Hacker Maker Teacher Thief Advertising S Next Generation

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Hacker, Maker, Teacher, Thief: Advertising's Next Generation

Creative Social
Hacker Maker Teacher Thief Advertising s Next Generation Book PDF

Author : Creative Social
Publisher : Lulu.com
Page : 296 pages
File Size : 47,6 Mb
Release : 2014-08-20
Category : Business & Economics
ISBN : 9780956608338

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Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Creative Social Pdf

- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

Advertising as a Creative Industry

Izabela Derda
Advertising as a Creative Industry Book PDF

Author : Izabela Derda
Publisher : Taylor & Francis
Page : 92 pages
File Size : 41,9 Mb
Release : 2023-07-25
Category : Business & Economics
ISBN : 9781000970456

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Advertising as a Creative Industry by Izabela Derda Pdf

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.

The Future of Business

Rohit Talwar,Gerd Leonhard ,Gray Scott ,B.J. Murphy,Ian Pearson,Laura Goodrich,Cornelia Daheim,Joyce Gioia,Calum Chace
The Future of Business Book PDF

Author : Rohit Talwar,Gerd Leonhard ,Gray Scott ,B.J. Murphy,Ian Pearson,Laura Goodrich,Cornelia Daheim,Joyce Gioia,Calum Chace
Publisher : Fast Future Publishing Ltd
Page : 591 pages
File Size : 44,6 Mb
Release : 2015-03-15
Category : Electronic
ISBN : 9780993295812

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The Future of Business by Rohit Talwar,Gerd Leonhard ,Gray Scott ,B.J. Murphy,Ian Pearson,Laura Goodrich,Cornelia Daheim,Joyce Gioia,Calum Chace Pdf

The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy.

Creative Superpowers

Laura Jordan Bambach,Mark Earls,Daniele Fiandaca,Scott Morrison
Creative Superpowers Book PDF

Author : Laura Jordan Bambach,Mark Earls,Daniele Fiandaca,Scott Morrison
Publisher : Unbound Publishing
Page : 188 pages
File Size : 41,9 Mb
Release : 2018-06-28
Category : Business & Economics
ISBN : 9781783525546

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Creative Superpowers by Laura Jordan Bambach,Mark Earls,Daniele Fiandaca,Scott Morrison Pdf

'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method 'A book that made my brain fizz' Bruce Daisley, VP EMEA, Twitter We are about to enter an Age of Creativity that requires a new set of skills. This book introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities, namely the powers of: Hacking – learn how becoming a hacker will help you tackle problems in different ways. Making – learn how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents. Teaching – learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving – learn how looking to what already exists helps you solve your problems.

CoolBrands - Around The World In 80 Brands

Maarten Schäfer,Anouk Pappers
CoolBrands Around The World In 80 Brands Book PDF

Author : Maarten Schäfer,Anouk Pappers
Publisher : Maarten Schäfer
Page : 162 pages
File Size : 48,8 Mb
Release : 2014-02-20
Category : Business & Economics
ISBN : 8210379456XXX

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CoolBrands - Around The World In 80 Brands by Maarten Schäfer,Anouk Pappers Pdf

We travel the world... meet people with a vision and brands with a purpose. Here are their stories...

A Hacker Manifesto

McKenzie Wark
A Hacker Manifesto Book PDF

Author : McKenzie Wark
Publisher : Harvard University Press
Page : 209 pages
File Size : 40,6 Mb
Release : 2009-06-30
Category : Computers
ISBN : 9780674044845

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A Hacker Manifesto by McKenzie Wark Pdf

A double is haunting the world--the double of abstraction, the virtual reality of information, programming or poetry, math or music, curves or colorings upon which the fortunes of states and armies, companies and communities now depend. The bold aim of this book is to make manifest the origins, purpose, and interests of the emerging class responsible for making this new world--for producing the new concepts, new perceptions, and new sensations out of the stuff of raw data. "A Hacker Manifesto" deftly defines the fraught territory between the ever more strident demands by drug and media companies for protection of their patents and copyrights and the pervasive popular culture of file sharing and pirating. This vexed ground, the realm of so-called "intellectual property," gives rise to a whole new kind of class conflict, one that pits the creators of information--the hacker class of researchers and authors, artists and biologists, chemists and musicians, philosophers and programmers--against a possessing class who would monopolize what the hacker produces. Drawing in equal measure on Guy Debord and Gilles Deleuze, "A Hacker Manifesto" offers a systematic restatement of Marxist thought for the age of cyberspace and globalization. In the widespread revolt against commodified information, McKenzie Wark sees a utopian promise, beyond the property form, and a new progressive class, the hacker class, who voice a shared interest in a new information commons.

Ask a Manager

Alison Green
Ask a Manager Book PDF

Author : Alison Green
Publisher : Ballantine Books
Page : 304 pages
File Size : 44,8 Mb
Release : 2018-05-01
Category : Business & Economics
ISBN : 9780399181825

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Ask a Manager by Alison Green Pdf

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Theory and Practice of Online Learning

Terry Anderson
The Theory and Practice of Online Learning Book PDF

Author : Terry Anderson
Publisher : Athabasca University Press
Page : 485 pages
File Size : 46,7 Mb
Release : 2008
Category : Computers
ISBN : 9781897425084

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The Theory and Practice of Online Learning by Terry Anderson Pdf

"Neither an academic tome nor a prescriptive 'how to' guide, The Theory and Practice of Online Learning is an illuminating collection of essays by practitioners and scholars active in the complex field of distance education. Distance education has evolved significantly in its 150 years of existence. For most of this time, it was an individual pursuit defined by infrequent postal communication. But recently, three more developmental generations have emerged, supported by television and radio, teleconferencing, and computer conferencing. The early 21st century has produced a fifth generation, based on autonomous agents and intelligent, database-assisted learning, that has been referred to as Web 2.0. The second edition of "The Theory and Practice of Online Learning" features updates in each chapter, plus four new chapters on current distance education issues such as connectivism and social software innovations."--BOOK JACKET.

Digital Media, Youth, and Credibility

Miriam J. Metzger,Andrew J. Flanagin
Digital Media Youth and Credibility Book PDF

Author : Miriam J. Metzger,Andrew J. Flanagin
Publisher : MIT Press
Page : 212 pages
File Size : 46,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780262062732

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Digital Media, Youth, and Credibility by Miriam J. Metzger,Andrew J. Flanagin Pdf

The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten

Hacking the Curriculum: How Digital Skills Can Save Us from the Robots

Ian Livingstone,Shahneila Saeed
Hacking the Curriculum How Digital Skills Can Save Us from the Robots Book PDF

Author : Ian Livingstone,Shahneila Saeed
Publisher : John Catt
Page : 111 pages
File Size : 51,8 Mb
Release : 2016-04-28
Category : Education
ISBN : 9781398382855

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Hacking the Curriculum: How Digital Skills Can Save Us from the Robots by Ian Livingstone,Shahneila Saeed Pdf

Ian Livingstone is the Godfather of the British gaming industry. In Hacking the Curriculum, he and Shahneila Saeed explain the critical importance of coding and computing in modern schools - and offer teachers and school leaders real practical guidance on how to improve their current provision to a generation of youngsters for whom digital skills are critical.

Cross-Media Communications

Drew Davidson
Cross Media Communications Book PDF

Author : Drew Davidson
Publisher : Lulu.com
Page : 296 pages
File Size : 52,8 Mb
Release : 2010
Category : Education
ISBN : 9780557285655

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Cross-Media Communications by Drew Davidson Pdf

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927

Hacker, Hoaxer, Whistleblower, Spy

Gabriella Coleman
Hacker Hoaxer Whistleblower Spy Book PDF

Author : Gabriella Coleman
Publisher : Verso Books
Page : 497 pages
File Size : 40,6 Mb
Release : 2015-10-06
Category : Political Science
ISBN : 9781781689837

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Hacker, Hoaxer, Whistleblower, Spy by Gabriella Coleman Pdf

The ultimate book on the worldwide movement of hackers, pranksters, and activists collectively known as Anonymous—by the writer the Huffington Post says “knows all of Anonymous’ deepest, darkest secrets” “A work of anthropology that sometimes echoes a John le Carré novel.” —Wired Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to Anonymous that the tricky story of her inside–outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book. The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters—such as Topiary, tflow, Anachaos, and Sabu—emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, including imprisoned activist Jeremy Hammond and the double agent who helped put him away, Hector Monsegur, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little understood facets of culture in the Internet age, including the history of “trolling,” the ethics and metaphysics of hacking, and the origins and manifold meanings of “the lulz.”

The Dragonfly Effect

Jennifer Aaker,Andy Smith
The Dragonfly Effect Book PDF

Author : Jennifer Aaker,Andy Smith
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 54,9 Mb
Release : 2010-09-28
Category : Business & Economics
ISBN : 9780470614150

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The Dragonfly Effect by Jennifer Aaker,Andy Smith Pdf

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Hacking Education in a Digital Age

Bryan Smith,Nicholas Ng-A-Fook,Linda Radford,Sarah Smitherman Pratt
Hacking Education in a Digital Age Book PDF

Author : Bryan Smith,Nicholas Ng-A-Fook,Linda Radford,Sarah Smitherman Pratt
Publisher : IAP
Page : 203 pages
File Size : 54,6 Mb
Release : 2018-04-01
Category : Education
ISBN : 9781641132022

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Hacking Education in a Digital Age by Bryan Smith,Nicholas Ng-A-Fook,Linda Radford,Sarah Smitherman Pratt Pdf

In this collection, the authors put forth different philosophical conceptions of “hacking education” in response to the educational, societal, and technological demands of the 21st century. Teacher Educators are encouraged to draw on the collection to rethink how “hacking education” can be understood simultaneously as a “praxis” informed by desires for malice, as well as a creative site for us to reconsider the possibilities and limitations of teaching and learning in a digital era. How do we hack beyond the limits of circumscribed experiences, regulated subjective encounters with knowledge and the limits imposed by an ever constrained 21st century schooling system in the hopes of imagining better and more meaningful futures? How do we foster ingenuity and learning as the end itself (and not learning as economic imperative) in a world where technology, in part, positions individuals as zombie-like and as an economic end in itself? Can we “hack” education in such a way that helps to mitigate the black hat hacking that increasingly lays ruin to individual lives, government agencies, and places of work? How can we, as educators, facilitate the curricular and pedagogical processes of reclaiming the term hacking so as to remember and remind ourselves that hacking’s humble roots are ultimately pedagogical in its very essence? As a collection of theoretical and pedagogical pieces, the chapters in the collection are of value to both scholars and practitioners who share the same passion and commitment to changing, challenging and reimagining the script that all too often constrains and prescribes particular visions of education. Those who seek to question the nature of teaching and learning and who seek to develop a richer theoretical vocabulary will benefit from the insightful and rich collection of essays presented in this collection. In this regard, the collection offers something for all who might wish to rethink the fundamental dynamics of education or, as Morpheus asks of Neo in The Matrix, bend the rules of conventional ways of knowing and being.

Niche Envy

Joseph Turow
Niche Envy Book PDF

Author : Joseph Turow
Publisher : MIT Press
Page : 236 pages
File Size : 48,5 Mb
Release : 2008-02-15
Category : Business & Economics
ISBN : 9780262264969

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Niche Envy by Joseph Turow Pdf

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.