Handbook Of Research On Applied Ai For International Business And Marketing Applications

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Handbook of Research on Applied AI for International Business and Marketing Applications

Christiansen, Bryan,Škrinjari?, Tihana
Handbook of Research on Applied AI for International Business and Marketing Applications Book PDF

Author : Christiansen, Bryan,Škrinjari?, Tihana
Publisher : IGI Global
Page : 702 pages
File Size : 46,9 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781799850786

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Handbook of Research on Applied AI for International Business and Marketing Applications by Christiansen, Bryan,Škrinjari?, Tihana Pdf

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Chkoniya, Valentina
Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry Book PDF

Author : Chkoniya, Valentina
Publisher : IGI Global
Page : 653 pages
File Size : 44,9 Mb
Release : 2021-06-25
Category : Computers
ISBN : 9781799869863

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Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry by Chkoniya, Valentina Pdf

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.

Handbook of Research on Emerging Theories, Models, and Applications of Financial Econometrics

Burcu Adıgüzel Mercangöz
Handbook of Research on Emerging Theories Models and Applications of Financial Econometrics Book PDF

Author : Burcu Adıgüzel Mercangöz
Publisher : Springer Nature
Page : 465 pages
File Size : 46,6 Mb
Release : 2021-02-17
Category : Business & Economics
ISBN : 9783030541088

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Handbook of Research on Emerging Theories, Models, and Applications of Financial Econometrics by Burcu Adıgüzel Mercangöz Pdf

This handbook presents emerging research exploring the theoretical and practical aspects of econometric techniques for the financial sector and their applications in economics. By doing so, it offers invaluable tools for predicting and weighing the risks of multiple investments by incorporating data analysis. Throughout the book the authors address a broad range of topics such as predictive analysis, monetary policy, economic growth, systemic risk and investment behavior. This book is a must-read for researchers, scholars and practitioners in the field of economics who are interested in a better understanding of current research on the application of econometric methods to financial sector data.

Applying AI-Based IoT Systems to Simulation-Based Information Retrieval

Madhulika, Bhatia,Surabhi, Bhatia,Tanwar, Poonam,Kaur, Kuljeet
Applying AI Based IoT Systems to Simulation Based Information Retrieval Book PDF

Author : Madhulika, Bhatia,Surabhi, Bhatia,Tanwar, Poonam,Kaur, Kuljeet
Publisher : IGI Global
Page : 249 pages
File Size : 47,7 Mb
Release : 2023-05-01
Category : Computers
ISBN : 9781668452561

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Applying AI-Based IoT Systems to Simulation-Based Information Retrieval by Madhulika, Bhatia,Surabhi, Bhatia,Tanwar, Poonam,Kaur, Kuljeet Pdf

Communication based on the internet of things (IoT) generates huge amounts of data from sensors over time, which opens a wide range of applications and areas for researchers. The application of analytics, machine learning, and deep learning techniques over such a large volume of data is a very challenging task. Therefore, it is essential to find patterns, retrieve novel insights, and predict future behavior using this large amount of sensory data. Artificial intelligence (AI) has an important role in facilitating analytics and learning in the IoT devices. Applying AI-Based IoT Systems to Simulation-Based Information Retrieval provides relevant frameworks and the latest empirical research findings in the area. It is ideal for professionals who wish to improve their understanding of the strategic role of trust at different levels of the information and knowledge society and trust at the levels of the global economy, networks and organizations, teams and work groups, information systems, and individuals as actors in the networked environments. Covering topics such as blockchain visualization, computer-aided drug discovery, and health monitoring, this premier reference source is an excellent resource for business leaders and executives, IT managers, security professionals, data scientists, students and faculty of higher education, librarians, hospital administrators, researchers, and academicians.

The Palgrave Handbook of Interactive Marketing

Cheng Lu Wang
The Palgrave Handbook of Interactive Marketing Book PDF

Author : Cheng Lu Wang
Publisher : Springer Nature
Page : 1070 pages
File Size : 52,6 Mb
Release : 2023-01-25
Category : Business & Economics
ISBN : 9783031149610

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The Palgrave Handbook of Interactive Marketing by Cheng Lu Wang Pdf

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Revolutionizing the AI-Digital Landscape

Alex Khang,Pushan Kumar Dutta,Sachin Gupta,Nishu Ayedee,Sandeep Chatterjee
Revolutionizing the AI Digital Landscape Book PDF

Author : Alex Khang,Pushan Kumar Dutta,Sachin Gupta,Nishu Ayedee,Sandeep Chatterjee
Publisher : CRC Press
Page : 367 pages
File Size : 55,5 Mb
Release : 2024-06-07
Category : Business & Economics
ISBN : 9781040038307

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Revolutionizing the AI-Digital Landscape by Alex Khang,Pushan Kumar Dutta,Sachin Gupta,Nishu Ayedee,Sandeep Chatterjee Pdf

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools.

Unmanned Aerial Vehicles and Multidisciplinary Applications Using AI Techniques

Thusnavis, Bella Mary I.,Sagayam, K. Martin,Elngar, Ahmed A.
Unmanned Aerial Vehicles and Multidisciplinary Applications Using AI Techniques Book PDF

Author : Thusnavis, Bella Mary I.,Sagayam, K. Martin,Elngar, Ahmed A.
Publisher : IGI Global
Page : 325 pages
File Size : 45,6 Mb
Release : 2022-05-27
Category : Computers
ISBN : 9781799887652

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Unmanned Aerial Vehicles and Multidisciplinary Applications Using AI Techniques by Thusnavis, Bella Mary I.,Sagayam, K. Martin,Elngar, Ahmed A. Pdf

Unmanned aerial vehicles (UAVs) and artificial intelligence (AI) are gaining the attention of academic and industrial researchers due to the freedoms that UAVs afford when operating and monitoring activities remotely. Applying machine learning and deep learning techniques can result in fast and reliable outputs and have helped in real-time monitoring, data collection and processing, and prediction. UAVs utilizing these techniques can become instrumental tools for computer/wireless networks, smart cities, military applications, agricultural sectors, and mining. Unmanned Aerial Vehicles and Multidisciplinary Applications Using AI Techniques is an essential reference source that covers pattern recognition, machine and deep learning-based methods, and other AI techniques and the impact they have when applied to different real-time applications of UAVs. It synthesizes the scope and importance of machine learning and deep learning models in enhancing UAV capabilities, solutions to problems, and numerous application areas. Covering topics such as vehicular surveillance systems, yield prediction, and human activity recognition, this premier reference source is a comprehensive resource for computer scientists; AI engineers; data scientists; agriculturalists; government officials; military leaders; business managers and leaders; students and faculty of higher education; academic libraries; academicians; and researchers in computer science, computer vision, pattern recognition, imaging, and engineering.

Prioritizing Skills Development for Student Employability

Christiansen, Bryan,Even, Angela M.
Prioritizing Skills Development for Student Employability Book PDF

Author : Christiansen, Bryan,Even, Angela M.
Publisher : IGI Global
Page : 359 pages
File Size : 43,7 Mb
Release : 2024-02-27
Category : Education
ISBN : 9798369335727

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Prioritizing Skills Development for Student Employability by Christiansen, Bryan,Even, Angela M. Pdf

In the throes of a global skills gap and relentless labor market disruptions, organizations grapple with the pressing challenge of aligning workforce skills with the demands of a hypercompetitive economy. Reports from influential entities like the World Economic Forum and McKinsey & Company underscore the urgency for strategic interventions to bridge this divide. Despite the pivotal role of higher education and corporate training, recent findings from the Society for Human Resource Management (SHRM) reveal a persistent struggle in finding candidates equipped with the requisite skills for a multitude of available jobs. The deficiencies span from foundational communication skills to complex problem-solving abilities, posing a formidable hurdle for organizations seeking qualified talent. Prioritizing Skills Development for Student Employability emerges as a solution to the skills misalignment conundrum by delving into the heart of the issue, dissecting the intricacies of global workforce dynamics, education-industry collaborations, and the evolving landscape of corporate training. By exploring topics such as learning analytics, educational artificial intelligence (AI), and effective leadership in the context of present-day human resource management, the book provides a comprehensive roadmap for both academic scholars and professionals to navigate the complex terrain of skills development.

Operational Research for Renewable Energy and Sustainable Environments

Thomas, Joshua,Weber, Gerhard Wilhelm,Aguilar, Roman Rodríguez,Munapo, Elias,Vasant, Pandian
Operational Research for Renewable Energy and Sustainable Environments Book PDF

Author : Thomas, Joshua,Weber, Gerhard Wilhelm,Aguilar, Roman Rodríguez,Munapo, Elias,Vasant, Pandian
Publisher : IGI Global
Page : 368 pages
File Size : 52,5 Mb
Release : 2024-02-08
Category : Technology & Engineering
ISBN : 9781668491324

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Operational Research for Renewable Energy and Sustainable Environments by Thomas, Joshua,Weber, Gerhard Wilhelm,Aguilar, Roman Rodríguez,Munapo, Elias,Vasant, Pandian Pdf

The application of contemporary and emerging operational research optimization methods in renewable energy is vital to creating and maintaining sustainable environments across the planet. More research is needed to understand how modern and innovative technological solutions can enhance accessible global energy. Operational Research for Renewable Energy and Sustainable Environments is a critical scholarly resource that examines the efficient use of modern electrical technology and renewable energy sources that have a positive impact on sustainable development. Highlighting topics such as cogeneration thermal modules, photovoltaic (PV) solar, and renewable energy systems (RES) application practices, this publication is geared towards academics, advocates, government officials, policymakers, humanized managers, practitioners, professionals, and students interested in the latest research on renewable energy and clean technology for sustainable rural development.

Integrating Blockchain Technology Into the Circular Economy

Khan, Syed Abdul Rehman
Integrating Blockchain Technology Into the Circular Economy Book PDF

Author : Khan, Syed Abdul Rehman
Publisher : IGI Global
Page : 307 pages
File Size : 44,9 Mb
Release : 2022-03-11
Category : Business & Economics
ISBN : 9781799876441

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Integrating Blockchain Technology Into the Circular Economy by Khan, Syed Abdul Rehman Pdf

In recent decades, the industrial revolution has increased economic growth despite its immersion in global environmental issues such as climate change. Researchers emphasize the adoption of circular economy practices in global supply chains and businesses for better socio-environmental sustainability without compromising economic growth. Integrating blockchain technology into business practices could promote the circular economy as well as global environmental sustainability. Integrating Blockchain Technology Into the Circular Economy discusses the technological advancements in circular economy practices, which provide better results for both economic growth and environmental sustainability. It provides relevant theoretical frameworks and the latest empirical research findings in the applications of blockchain technology. Covering topics such as big data analytics, financial market infrastructure, and sustainable performance, this book is an essential resource for managers, operations managers, executives, manufacturers, environmentalists, researchers, industry practitioners, students and educators of higher education, and academicians.

Developing Successful Global Strategies for Marketing Luxury Brands

Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Developing Successful Global Strategies for Marketing Luxury Brands Book PDF

Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publisher : IGI Global
Page : 351 pages
File Size : 43,7 Mb
Release : 2021-03-26
Category : Business & Economics
ISBN : 9781799858836

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Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia Pdf

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Stochastic Processes and Their Applications in Artificial Intelligence

Ananth, Christo,Anbazhagan, N.,Goh, Mark
Stochastic Processes and Their Applications in Artificial Intelligence Book PDF

Author : Ananth, Christo,Anbazhagan, N.,Goh, Mark
Publisher : IGI Global
Page : 238 pages
File Size : 42,8 Mb
Release : 2023-07-10
Category : Mathematics
ISBN : 9781668476819

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Stochastic Processes and Their Applications in Artificial Intelligence by Ananth, Christo,Anbazhagan, N.,Goh, Mark Pdf

Stochastic processes have a wide range of applications ranging from image processing, neuroscience, bioinformatics, financial management, and statistics. Mathematical, physical, and engineering systems use stochastic processes for modeling and reasoning phenomena. While comparing AI-stochastic systems with other counterpart systems, we are able to understand their significance, thereby applying new techniques to obtain new real-time results and solutions. Stochastic Processes and Their Applications in Artificial Intelligence opens doors for artificial intelligence experts to use stochastic processes as an effective tool in real-world problems in computational biology, speech recognition, natural language processing, and reinforcement learning. Covering key topics such as social media, big data, and artificial intelligence models, this reference work is ideal for mathematicians, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Applications of Synthetic High Dimensional Data

Sobczak-Michalowska, Marzena,Borah, Samarjeet,Polkowski, Zdzislaw,Mishra, Sambit Kumar
Applications of Synthetic High Dimensional Data Book PDF

Author : Sobczak-Michalowska, Marzena,Borah, Samarjeet,Polkowski, Zdzislaw,Mishra, Sambit Kumar
Publisher : IGI Global
Page : 315 pages
File Size : 42,9 Mb
Release : 2024-03-25
Category : Computers
ISBN : 9798369318874

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Applications of Synthetic High Dimensional Data by Sobczak-Michalowska, Marzena,Borah, Samarjeet,Polkowski, Zdzislaw,Mishra, Sambit Kumar Pdf

The need for tailored data for machine learning models is often unsatisfied, as it is considered too much of a risk in the real-world context. Synthetic data, an algorithmically birthed counterpart to operational data, is the linchpin for overcoming constraints associated with sensitive or regulated information. In high-dimensional data, where the dimensions of features and variables often surpass the number of available observations, the emergence of synthetic data heralds a transformation. Applications of Synthetic High Dimensional Data delves into the algorithms and applications underpinning the creation of synthetic data, which surpass the capabilities of authentic datasets in many cases. Beyond mere mimicry, synthetic data takes center stage in prioritizing the mathematical domain, becoming the crucible for training robust machine learning models. It serves not only as a simulation but also as a theoretical entity, permitting the consideration of unforeseen variables and facilitating fundamental problem-solving. This book navigates the multifaceted advantages of synthetic data, illuminating its role in protecting the privacy and confidentiality of authentic data. It also underscores the controlled generation of synthetic data as a mechanism to safeguard private information while maintaining a controlled resemblance to real-world datasets. This controlled generation ensures the preservation of privacy and facilitates learning across datasets, which is crucial when dealing with incomplete, scarce, or biased data. Ideal for researchers, professors, practitioners, faculty members, students, and online readers, this book transcends theoretical discourse.

AI and IoT for Proactive Disaster Management

Ouaissa, Mariyam,Ouaissa, Mariya,Boulouard, Zakaria,Iwendi, Celestine,Krichen, Moez
AI and IoT for Proactive Disaster Management Book PDF

Author : Ouaissa, Mariyam,Ouaissa, Mariya,Boulouard, Zakaria,Iwendi, Celestine,Krichen, Moez
Publisher : IGI Global
Page : 317 pages
File Size : 40,5 Mb
Release : 2024-05-06
Category : Computers
ISBN : 9798369338971

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AI and IoT for Proactive Disaster Management by Ouaissa, Mariyam,Ouaissa, Mariya,Boulouard, Zakaria,Iwendi, Celestine,Krichen, Moez Pdf

In our rapidly evolving digital landscape, the threat of natural disasters looms large, necessitating innovative solutions for effective disaster management. Integrating Artificial Intelligence (AI) and the Internet of Things (IoT) presents a transformative approach to addressing these challenges. However, despite the potential benefits, the field needs more comprehensive resources that explore the full extent of AI and IoT applications in disaster management. AI and IoT for Proactive Disaster Management fills that gap by examining how AI and IoT can revolutionize disaster preparedness, response, and recovery. It offers a deep dive into AI frameworks, IoT infrastructures, and the synergy of these technologies in predicting and managing natural disasters. Ideal for undergraduate and postgraduate students, academicians, research scholars, industry professionals, and technology enthusiasts, this book serves as a comprehensive guide to understanding the intersection of AI, IoT, and disaster management. By showcasing cutting-edge research and practical applications, this book equips readers with the knowledge and tools to harness AI and IoT for more efficient and effective disaster management strategies.

AI and Blockchain Optimization Techniques in Aerospace Engineering

Vignesh, U.,Ratnakumar, Rahul,Mahdi Al-Obaidi, Abdulkareem Sh.
AI and Blockchain Optimization Techniques in Aerospace Engineering Book PDF

Author : Vignesh, U.,Ratnakumar, Rahul,Mahdi Al-Obaidi, Abdulkareem Sh.
Publisher : IGI Global
Page : 272 pages
File Size : 50,6 Mb
Release : 2024-03-05
Category : Technology & Engineering
ISBN : 9798369314920

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AI and Blockchain Optimization Techniques in Aerospace Engineering by Vignesh, U.,Ratnakumar, Rahul,Mahdi Al-Obaidi, Abdulkareem Sh. Pdf

The amalgamation of artificial intelligence (AI), optimization techniques, and blockchain is revolutionizing how to conceptualize, design, and operate aerospace systems. While optimization techniques are pivotal in streamlining aerospace processes, security challenges have recently surfaced. AI and Blockchain Optimization Techniques in Aerospace Engineering delves into the transformative impact of technologies on various facets of the aerospace industry, offering a multidimensional solution to overcome security concerns and enhance the overall efficiency of aerospace systems The book explores how machine learning reshapes aerospace systems by automating complex tasks through self/reinforced learning methods. From air traffic data analysis to flight scheduling, geographical information, and navigation, machine learning has become an indispensable tool, offering valuable insights that enhance aerospace operations. Simultaneously, blockchain technology, with its inherent characteristics of decentralization and tamper-proof ledgers, ensures transparency, accountability, and security in transactions, providing an innovative approach to data integrity and system resilience. Designed for technology development professionals, academicians, data scientists, industrial experts, researchers, and students, the book offers a panoramic view of the latest innovations in the field.