Handbook Of Cross Cultural Marketing

Author : Erdener Kaynak,Paul Herbig
Publisher : Routledge
Page : 392 pages
File Size : 44,7 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9781317957874

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Handbook of Cross-Cultural Marketing by Erdener Kaynak,Paul Herbig Pdf

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Author : Glen H. Brodowsky,Camille P. Schuster
Publisher : Edward Elgar Publishing
Page : 304 pages
File Size : 42,9 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781788978545

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Handbook on Cross-Cultural Marketing by Glen H. Brodowsky,Camille P. Schuster Pdf

This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

Author : Paul A. Herbig,Erdener Kaynak
Publisher : Routledge
Page : 392 pages
File Size : 40,5 Mb
Release : 1999-01-01
Category : Export marketing
ISBN : 8172248008

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Handbook Of Cross Cultural Marketing by Paul A. Herbig,Erdener Kaynak Pdf

Going Global Can Be A Risky Business If You Don'T Divest Youself Of Your Ethnocentric Thinking. Handbook Of Cross-Cultural Marketing Shows You How To Sensitize Your Marketing Approaches To The Cultural Norms And Taboos Of Other Societies As Well As The Importance Of Demonstrating An Interest, Knowledge And Appreciation Of Different Cultures. By Identifying And Explaining Ten Important Aspects Of Culture That Are Essential To Cross-Cultural Marketing, This Book Shows You How To Increase Your Chances At Success In International Markets.

Author : Brodowsky, Glen H.,Schuster, Camille P.,Perren, Rebeca
Publisher : Edward Elgar Publishing
Page : 247 pages
File Size : 43,7 Mb
Release : 2022-10-11
Category : Business & Economics
ISBN : 9781800880054

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Handbook of Research on Ethnic and Intra-cultural Marketing by Brodowsky, Glen H.,Schuster, Camille P.,Perren, Rebeca Pdf

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

Author : Robert Rugimbana
Publisher : Unknown
Page : 370 pages
File Size : 52,8 Mb
Release : 2003
Category : Marketing
ISBN : 9812438637

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Cross-Cultural Marketing by Robert Rugimbana Pdf

Author : Robert Rugimbana,Sonny Nwankwo
Publisher : Cengage Learning
Page : 0 pages
File Size : 54,8 Mb
Release : 2003
Category : Globalization
ISBN : 1861528019

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Cross-cultural Marketing by Robert Rugimbana,Sonny Nwankwo Pdf

Traditionally International Marketing texts look out from one culture and attempt to export or adapt ideas that work at home to a different culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations, very little material exists on the realities of marketing to different cultures both externally - beyond the borders of a country or continent - and internally - that is marketing to different cultural communities at home.Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and will examine the importance of the cultural context in different societies' marketing practices. Marketing has a strong cultural context and a great deal of marketing activities take place in settings that are context-specific. Thus, cultural contexts of marketing have become inescapable issues in both the study and practice of marketing.The text considers the various branches of marketing activity - communication, services, relationships, branding, product strategy, pricing, e-commerce, consumer behaviour - and places them in a cross-cultural context. There are eight valuable case studies dealing with issues as varied as the pharmaceutical industry and the AIDS crisis in Africa and the introduction of the Euro to international Rugby websites and cultural issues in Retailing. The contributors are drawn from a variety of cultures across all continents.Cross-Cultural Marketing is a valuable resource for students following an undergraduate or postgraduate course on international marketing or international business.

Author : Aiello, Lucia
Publisher : IGI Global
Page : 486 pages
File Size : 54,6 Mb
Release : 2014-01-31
Category : Business & Economics
ISBN : 9781466650084

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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by Aiello, Lucia Pdf

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Author : Michael Soon Lee,Ralph R. Roberts
Publisher : John Wiley & Sons
Page : 359 pages
File Size : 55,9 Mb
Release : 2008-11-24
Category : Business & Economics
ISBN : 9780470451557

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Cross-Cultural Selling For Dummies by Michael Soon Lee,Ralph R. Roberts Pdf

Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!

Author : Yulia Tolstikov-Mast,Franziska Bieri,Jennie L. Walker
Publisher : Taylor & Francis
Page : 641 pages
File Size : 46,6 Mb
Release : 2021-11-29
Category : Psychology
ISBN : 9781000480535

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Handbook of International and Cross-Cultural Leadership Research Processes by Yulia Tolstikov-Mast,Franziska Bieri,Jennie L. Walker Pdf

An invaluable contribution to the area of leadership studies, the Handbook of International and Cross-Cultural Leadership Research Processes: Perspectives, Practice, Instruction brings together renowned authors with diverse cultural, academic, and practitioner backgrounds to provide a comprehensive overview and analysis of all stages of the research process. The handbook centers around authors’ international research reflections and experiences, with chapters that reflect and analyze various research experiences in order to help readers learn about the integrity of each stage of the international leadership research process with examples and discussions. Part I introduces philosophical traditions of the leadership field and discusses how established leadership and followership theories and approaches sometimes fail to capture leadership realities of different cultures and societies. Part II focuses on methodological challenges and opportunities. Scholars share insights on their research practices in different stages of international and cross-cultural studies. Part III is forward-looking in preparing readers to respond to complex realities of the leadership field: teaching, learning, publishing, and applying international and cross-cultural leadership research standards with integrity. The unifying thread amongst all the chapters is a shared intent to build knowledge of diverse and evolving leadership practices and phenomena across cultures and societies. The handbook is an excellent resource for a broad audience including scholars across disciplines and fields, such as psychology, management, history, cognitive science, economics, anthropology, sociology, and medicine, as well as educators, consultants, and graduate and doctoral students who are interested in understanding authentic leadership practices outside of the traditional Western paradigm.

Author : Vescovi, Tiziano
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 52,6 Mb
Release : 2022-01-20
Category : Business & Economics
ISBN : 9781800889750

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Cross-Cultural Marketing by Vescovi, Tiziano Pdf

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.

Author : Sharon Ng,Angela Y. Lee
Publisher : Frontiers in Culture and Psych
Page : 369 pages
File Size : 52,7 Mb
Release : 2015
Category : Business & Economics
ISBN : 9780199388523

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Handbook of Culture and Consumer Behavior by Sharon Ng,Angela Y. Lee Pdf

"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field."--Résumé de l'éditeur.

Author : Nancy Waxler-Morrison,Joan Madge Anderson,Elizabeth Richardson
Publisher : UBC Press
Page : 290 pages
File Size : 50,7 Mb
Release : 1990
Category : Cross-cultural comparison
ISBN : 0774803436

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Cross-cultural Caring by Nancy Waxler-Morrison,Joan Madge Anderson,Elizabeth Richardson Pdf

Gives background on new immigrant ethnic groups in Canada, including attitudes towards such issues as childbirth, mental illness, dental care, hospitalization and death, in order to assist social workers in the provision of culturally sensitive and effective treatment programs.

Author : Emi Moriuchi
Publisher : Emerald Group Publishing
Page : 160 pages
File Size : 48,7 Mb
Release : 2021-06-22
Category : Business & Economics
ISBN : 9781838671754

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Cross-Cultural Social Media Marketing by Emi Moriuchi Pdf

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

Author : Gerhard Raab,G. Jason Goddard,Alexander Unger
Publisher : CRC Press
Page : 412 pages
File Size : 48,5 Mb
Release : 2016-02-24
Category : Business & Economics
ISBN : 9781317018704

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The Psychology of Marketing by Gerhard Raab,G. Jason Goddard,Alexander Unger Pdf

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

Author : Veronica Benet-Martinez,Ying-Yi Hong
Publisher : Oxford University Press
Page : 560 pages
File Size : 44,6 Mb
Release : 2015-08-01
Category : Psychology
ISBN : 9780199796755

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The Oxford Handbook of Multicultural Identity by Veronica Benet-Martinez,Ying-Yi Hong Pdf

Multiculturalism is a prevalent worldwide societal phenomenon. Aspects of our modern life, such as migration, economic globalization, multicultural policies, and cross-border travel and communication have made intercultural contacts inevitable. High numbers of multicultural individuals (23-43% of the population by some estimates) can be found in many nations where migration has been strong (e.g., Australia, U.S., Western Europe, Singapore) or where there is a history of colonization (e.g., Hong Kong). Many multicultural individuals are also ethnic and cultural minorities who are descendants of immigrants, majority individuals with extensive multicultural experiences, or people with culturally mixed families; all people for whom identification and/or involvement with multiple cultures is the norm. Despite the prevalence of multicultural identity and experiences, until the publication of this volume, there has not yet been a comprehensive review of scholarly research on the psychological underpinning of multiculturalism. The Oxford Handbook of Multicultural Identity fills this void. It reviews cutting-edge empirical and theoretical work on the psychology of multicultural identities and experiences. As a whole, the volume addresses some important basic issues, such as measurement of multicultural identity, links between multilingualism and multiculturalism, the social psychology of multiculturalism and globalization, as well as applied issues such as multiculturalism in counseling, education, policy, marketing and organizational science, to mention a few. This handbook will be useful for students, researchers, and teachers in cultural, social, personality, developmental, acculturation, and ethnic psychology. It can also be used as a source book in advanced undergraduate and graduate courses on identity and multiculturalism, and a reference for applied psychologists and researchers in the domains of education, management, and marketing.