Greenwashing

Author : Toby Miller
Publisher : Routledge
Page : 138 pages
File Size : 55,5 Mb
Release : 2017-08-03
Category : Social Science
ISBN : 9781317333494

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Greenwashing Culture by Toby Miller Pdf

Greenwashing Culture examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities. Topics include: the environmental liabilities involved in digital and print technologies used by cultural institutions and their consumers; Hollywood's 'green celebrities' and the immense ecological impact of their jet-setting lifestyles and filmmaking itself; high profile sponsorship deals between museums and oil and gas companies, such as BP's sponsorship of Tate Britain; radical environmental reform, via citizenship and public policy, illustrated by the actions of Greenpeace against Shell's sponsorship of Lego. This is a thought-provoking introduction to the harmful impact of greenwashing. It is essential reading for students of cultural studies and environmental studies, and those with an interest in environmental activism.

Author : Frances Bowen
Publisher : Cambridge University Press
Page : 311 pages
File Size : 50,7 Mb
Release : 2014-05-29
Category : Business & Economics
ISBN : 9781107034822

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After Greenwashing by Frances Bowen Pdf

Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.

Author : Agostino Vollero
Publisher : Emerald Group Publishing
Page : 155 pages
File Size : 47,6 Mb
Release : 2022-05-23
Category : Business & Economics
ISBN : 9781801179683

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Greenwashing by Agostino Vollero Pdf

Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.

Author : Jed Greer,Kenny Bruno
Publisher : Unknown
Page : 268 pages
File Size : 41,7 Mb
Release : 1998
Category : Environmental ethics
ISBN : UOM:39015043722332

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Greenwash by Jed Greer,Kenny Bruno Pdf

Author : Sarah Linckens,Carmen Horn,Jens K. Perret
Publisher : BoD – Books on Demand
Page : 48 pages
File Size : 41,9 Mb
Release : 2024-03-26
Category : Business & Economics
ISBN : 9783759715685

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Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z by Sarah Linckens,Carmen Horn,Jens K. Perret Pdf

The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing environmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the perception has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.

Author : John Pabon
Publisher : House of Anansi
Page : 302 pages
File Size : 47,7 Mb
Release : 2024-03-12
Category : Science
ISBN : 9781487012878

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The Great Greenwashing by John Pabon Pdf

Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s becoming harder to discern. But how is someone at the supermarket supposed to decipher all this? In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the nonsense from the truth, and make a positive impact.

Author : Guy Pearse
Publisher : Black Inc.
Page : 249 pages
File Size : 50,5 Mb
Release : 2012-09-26
Category : Business & Economics
ISBN : 9781921870767

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Greenwash by Guy Pearse Pdf

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle

Author : Toby Miller
Publisher : Taylor & Francis
Page : 137 pages
File Size : 52,8 Mb
Release : 2017-07-06
Category : Social Science
ISBN : 9781317333470

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Greenwashing Sport by Toby Miller Pdf

Professional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.

Author : Kolja Paetzold
Publisher : Diplomica Verlag
Page : 96 pages
File Size : 55,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9783836696159

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Corporate Social Responsibility by Kolja Paetzold Pdf

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

Author : Anonim
Publisher : GRIN Verlag
Page : 25 pages
File Size : 51,7 Mb
Release : 2021-04-20
Category : Foreign Language Study
ISBN : 9783346389954

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Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? by Anonim Pdf

Pre-University Paper from the year 2020 in the subject Didactics for the subject English - Miscellaneous, grade: 2+, , language: English, abstract: Sustainability. Does that word make you think of McDonald's? Every one of us knows the fast food restaurant and has eaten there once. Why? Fast food is cheap and convenient but at the same time, we all want to live sustainably. McDonald's has been struggling with a bad sustainability image for many years, and has therefore set major "green" and "ecological" goals for the future with a green campaign. Does the green campaign of McDonald’s have a noticeable impact on public articles, customer reviews and revenues? In addition, why is this question so important? More and more companies try to hide their bad activities behind a sustainability image, often it is difficult to decide whether we can trust a company or not. After all, I have chosen this topic because I believe that every consumer should be aware of that because we have the responsibility for the future of our planet, and sustainability plays an important role in this. Furthermore, most of us often go out to eat at McDonald’s, but do we know what is happening “behind the scenes”? To answer the research question, I will proceed as follows: First, I will explain basic information about sustainability in businesses and what “greenwashing” means. The next chapter deals with the green campaign of McDonald’s. With the help of the two latest sustainability reports of 2017 and 2018, I will present the promises and goals of the green campaign. Moreover, I will also explain the sustainability concept of the campaign. What visible methods is McDonald's using to implement its goals? In the last chapter, I will analyse the impacts of the green campaign of McDonald’s on the press, customers, and revenues. To analyse the impacts on the press, I will examine articles from well-known German newspapers and blog posts from non-governmental organisations. Then I will conduct a survey to analyse how the green campaign affects customers. Furthermore, how does the green campaign affect McDonald's revenues in Germany? Does McDonald's generate more or even fewer revenues through the green campaign? The term paper will end with a conclusion that summarises the collected knowledge and explains a possible outlook for the future.

Author : Gabriele Siegert,M. Bjørn Rimscha,Stephanie Grubenmann
Publisher : Walter de Gruyter GmbH & Co KG
Page : 278 pages
File Size : 54,7 Mb
Release : 2017-04-10
Category : Social Science
ISBN : 9783110416794

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Commercial Communication in the Digital Age by Gabriele Siegert,M. Bjørn Rimscha,Stephanie Grubenmann Pdf

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

Author : Angus Nurse
Publisher : Rowman & Littlefield
Page : 197 pages
File Size : 46,6 Mb
Release : 2022-02-25
Category : Social Science
ISBN : 9781793600554

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Cleaning Up Greenwash by Angus Nurse Pdf

A 2022 Choice Reviews Outstanding Academic Title Through a green criminological perspective, Angus Nurse examines the contemporary reality of corporate environmental crime and illegal activities that have become normalized within many major corporations. Arguably this is an inevitable consequence of a corporate culture that prioritizes profits and the smooth operation of market activities over environmental concerns coupled with the increased political power of major corporations that can act almost with impunity and where problems do occur, can literally buy itself out of trouble. These same corporations are broadly perceived as being responsible actors. However, Nurse argues that corporate environmental offending is often deliberate and that corporations understand that they will often be allowed to continue with polluting and non-compliant behavior because the likely enforcement responses are fines and settlements rather than criminal prosecution. Using several case studies, Nurse explores biopiracy and the rights of indigenous peoples, the behavior of oil companies in African states, the regulation of corporate social responsibility and corporate environmental responsibility, an analysis of contemporary environmental legislation and the prosecution of environmental harm, and state-corporate crime and air pollution. Dealing with these problems requires a wider notion of crime and wrongdoing that directly engages with the types of environmental offending that represent a threat to human populations and non-human nature irrespective of whether these are defined as crime by justice systems.

Author : X. Zhang,H. Ren,Y. Lu
Publisher : IOS Press
Page : 1280 pages
File Size : 48,8 Mb
Release : 2022-10-14
Category : Technology & Engineering
ISBN : 9781643683133

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Proceedings of the 3rd International Conference on Green Energy, Environment and Sustainable Development (GEESD2022) by X. Zhang,H. Ren,Y. Lu Pdf

With the general acknowledgement that climate change constitutes an existential threat to both mankind and to the planet, the quest for more sustainable and environmentally-friendly ways of developing and maintaining human civilizations has become ever more important in recent years. This book presents the proceedings of GEESD2022, the 3rd International Conference on Green Energy, Environment and Sustainable Development. Due to continuing travel restrictions as a result of the COVID-19 pandemic, the conference was held as a hybrid event, part face-to-face in Beijing, China, and partly online via Zoom, on 29 June 2022. The 141 papers included here were selected after a rigorous 6-month process of evaluation and peer-review from the more than 300 submissions received, and are grouped into 7 sections: energy system and smart control; sustainable and green energy; environmental modeling and simulation; environmental science and pollution research; ecology and rural environment; building and environment; and water and mineral resources. The book provides an overview of the most up-to-date findings and technologies current in green energy, environment and sustainable development today, and will be of interest to all those working in the field.

Author : Haiyue Liu,Xiaoyu Wang,Yuli Shan,Shiyang Hu,Rui Xue
Publisher : Frontiers Media SA
Page : 411 pages
File Size : 44,6 Mb
Release : 2023-05-09
Category : Science
ISBN : 9782832520567

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Corporate behaviour and sustainable development by Haiyue Liu,Xiaoyu Wang,Yuli Shan,Shiyang Hu,Rui Xue Pdf

Author : Hamish van der Ven
Publisher : Oxford University Press
Page : 240 pages
File Size : 47,5 Mb
Release : 2019-03-21
Category : Political Science
ISBN : 9780190866013

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Beyond Greenwash by Hamish van der Ven Pdf

From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to computers. When eco-labels are credible, they can lead to dramatic change in environmental practices broadly and quickly by leveraging the purchasing power of corporate clients (e.g., Walmart and McDonalds) to influence global supply chains. But the credibility of such labels is highly variable; and despite the existence of established practices for eco-labeling, many labels remain little more than superficial exercises in "greenwash." How can consumers separate greenwash from genuine attempts to address environmental challenges? Beyond Greenwash addresses this question by systematically investigating the credibility of transnational eco-labeling organizations across countries and commercial sectors. Using an innovative proxy measure for credibility that examines adherence to established best practices, Hamish van der Ven proposes a novel theory of rigor and credibility in transnational eco-labeling that upends conventional wisdom. He argues that the credibility of an eco-label does not depend on who creates or manages it-whether a government, industry association, professional standard setter, or environmental NGO. Rather, it depends on which types of businesses use the label. More specifically, eco-labeling organizations that target bigger, consumer-facing retailers tend to create credible eco-labels out of a desire to insulate their clients from critical scrutiny and gain acceptance in new markets. This theory challenges the conventional wisdom that only governments or environmental NGOs can create meaningful environmental governance and suggests that who is being governed matters as much, if not more, than who is doing the governing.