentives for Greener Products A Policy Manual for Eastern Partnership Countries by OECD Pdf

The European Union’s Eastern Partnership (EaP) countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine) struggle with environmental challenges related to the consumption and end-of-life management of many harmful products. This policy manual considers the potential use and ...

Author : Tim Frick
Publisher : "O'Reilly Media, Inc."
Page : 370 pages
File Size : 44,8 Mb
Release : 2016-08-23
Category : Computers
ISBN : 9781491935729

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Designing for Sustainability by Tim Frick Pdf

Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter

Author : Joao Neiva de Figueiredo,Mauro F Guillen
Publisher : CRC Press
Page : 226 pages
File Size : 42,6 Mb
Release : 2011-07-12
Category : Business & Economics
ISBN : 9781466503182

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Green Products by Joao Neiva de Figueiredo,Mauro F Guillen Pdf

Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective considering both techno

Author : David R. Boyd
Publisher : ECW Press
Page : 240 pages
File Size : 40,6 Mb
Release : 2015-08-01
Category : Nature
ISBN : 9781770907645

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Optimistic Environmentalist, The by David R. Boyd Pdf

A hopeful, inspiring, and honest take on the environment Yes, the world faces substantial environmental challenges — climate change, pollution, and extinction. But the surprisingly good news is that we have solutions to these problems. In the past 50 years, a remarkable number of environmental problems have been solved, while substantial progress is ongoing on others. The Optimistic Environmentalist chronicles these remarkable success stories. Endangered species — from bald eagles to gray whales — pulled back from the precipice of extinction. Thousands of new parks, protecting billions of hectares of land and water. The salvation of the ozone layer, vital to life on Earth. The exponential growth of renewable energy powered by wind, water, and sun. The race to be the greenest city in the world. Remarkable strides in cleaning up the air we breathe and the water we drink. The banning of dozens of the world's most toxic chemicals. A circular economy where waste is a thing of the past. Past successes pave the way for even greater achievements in the future. Providing a powerful antidote to environmental despair, this book inspires optimism, leading readers to take action and exemplifying how change can happen. A bright green future is not only possible, it's within our grasp.

Author : John X. Wang
Publisher : CRC Press
Page : 350 pages
File Size : 52,9 Mb
Release : 2012-07-25
Category : Technology & Engineering
ISBN : 9781439826690

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Green Electronics Manufacturing by John X. Wang Pdf

Going "green" is becoming a major component of the mission for electronics manufacturers worldwide. While this goal seems simplistic, it poses daunting dilemmas. Yet, to compete effectively in the global economy, manufacturers must take the initiative to drive this crucial movement. Green Electronics Manufacturing: Creating Environmental Sensible P

Author : Shrikaant Kulkarni,Ann Rose Abraham,A. K. Haghi
Publisher : CRC Press
Page : 276 pages
File Size : 50,6 Mb
Release : 2021-05-11
Category : Science
ISBN : 9781000090246

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Renewable Materials and Green Technology Products by Shrikaant Kulkarni,Ann Rose Abraham,A. K. Haghi Pdf

Renewable Materials and Green Technology Products: Environmental and Safety Aspects looks at the design, manufacture, and use of efficient, effective, safe, and more environmentally benign chemical products and processes. It includes a broad range of application-based solutions to the development of renewable materials and green technology. The latest trends in the green synthesis and properties of CNs are presented in the first chapter of this book for generating social awareness about sustainable developments. The book goes on to highlight the naissance and progressive trail of microwave-assisted synthesis of metal oxide nanoparticles, for a clean and green technology tool. Chapters discuss green technological alternatives for the global abatement of air pollution, effective use and treatment of water and wastewater, renewable power generation from solar PV cells, carbon-based nanomaterials synthesized using green protocol for sustainable development, green technologies that help to achieve economic development without harming the environment, technical solutions to cut down the quantum of N losses, conventional processing techniques in developing the bionanocomposites as the biocatalyst, and more.

Author : Bandar Hezam
Publisher : GRIN Verlag
Page : 32 pages
File Size : 45,9 Mb
Release : 2023-11-29
Category : Business & Economics
ISBN : 9783346977250

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Green Cleaning Success. A Business Plan for TopGreen's Sustainable Growth and Financial Triumph in the Pandemic Era by Bandar Hezam Pdf

Project Report from the year 2022 in the subject Business economics - Company formation, Business Plans, grade: A, National University of Malaysia (Cyberjaya), course: MBA, language: English, abstract: The assignment within this paper is based on developing a business plan for a new company whereby adequate information is reviewed for further analysis on the organization’s financial issues and the implementation of strategic decision-making in terms of analyzing the issues and coming up with financial projections by also looking into the strengths, weaknesses, opportunities, and threats. "TopGreen" is a green cleaning company still at its initial launching stage where the four founding partners grouped together based on their experiences, skills, and the passion for green services. Certainly, they could have evolved into different fields other than janitorial services. However, after careful consideration of all the ideas they could brainstorm and considering the importance of sanitization and hygiene pertaining from the Covid-19 pandemic, Green cleaning topped their list based on how motivated they were to expand their knowledge of green concept into realizing an idea which would not only help them financially but also be contributing to saving the planet. The business plan comprises listing the company’s products and services as well as the marketing plan in place set by the team which consists of the chief executive officer, the chief operations officer, the chief finance officer, and the chief marketing officer. It is to be noted that TopGreen also has an employee headcount of around 10 members. The business plan also comprises a thorough analysis whereby the strengths, weaknesses, opportunities, and threats for and against the company have been evaluated, and financial challenges have also been reviewed with possible solutions and implementations. The latter has also been backed by financial projections such as Income Statement, Balance sheets and Cash Flows such that it can be further demonstrated as to how TopGreen plans to strive in the competitive market.

Author : Dr. Devidas N. Patil ,Dr. Rakesh R. Jadhav ,Dr. Apurba Saikia ,Mr. Chandan Das
Publisher : Priya Lokare
Page : 173 pages
File Size : 52,8 Mb
Release : 2022-09-26
Category : Nature
ISBN : 8210379456XXX

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Eco-friendly Products for Sustainable Environment Development by Dr. Devidas N. Patil ,Dr. Rakesh R. Jadhav ,Dr. Apurba Saikia ,Mr. Chandan Das Pdf

Every other day we read new about a fossil recently found that shows us the traces of our ancestors. We, being humans and creatures of this world have always left traces of us behind. But traces of this and previous century are not what we should leave for our future generations. Because this plastic waste these holes in ozone will endanger the lives of people and there will be extremely bad consequences. Nonrenewable energy sources are causing pollution around the world and are adding to entropy. Plastic will not degrade for coming thousands of years, and we are basically synthesizing things that is beyond natures ability to decompose easily. All this calls for production of material that does the job and is not harmful for our environment. During the old times, there were no shopping bags. People used to carry cloth bags in old days, now paper bags are their environment friendly replacement, which is not very great idea either since we are cutting down trees for that. This book was written keeping in mind all the troubles caused by using products that are harmful for environment and progress of this world toward creating eco-friendly products was discussed. The idea of creating the products that will protect the environment and make it a better place for current and upcoming generations. One of the main problems of using chemical dyes to color the clothes has made its way towards utilizing the dyes that are natural or digital alternatives. Tanneries are popular for releasing chemicals and metals that are toxic for other living things and we do not even realize how much plastic waste our single shopping trip produces. Fuels produced from renewable sources, plastic bag alternatives and some environmentally friendly items help people save money. Energy-saving appliances minimize energy and utility costs while using fewer natural resources. Currently, most businesses prefer employing eco-friendly resources to make items rather than conventional ones in order to protect the environment. In addition to the fact that global warming has gotten worse since the turn of the century, many businesses have started producing eco-friendly goods. When choosing to manufacture items, some businesspeople find it quite challenging to create a sustainable atmosphere. Because the business will be under pressure to develop new technologies to produce a product that is both dependable and environmentally friendly. This book will give you a ride of the replacements of products harmful for environment and how their better alternatives are helping the environment get back on track.

Author : Tom Woolley,Sam Kimmins,Rob Harrison,Paul Harrison
Publisher : Routledge
Page : 228 pages
File Size : 45,9 Mb
Release : 2002-09-11
Category : Architecture
ISBN : 9781135811594

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Green Building Handbook: Volume 1 by Tom Woolley,Sam Kimmins,Rob Harrison,Paul Harrison Pdf

Environmentally responsible building involves resolving many conflicting issues and requirements. Each stage in the design process from the fundamental decisions about what, where and even whether to build has implications for the environment. Evolving out of the success of Green Building Digest, a publication described by Building Design as well-researched, authoritative and exhaustive, this practical new handbook considers the environmental issues which relate to the production, use and disposal of key building products and materials. It is designed to help specifiers and purchasers gain awareness of the potential environmental impact of their decisions. Chapter by chapter Green Building Handbook looks at a different sector of the trade from flooring to roofing, comparing the environmental effects of commonly available products with less well known green alternatives. A Best Buy section then ranks these products from lowest to highest impact.

Author : Helen Lewis,John Gertsakis,Tim Grant,Nicola Morelli,Andrew Sweatman
Publisher : Routledge
Page : 229 pages
File Size : 46,5 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351282185

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Design + Environment by Helen Lewis,John Gertsakis,Tim Grant,Nicola Morelli,Andrew Sweatman Pdf

There is a huge scarcity of good, practical resources for designers and students interested in minimizing the environmental impacts of products. Design + Environment has been specifically written to address this paucity. The book first provides background information to help the reader understand how and why design for environment (DfE) has become so critical to design, with reference to some of the most influential writers, designers and companies in the field. Next, Design + Environment provides a step-by-step approach on how to approach DfE: to design a product that meets requirements for quality, cost, manufacturability and consumer appeal, while at the same time minimising environmental impacts. The first step in the process is to undertake an assessment of environmental impacts, using life-cycle assessment (LCA) or one of the many simpler tools available to help the designer. From then on, DfE becomes an integral part of the normal design process, including the development of concepts, design of prototypes, final design and development of marketing strategies. Environmental assessment tools and strategies to reduce environmental impacts, such as the selection of appropriate materials, are then discussed. Next, some of the links between environmental problems, such as global warming, ozone depletion, water and air pollution and the everyday products we consume are considered. In order to design products with minimal environmental impact, we need to have a basic understanding of these impacts and the interactions between them. The four subsequent chapters provide more detailed strategies and case studies for particular product groups: packaging, textiles, furniture, and electrical and electronic products. Guidelines are provided for each of the critical stages of a product's life, from the selection of raw materials through to strategies for recovery and recycling. Finally, Design + Environment takes a look at some of the emerging trends in DfE that are offering us the opportunity to make a more significant reduction in environmental impacts. Both the development of more sustainable materials and technologies and the growing interest in leasing rather than selling products are examined. Design + Environment is organized as a workbook rather than an academic text. It should be read once, and then used as a key reference source. This clear and informative book will prove to be invaluable to practising designers, to course directors and their students in need of a core teaching and reference text and to all those interested in learning about the tools and trends influencing green product design. The authors have all been involved in an innovative demonstration programme called "EcoReDesign", which was developed by the Centre for Design at RMIT University with funding from the Australian government. The Centre successfully collaborated with Australian companies to improve the environmental performance of their products by following DfE principles.

Author : Lauren Maris
Publisher : Rocky Mountain Books Ltd
Page : 112 pages
File Size : 45,6 Mb
Release : 2011-02-01
Category : House & Home
ISBN : 9781926855332

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Live Green, Calgary by Lauren Maris Pdf

When it comes to living greener, our primary resource is knowledge. The purpose of this book is to boil down the information that is out there into one complete package of environmentally sensitive products, services and programs available to Calgarians. Live Green, Calgary! gives you precise, applicable information that will save you time. And there are money-saving tips, too! Live Green, Calgary! puts local green programs, products and services at your fingertips so you can live a more environmentally friendly lifestyle. As always, greener choices help ensure that we will have an abundance of clean and healthy resources for a long time to come. Live Green, Calgary! highlights the free services, programs and rebates available so Calgarians can save money while getting greener. Live Green, Calgary! saves you time by giving you the information you need to green your life in Calgary, all in one place and relevant to your family. Lauren Maris has done the legwork for you . . . all you need to do is start exercising your options!

Author : Anonim
Publisher : Unknown
Page : 448 pages
File Size : 50,7 Mb
Release : 2003
Category : Industrial management
ISBN : UCLA:L0090881772

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In Business by Anonim Pdf

Author : Martin Charter
Publisher : Routledge
Page : 404 pages
File Size : 45,9 Mb
Release : 2017-09-20
Category : Business & Economics
ISBN : 9781351283519

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Greener Marketing by Martin Charter Pdf

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.