Author : Peggy E. Chaudhry
Publisher : Edward Elgar Publishing
Page : 520 pages
File Size : 43,6 Mb
Release : 2017-07-28
Category : Electronic
ISBN : 9781785366451
Handbook of Research on Counterfeiting and Illicit Trade by Peggy E. Chaudhry Pdf
This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.