Handbook Of Internal Communication

Author : Marc Wright
Publisher : Gower Publishing, Ltd.
Page : 504 pages
File Size : 45,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 0566086891

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Gower Handbook of Internal Communication by Marc Wright Pdf

A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organisations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement.

Author : Marc Wright
Publisher : CRC Press
Page : 496 pages
File Size : 45,9 Mb
Release : 2016-04-22
Category : Business & Economics
ISBN : 9781317125266

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Gower Handbook of Internal Communication by Marc Wright Pdf

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

Author : Tamara Gillis,IABC
Publisher : John Wiley & Sons
Page : 484 pages
File Size : 44,6 Mb
Release : 2011-03-21
Category : Business & Economics
ISBN : 9781118016350

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The IABC Handbook of Organizational Communication by Tamara Gillis,IABC Pdf

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

Author : Eileen Scholes
Publisher : Gower Publishing, Ltd.
Page : 490 pages
File Size : 47,8 Mb
Release : 1997
Category : Business & Economics
ISBN : 0566077000

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Gower Handbook of Internal Communication by Eileen Scholes Pdf

Employee commitment can mean the difference between success and disaster. So internal communication is now a key issue for senior management. This new Gower Handbook recognises IC's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical and technical aspects of internal communication, and the media specialist now seeking wider management skills and perspectives.Early chapters examine changes in IC's strategic context. These include organizations' increasing need for innovation and flexibility; the disappearance of 'loyalty' among employees; growing recognition of the importance of corporate 'brand' and how to sustain it; and the effects on traditional work and management patterns of new computer networks. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement. Over 45 communication techniques, from team meetings to web sites, are evaluated for use in differing circumstances. The Handbook also looks at how to set about developing good communicators; and finally presents 16 practical case studies in key application areas. Organizations featured are all leaders in their field, among them Andersen Consulting, The Body Shop, BP Chemicals, IBM, The Boots Company, Glaxo Operations, Rover, SmithKline Beecham, WH Smith and Unigate Dairies.Eileen Scholes and her team have compiled what is probably the most comprehensive - and is certainly the most authoritative - guide available to the principles and practice of internal communication.

Author : E. SCHOLES
Publisher : Unknown
Page : 128 pages
File Size : 43,5 Mb
Release : 1997
Category : Electronic
ISBN : OCLC:1031494345

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Handbook of internal communication by E. SCHOLES Pdf

Author : Eileen Scholes
Publisher : Gower Publishing Company, Limited
Page : 172 pages
File Size : 51,9 Mb
Release : 1999
Category : Business & Economics
ISBN : CORNELL:31924087519264

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Guide to Internal Communication Methods by Eileen Scholes Pdf

This guide offers help to the beleaguered manager or team leader. It is based on material originally compiled for the Gower Handbook of Internal Communication. Each chapter examines a particular group of communication techniques and uses practical examples to show their strengths and weaknesses.

Author : Sue Dewhurst,Liam FitzPatrick
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 47,5 Mb
Release : 2022-04-03
Category : Business & Economics
ISBN : 9781398604575

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Successful Employee Communications by Sue Dewhurst,Liam FitzPatrick Pdf

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

Author : Tamara Gillis
Publisher : John Wiley & Sons
Page : 500 pages
File Size : 52,6 Mb
Release : 2006-04-20
Category : Business & Economics
ISBN : 0787985538

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The IABC Handbook of Organizational Communication by Tamara Gillis Pdf

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

Author : Eileen Scholes
Publisher : Unknown
Page : 488 pages
File Size : 49,5 Mb
Release : 2006
Category : Communication in management
ISBN : 8179291790

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Handbook Of Internal Communication by Eileen Scholes Pdf

This handbook recognizes internal communication's emergence as a new management discipline. It is aimed both at the generalist manager who needs to come to terms with the theoretical aspects of communication, and the media specialist now seeking wider management skills and perspectives.

Author : Anonim
Publisher : Unknown
Page : 442 pages
File Size : 41,9 Mb
Release : 2011
Category : Communication in organizations
ISBN : 1283052539

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The IABC Handbook of Organizational Communication: Public relations by Anonim Pdf

"The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher.

Author : José Antonio Muñiz Velázquez,Cristina M. Pulido
Publisher : Routledge
Page : 569 pages
File Size : 45,5 Mb
Release : 2019-01-15
Category : Business & Economics
ISBN : 9781351801591

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The Routledge Handbook of Positive Communication by José Antonio Muñiz Velázquez,Cristina M. Pulido Pdf

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

Author : Ray Walsh
Publisher : XML Press
Page : 206 pages
File Size : 42,9 Mb
Release : 2019-12-20
Category : Business & Economics
ISBN : 9781937434670

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Localizing Employee Communications by Ray Walsh Pdf

Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index

Author : Owen Hargie,Dennis Tourish
Publisher : Psychology Press
Page : 388 pages
File Size : 42,6 Mb
Release : 2000
Category : Business & Economics
ISBN : 0415186420

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Handbook of Communication Audits for Organisations by Owen Hargie,Dennis Tourish Pdf

This book could serve as the module text in organisational communication for final year undergraduates/postgraduates. It is also a complete handbook for those whose task it is to carry out an audit.

Author : Rita Linjuan Men,Shannon A. Bowen
Publisher : Business Expert Press
Page : 229 pages
File Size : 41,8 Mb
Release : 2016-12-26
Category : Business & Economics
ISBN : 9781631576768

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Excellence in Internal Communication Management by Rita Linjuan Men,Shannon A. Bowen Pdf

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Author : Alison Theaker
Publisher : Routledge
Page : 377 pages
File Size : 53,8 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134369225

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The Public Relations Handbook by Alison Theaker Pdf

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.