Guerrilla Film Marketing

Author : Robert G. Barnwell
Publisher : Taylor & Francis
Page : 390 pages
File Size : 43,9 Mb
Release : 2018-07-11
Category : Performing Arts
ISBN : 9781351018050

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Guerrilla Film Marketing by Robert G. Barnwell Pdf

Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

Author : Finola Kerrigan
Publisher : Routledge
Page : 487 pages
File Size : 55,7 Mb
Release : 2017-07-20
Category : Business & Economics
ISBN : 9781317747048

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Film Marketing by Finola Kerrigan Pdf

The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.

Author : Jonathan Margolis,Patrick Garrigan
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 47,9 Mb
Release : 2008-11-24
Category : Business & Economics
ISBN : 9780470457801

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Guerrilla Marketing For Dummies by Jonathan Margolis,Patrick Garrigan Pdf

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

Author : Mark Steven Bosko
Publisher : Unknown
Page : 404 pages
File Size : 43,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 0941188760

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The Complete Independent Movie Marketing Handbook by Mark Steven Bosko Pdf

This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 464 pages
File Size : 54,9 Mb
Release : 2011-10-01
Category : Business & Economics
ISBN : 9781613081655

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The Best of Guerrilla Marketing by Jay Levinson,Jeannie Levinson Pdf

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Author : Ben Yennie
Publisher : Ben Yennie
Page : 214 pages
File Size : 41,8 Mb
Release : 2016-08-31
Category : Electronic
ISBN : 0692771867

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The Guerrilla Rep by Ben Yennie Pdf

The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors.

Author : Alexander L. Fattal
Publisher : University of Chicago Press
Page : 325 pages
File Size : 55,9 Mb
Release : 2018-12-10
Category : Social Science
ISBN : 9780226590646

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Guerrilla Marketing by Alexander L. Fattal Pdf

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 276 pages
File Size : 43,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 0395908752

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Mastering Guerrilla Marketing by Jay Conrad Levinson Pdf

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Author : Jay Conrad Levinson,Jason Myers,Merrilee Kimble
Publisher : Morgan James Publishing
Page : 349 pages
File Size : 48,5 Mb
Release : 2021-10-05
Category : Business & Economics
ISBN : 9781631956249

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Guerrilla Marketing Volume 1 by Jay Conrad Levinson,Jason Myers,Merrilee Kimble Pdf

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Author : Jay Conrad Levinson
Publisher : Unknown
Page : 128 pages
File Size : 51,9 Mb
Release : 2003
Category : Advertising
ISBN : OCLC:83059877

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Bigwig Briefs by Jay Conrad Levinson Pdf

Author : Jay Conrad Levinson,Mitch Meyerson
Publisher : Morgan James Publishing
Page : 441 pages
File Size : 48,9 Mb
Release : 2008-08-01
Category : Business & Economics
ISBN : 9781600375262

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Guerrilla Marketing on the Front Lines by Jay Conrad Levinson,Mitch Meyerson Pdf

Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

Author : Ben Yennie
Publisher : Ben Yennie
Page : 156 pages
File Size : 44,8 Mb
Release : 2014-07-24
Category : Electronic
ISBN : 0692263268

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The Guerilla Rep by Ben Yennie Pdf

The Guerrilla Rep: American Film Market Success on No Budget is a Practical, no-nonsense guide to establishing relationships with distributors at The American Film Market. In the book, you'll learn everything you need to know about AFM. What badge to buy, what projects to bring, what printed materials you need, and all important etiquette tips for maximizing your success at The American Film Market. Producers need to understand distribution to find success, and this guide is a primer for the most reliable way American Filmmakers can find traditional non-DIY distribution. Featuring Practical Distribution and Financing advice from: Jude Tucker - CEO Filmfunder.com Chris Hood - CEO Robin Hood Films Phil Gorn - CEO WonderPhil Productions Steve Arroyave - CEO Arrow Entertainment Annick Manhert - Acquisitions Consultant - Screen Division With An Extended Interview withDaisy Hamilton VP of Acquisitions - TriCoast WorldWide "The Guerrilla Rep" is packed with practical, no-nonsense tips on how indie filmmakers should prepare in order to find a distributor at the American Film Market (AFM) -- ranging from which AFM badge to buy, which genres sell best, which lodging is most affordable, and what marketing collaterals to bring. Ben Yennie's chapters about film budgeting, pitching, and researching the market and distributors are invaluable since they're make-or-break decisions for most filmmakers. If you've never attended AFM, you'll save yourself a lot of time, headaches and money buying this book. ~Sheridan Tatsuno CEO Dreamscape Global and Author of In the Valley of Digital Dreams: Untold Stories of a Silicon Valley Insider

Author : Genevieve Jolliffe,Andrew Zinnes
Publisher : Continuum
Page : 566 pages
File Size : 51,6 Mb
Release : 2006-11-14
Category : Performing Arts
ISBN : UOM:39015066828099

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The Documentary Film Makers Handbook by Genevieve Jolliffe,Andrew Zinnes Pdf

Documentary films have enjoyed a huge resurgence over the last few years, and there's a new generation of filmmakers wanting to get involved. In addition, the digital revolution has made documentaries even more accessible to the general filmmaker. Documentary films can now be shot professionally using cheaper equipment, and smaller cameras enable the documentarian to be less intrusive and therefore more intimate in the subjects' lives. With an increasing number of documentaries making it to the big screen (and enjoying ongoing sales on DVD), the time is right for an information-packed handbook that will guide new filmmakers towards potential artistic and commercial success. The Documentary Film Makers Handbook features incisive and helpful interviews with dozens of industry professionals, on subjects as diverse as interview techniques, the NBC News Archive, music rights, setting up your own company, the Film Arts Foundation, pitching your proposal, the Sundance Documentary Fund, the Documentary Channel, the British Film Council, camera hire, filmmaking ethics, working with kids, editing your documentary, and DVD distribution. The book also includes in-depth case studies of some of the most successful and acclaimed documentary films of recent years, including Mad Hot Ballroom, Born Into Brothels, Touching the Void, Beneath the Veil,and Amandla! The Documentary Film Makers Handbook will be an essential resource for anyone who wants to know more about breaking into this exciting field.

Author : Helmut Kobler
Publisher : Course Technology
Page : 428 pages
File Size : 47,8 Mb
Release : 2005
Category : Business & Economics
ISBN : STANFORD:36105114226553

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Anatomy of a Guerrilla Film by Helmut Kobler Pdf

"Anatomy of a Guerrilla Film: The Making of RADIUS," does something that no other how-to filmmaking book does: it teaches filmmaking principles by taking readers through the process of making a real-world guerrilla film and then lets you watch the final film - included on an accompanying DVD - so readers can actually see the results of all the decisions, compromises, setbacks, and victories. First-time filmmaker and author Helmut Kobler believes that the best way to learn is by watching other people do something and then learning from their successes and mistakes. That philosophy is the concept behind this book. Written in clear, straightforward language for the first-time or beginning filmmaker, "Anatomy of a Guerrilla Film: The Making of RADIUS," serves as a case-study for new filmmakers, allowing them to see the lessons and principles presented in the book come to life in the actual film. From start to finish, every step and process that encompasses making an independent film is covered, including preproduction, production, post production, and marketing and distribution. Different approaches to each step and process are covered, not just the approach used by the author. Behind-the-scenes footage and commentary by the author on the included DVD clearly illustrate the steps making this book the most unique and hands-on guide to guerrilla filmmaking.

Author : Jeremy Borum
Publisher : Rowman & Littlefield
Page : 271 pages
File Size : 47,5 Mb
Release : 2015-04-09
Category : Performing Arts
ISBN : 9781442237308

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Guerrilla Film Scoring by Jeremy Borum Pdf

As the movie and music industries have changed, film scoring has become an overwhelmingly independent process. Film composers have more responsibilities than ever before, and they must fulfill them with smaller budgets and shorter schedules. As a result, composers are increasingly becoming armies of one. In Guerrilla Film Scoring: Practical Advice from Hollywood Composers, Jeremy Borum provides valuable guidance on how to make a good film score both quickly and inexpensively. This handbook encompasses the entire film scoring process including education, preparation, writing and recording a score, editing, mixing and mastering, finding work, career development, and sample contracts. Offering strategic tools and techniques, this insider’s guide draws on the expertise from a number of prominent composers in movies, television, and video gaming, including Stewart Copeland, Bruce Broughton, and Jack Wall. A straightforward do-it-yourself manual, this book will help composers at all levels create the best-sounding scores quickly and cost effectively—without jeopardizing their art. With access to rare and extremely useful input from the best in the business, Guerrilla Film Scoring will benefit not only students but also professionals looking to update their game.