Handbook Of Research On Social Marketing And Its Influence On Animal Origin Food Product Consumption

Author : Bogueva, Diana,Marinova, Dora,Raphaely, Talia
Publisher : IGI Global
Page : 453 pages
File Size : 40,5 Mb
Release : 2018-03-02
Category : Business & Economics
ISBN : 9781522547587

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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by Bogueva, Diana,Marinova, Dora,Raphaely, Talia Pdf

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Author : Bogueva, Diana,Marinova, Dora,Raphaely, Talia,Schmidinger, Kurt
Publisher : IGI Global
Page : 395 pages
File Size : 47,9 Mb
Release : 2018-12-28
Category : Business & Economics
ISBN : 9781522573517

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Environmental, Health, and Business Opportunities in the New Meat Alternatives Market by Bogueva, Diana,Marinova, Dora,Raphaely, Talia,Schmidinger, Kurt Pdf

There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world’s food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture. Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Publisher : CRC Press
Page : 945 pages
File Size : 47,8 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000408027

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim Pdf

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Author : Dora Marinova,Diana Bogueva
Publisher : Springer Nature
Page : 246 pages
File Size : 48,5 Mb
Release : 2022-05-03
Category : Business & Economics
ISBN : 9789811677076

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Food in a Planetary Emergency by Dora Marinova,Diana Bogueva Pdf

This book Food in a Planetary Emergency is a timely overview of the current food systems and the required transformations to respond to the challenges of climate change, population pressures, biodiversity loss and use of natural resources, such as soils, water and phosphorus. This book takes a planetary health perspective which explores the links between natural systems and human wellbeing implying that there is need for united actions to achieve important environmental and population health co-benefits. This book outlines that the foundation of planetary health is sustainability. It addresses environment and climate change emergency as a global agenda, however, emphasises the urgency of the sustainability perspective which integrates a wide spectrum of issues that require integrated solutions to offer better prospects for humanity. This book drives this argument further through the global Sustainable Development Goals (SDGs) where food is not just SDG2 but transcends all 17 goals. This book tackles the problems of food production and consumption at a global, industry and individual level linking it to topics related to the natural environment, climate change, waste, marketing, new ways of producing food and providing alternative proteins, mitigating non-communicable diseases, flexitarianism and the role of Generation Z in the emerging dietary choices. This book benefits readers with understanding the importance and intricacy of their dietary choices at a point in time when our planet is facing an emergency triggered by long-term dependence on fossil fuels and artificial fertilisers but also by the ways we have provided food. However, this book also delivers the message that safeguarding and sustaining planetary health is possible.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1318 pages
File Size : 48,9 Mb
Release : 2020-09-17
Category : Technology & Engineering
ISBN : 9781799853558

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Research Anthology on Food Waste Reduction and Alternative Diets for Food and Nutrition Security by Management Association, Information Resources Pdf

The world population is expected to increase exponentially within the next decade, which means that the food demand will increase and so will waste production. The increasing demand for food as well as changes in consumption habits have led to the greater availability and variety of food with a longer shelf life. However, there is a need for effective food waste management and food preservation as wasted food leads to overutilization of water and fossil fuels and increasing greenhouse gas emissions from the degradation of food. The Research Anthology on Food Waste Reduction and Alternative Diets for Food and Nutrition Security explores methods for reducing waste and cutting food loss in order to help the environment and support local communities as well as solve issues including that of land space. It also provides vital research on the development of plant-based foods, meat-alternative diets, and nutritional outcomes. Highlighting a range of topics such as agricultural production, food supply chains, and sustainable diets, this publication is an ideal reference source for policymakers, sustainable developers, politicians, ecologists, environmentalists, corporate executives, farmers, and academicians seeking current research on food and nutrition security.

Author : Giovanna Bertella,Cristina Santini
Publisher : Elsevier
Page : 347 pages
File Size : 51,5 Mb
Release : 2023-11-15
Category : Technology & Engineering
ISBN : 9780323972444

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Plant-Based Food Consumption by Giovanna Bertella,Cristina Santini Pdf

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference. Provides a link between theoretical information and business practices Presents a comprehensive overview of the phenomenon of plant-based food consumption Contains valuable information upon which to formulate strategic business plans or to work on plant-based food consumption research plans and projects

Author : Stacey, Emily
Publisher : IGI Global
Page : 213 pages
File Size : 42,6 Mb
Release : 2021-01-08
Category : Political Science
ISBN : 9781799873457

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Global Politics, Political Participation, and the Rise of Nationalism: Emerging Research and Opportunities by Stacey, Emily Pdf

Nationalist movements remain a force in contemporary American politics, regardless of political party. Recently, social issues have moved to the forefront of American society, and civilian participation in activism is at an all time high. The nationalism that the world started to experience pre-2016, but much more intently post-2016, has impacted international alliances, global strategies, and threatened the fragile stability that had been established in the post-September 11th world. Major political events in more recent times, such as the American election, have brought social issues into stark focus along with placing a spotlight on politics and nationalism in general. Thus, there is an updated need for research on the most current advances and information on nationalism, social movements, and activism in modern times. Global Politics, Political Participation, and the Rise of Nationalism: Emerging Research and Opportunities discusses the ways in which nationalism and nationalist ideologies have permeated throughout America and the international community. This work considers the rise of neo-nationalism stemming from the Tea Party in the United States, Brexit and the era of the Tory Divorce from Europe, contemporary electoral politics that are helping in the spread of nationalist policies and leaders (providing a normalization of policies that are sometimes anti-democratic), the 2020 resurgence of Black Lives Matter after the deaths of George Floyd and Breonna Taylor, and the role of the coronavirus pandemic in helping to shape the world order to come. This book will be ideal for activists, politicians, lawyers, political science professors and researchers, international relations and comparative politics professors and students, practitioners, policymakers, researchers, academicians, and anyone interested in the current state of global politics, nationalism, and activism in political participation.

Author : Fatma Boukid,Cristina M. Rosell,Nicola Gasparre
Publisher : Elsevier
Page : 513 pages
File Size : 52,8 Mb
Release : 2024-06-01
Category : Technology & Engineering
ISBN : 9780443160189

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Handbook of Plant-Based Food and Drinks Design by Fatma Boukid,Cristina M. Rosell,Nicola Gasparre Pdf

Handbook of Plant-Based Food and Drinks Design discusses conventional and emerging technologies for plant-based ingredient improvement (yield, nutritional composition and functional properties) while considering food safety, sustainability, and social impact to explore current and potential markets through research and innovation. Divided in 7 sections, the book covers Plant sources for functional ingredients, Processing plant-based sources, Plant-based food design to replace/mimic animal food, Innovation in plant-based food, The promise of parity, Safety and regulations of plant-based foods, Social, environmental, and economic impact, and more. Written by a team of experts in the field, this book can be a good support for researchers and scientists working with plant-based food, drinks, and market trends. Brings a critical overview about the health-beneficial compounds of plant-based sources Offers guidelines on how to formulate plant-based food or a food alternative Discusses the transition towards more plant-based diets on nutrition, economy climate change, health, and sustainability

Author : Jeff French,Ross Gordon
Publisher : SAGE
Page : 655 pages
File Size : 52,6 Mb
Release : 2019-11-08
Category : Business & Economics
ISBN : 9781526471635

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Strategic Social Marketing by Jeff French,Ross Gordon Pdf

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours.

Author : Dilip Ghosh,Diana Bogueva,R. Smarta
Publisher : Academic Press
Page : 402 pages
File Size : 40,8 Mb
Release : 2023-04-12
Category : Business & Economics
ISBN : 9780323856164

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy by Dilip Ghosh,Diana Bogueva,R. Smarta Pdf

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway

Author : Chahal, Kavita Shakya,Solanki, Twinkle
Publisher : IGI Global
Page : 276 pages
File Size : 44,5 Mb
Release : 2022-06-10
Category : Science
ISBN : 9781799898535

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Green Chemistry for the Development of Eco-Friendly Products by Chahal, Kavita Shakya,Solanki, Twinkle Pdf

In today’s world, it has become necessary to shift towards a more eco-friendly and sustainable approach in the industrial field to reduce pollution and stop toxic chemicals from entering the environment. Green chemistry is an emerging concept that can be utilized to assist with these environmental issues. To ensure this concept is employed to its full potential, further study on the best practices and challenges of implementation are required. Green Chemistry for the Development of Eco-Friendly Products discusses the main objective of green chemistry and how it can redefine and modify manufacturing processes and products in order to decrease hazards to human health. The book also considers key concepts of green chemistry, such as the need to make better use of available resources for the development of a chemical process. Covering critical topics such as bioplastics, waste, and hydrogen law, this reference work is ideal for chemists, business owners, environmentalists, policymakers, academicians, scholars, researchers, practitioners, instructors, and students.

Author : Cristina Hanganu-Bresch
Publisher : Taylor & Francis
Page : 193 pages
File Size : 41,8 Mb
Release : 2023-03-02
Category : Science
ISBN : 9781000847758

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The Rhetorical Construction of Vegetarianism by Cristina Hanganu-Bresch Pdf

This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims. Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism. The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.

Author : Jason Hannan
Publisher : Sydney University Press
Page : 235 pages
File Size : 51,7 Mb
Release : 2020-10-01
Category : Nature
ISBN : 9781743327081

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Meatsplaining by Jason Hannan Pdf

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In this collection, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about its inhumane treatment of animals and its impact on the environment and public health? What narratives, myths and fantasies does it promote to sustain its image in the public imagination? ‘powerful, timely and essential’ – David Nibert, author of Animal Oppression and Human Violence: Domesecration, Capitalism, and Global Conflict ‘Meatsplaining equips us to identify the lies at the heart of animal agriculture. It’s an excellent and timely compilation on an exceedingly vexing problem.’ – Carol J. Adams, author of The Sexual Politics of Meat and Burger ‘Meatsplaining is the first book to give an apt name to the animal agriculture industry’s relentless campaign of disinformation and denialism ... Written in a clear, lively, and accessible style, Meatsplaining will surely educate the public about the horrors of animal agriculture.’ – Marc Bekoff, author of The Animals’ Agenda: Freedom, Compassion, and Coexistence in the Human Age ‘Cruelty thrives in secrecy, and the meat industry is highly skilled at concealing the routine abuse and misery that flourishes on modern farms. Meatsplaining cuts through the spin, and exposes the meat industry's massive PR machine. It explores how Big Meat uses language, obfuscation, and denial to misdirect the public's attention away from its commodification of sentient animals, environmental devastation, and the looming health crisis caused by eating animals. This book is a must-read for animal advocates, and anyone else who no longer wants to be lied to.’ – Camille Labchuk, Executive Director, Animal Justice ‘This book ... provides a necessary corrective to the fantasy world created by meat industry propaganda. As we grapple with a global zoonotic pandemic and biodiversity crisis, it is urgent for us to ... start thinking clearly about who and what is on our plates.’ – John Sorenson, Brock University

Author : Winston J. Craig
Publisher : CRC Press
Page : 332 pages
File Size : 41,6 Mb
Release : 2018-06-13
Category : Medical
ISBN : 9781351971799

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Vegetarian Nutrition and Wellness by Winston J. Craig Pdf

A large amount of research effort goes into assessing the health benefits of a plant-based diet, resulting from human desire to consume a more sustainable diet that is less destructive of the earth’s natural resources. In addition, a growing number of people are choosing the vegan or total vegetarian diet because of the potential to greatly reduce the risk of chronic diseases and mortality rates. Although this interest in plant-based eating is popular, there exist concerns on the safety of some vegetarian diets, especially a vegan diet. This book describes issues of the vegetarian diet and outlines ways to prevent nutrient deficiencies. Vegetarian Nutrition and Wellness focuses on synthesizing research around vegetarian diets and human health. A major section of the book deals with how a vegetarian diet protects population groups from the major chronic diseases, such as cardiovascular diseases, obesity, and various cancers. Based upon ecological and clinical studies, chapter authors explain the health-promoting properties of plant-based diets, and compare/contrast health outcomes obtained from consuming omnivorous diets with a vegetarian or vegan diet. Fruits and vegetables figure prominently in vegetarian diets and provide a substantial effect in disease reduction and health-promoting properties of a plant-based diet. Vegetarian Nutrition and Wellness is written for the academic community, registered dietitians, health professionals, and graduate students in nutrition and public health. Each chapter provides a comprehensive review of the scientific literature and includes a concise summary at the beginning of each chapter. The time is ripe for this book to update the scientific community with a collage of well-documented topics on vegetarian nutrition.

Author : Valentina Carfora,Mark Conner,Gianni Cicia
Publisher : Frontiers Media SA
Page : 220 pages
File Size : 45,6 Mb
Release : 2022-01-24
Category : Science
ISBN : 9782889716012

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Mind the Sustainable Food: New Insights in Food Psychology by Valentina Carfora,Mark Conner,Gianni Cicia Pdf