Author : Tony Grundy
Publisher : Unknown
Page : 219 pages
File Size : 41,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 1854182625
Gurus on Business Strategy by Tony Grundy Pdf
"Presenting the wisdom of the best-known experts on business strategy, this authoritative guide does not merely summarize the experts' thoughts, but also analyzes the pros and cons of the concepts advanced by more than 30 gurus such as Johnson and Scholes, Michael Porter, Tom Peters, James Handy, Jack Welch, and Boston Consulting Group. The concepts covered include acquisitions, core competence, diversification, strategy, stakeholders, strategic leadership, synergy, value creation, vision, and political, economic, sociocultural, and technical (PEST) forces. Also included are a quick guide to the gurus' key strategic concepts, a detailed guru-by-guru guide, checklists for managing strategy, and two interactive case studies."