Guerrilla Retailing

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 464 pages
File Size : 41,9 Mb
Release : 2011-10-01
Category : Business & Economics
ISBN : 9781613081655

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The Best of Guerrilla Marketing by Jay Levinson,Jeannie Levinson Pdf

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Author : Jay Conrad Levinson,Elly Valas,Orvel Ray Wilson
Publisher : Unknown
Page : 400 pages
File Size : 41,6 Mb
Release : 2005
Category : Retail trade
ISBN : 1886481075

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Guerrilla Retailing by Jay Conrad Levinson,Elly Valas,Orvel Ray Wilson Pdf

Author : Jay Conrad Levinson,Donald Wayne Hendon
Publisher : Morgan James Publishing
Page : 324 pages
File Size : 49,8 Mb
Release : 2012-06-01
Category : Business & Economics
ISBN : 9781614482451

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Guerrilla Deal-Making by Jay Conrad Levinson,Donald Wayne Hendon Pdf

Secrets that empower small business owners to take on the big dogs: “You will become a better deal-maker by reading this book.” —Jim Cathcart, author of Relationship Selling Jay Conrad Levinson’s Guerrilla books have sold over thirty million copies—because he knows how individuals and small businesses can thrive even without unlimited financial resources. In this book, he and experienced international consultant Donald Wayne Hendon team up to share one hundred very powerful tactics to empower you in any negotiating situation—whether it’s conducting day-to-day business, buying and selling, or dealing with a boss, a local politician, a homeowners’ association, an insurance company, or bureaucrats at City Hall. “A comprehensive reference book that tells you when to be assertive, when to go on the defense, when to cooperate, and how to handle dirty tricks. I love it!” —Tony Alessandra, author of The Platinum Rule

Author : Carol L. Schroeder
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 40,8 Mb
Release : 2007-06-04
Category : Business & Economics
ISBN : 9780470107416

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Specialty Shop Retailing by Carol L. Schroeder Pdf

Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

Author : Gary Warnaby,Charlotte Shi
Publisher : Springer
Page : 97 pages
File Size : 45,9 Mb
Release : 2017-12-28
Category : Business & Economics
ISBN : 9783319713748

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Pop-up Retailing by Gary Warnaby,Charlotte Shi Pdf

This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

Author : Ghalia Boustani
Publisher : Routledge
Page : 116 pages
File Size : 54,7 Mb
Release : 2019-07-26
Category : Business & Economics
ISBN : 9780429996498

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Ephemeral Retailing by Ghalia Boustani Pdf

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

Author : Sara Manuelli
Publisher : Laurence King Publishing
Page : 204 pages
File Size : 53,6 Mb
Release : 2006
Category : Architecture
ISBN : 9781856694506

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Design for Shopping by Sara Manuelli Pdf

'Design For Shopping' showcases a comprehensive selection of recent retail interiors from around the world. Following a brief introduction, the book is divided into seven themed chapters. As a special feature each chapter begins with an interview with a key figure in the world of retail design.

Author : INSIGHT PUBLISHING
Publisher : Internet Profit Kit
Page : 308 pages
File Size : 50,6 Mb
Release : 2005-09
Category : Business & Economics
ISBN : 1932863273

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Marketing Magic! by INSIGHT PUBLISHING Pdf

Author : Priscilla Y. Huff
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 46,8 Mb
Release : 2007-03-16
Category : Business & Economics
ISBN : 9780470097915

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Make Your Business Survive and Thrive! by Priscilla Y. Huff Pdf

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

Author : Kim Williams,Jennifer Laing,Warwick Frost
Publisher : Routledge
Page : 338 pages
File Size : 51,5 Mb
Release : 2013-12-17
Category : Business & Economics
ISBN : 9781136238871

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Fashion, Design and Events by Kim Williams,Jennifer Laing,Warwick Frost Pdf

The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda. This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.

Author : Jay Levinson,Mitch Meyerson,Mary Scarborough
Publisher : Entrepreneur Press
Page : 250 pages
File Size : 54,8 Mb
Release : 2008-08-01
Category : Business & Economics
ISBN : 9781613080313

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Guerrilla Marketing on the Internet by Jay Levinson,Mitch Meyerson,Mary Scarborough Pdf

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 212 pages
File Size : 47,8 Mb
Release : 1989
Category : Business & Economics
ISBN : 0395502209

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Guerrilla Marketing Attack by Jay Conrad Levinson Pdf

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Author : Katelijn Quartier
Publisher : Lannoo Meulenhoff - Belgium
Page : 337 pages
File Size : 42,6 Mb
Release : 2023-07-05
Category : Business & Economics
ISBN : 9789401490443

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The Big Book of Retail Design by Katelijn Quartier Pdf

This Big Book helpt je beslissingen nemen bij het ontwerpen van winkels. Met de komst van e-commerce is de rol die fysieke winkels spelen dramatisch veranderd. Hun bestaansrecht staat niet ter discussie, maar de nood aan een ander design voor deze winkels is hoog. Dit boek biedt de nodige kennis om de winkel voor de toekomst te ontwerpen. Het biedt een compleet overzicht van achtergrond en onderzoek over de noodzakelijke tools tot refecties over de uitdagingen van de toekomst.

Author : Elly Valas
Publisher : iUniverse
Page : 136 pages
File Size : 54,5 Mb
Release : 2011-02-10
Category : Business & Economics
ISBN : 9781450276351

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Lessons from the Links by Elly Valas Pdf

Players on the golf course must battle the course and conditions in order to succeed. While a caddy might lend a hand carrying the load, individuals must rely on their own strengths to accomplish goals. Business is also a singular endeavor, and owners and managers must battle market conditions, competitors, and unexpected challenges. To succeed, a business must hire the right people, invest in the right training, and deliver world-class customer service. Golfer and business owner Elizabeth knows these lessons well; hoping to help her friend Matt, she teaches him the lessons shes learned over a friendly game of golf. What ensues is a detailed tutorial on how to successfully operate a business. As Matt plays each hole, he learns why vision is so important in reaching goals, how to clearly articulate an end game, ways to avoid hazards and how to escape them, and many other lessons from the golf course. If business owners managed their businesses the way professional golfers play the game, they will find themselves more successful and more profitableand theyll have more fun in the bargain! Find out how to succeed in business with Lessons from the Links.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 272 pages
File Size : 42,7 Mb
Release : 2016-12-05
Category : Business & Economics
ISBN : 9781786354556

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Multi-Channel Marketing, Branding and Retail Design by Anonim Pdf

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.