Headline Writing

Author : Sunil Saxena
Publisher : SAGE
Page : 218 pages
File Size : 43,7 Mb
Release : 2006-02-13
Category : Language Arts & Disciplines
ISBN : 0761934219

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Headline Writing by Sunil Saxena Pdf

The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.

Author : Andrew Kaplan
Publisher : Scholastic Inc.
Page : 52 pages
File Size : 47,8 Mb
Release : 2001-10
Category : Creative writing (Elementary education)
ISBN : 0439222605

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80 Sensational Headline Writing Prompts by Andrew Kaplan Pdf

Encourage your students' enthusiasm for creative writing! Using the dozens of funny, kid-pleasing "headline-style" prompts found in this book, students of all learning styles will be motivated to join in the classroom writing process. Kids will have a ball putting their imaginations in gear to create their own fresh and fabulous stories. You'll enjoy the ease of the fully reproducible format. For use with Grades 3-6.

Author : Paul LaRocque
Publisher : Marion Street Press, Inc.
Page : 102 pages
File Size : 51,6 Mb
Release : 2003
Category : Language Arts & Disciplines
ISBN : 0972993703

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Heads You Win by Paul LaRocque Pdf

A step-by-step guide to writing better headlines and captions.

Author : Robert Boduch
Publisher : Unknown
Page : 260 pages
File Size : 42,7 Mb
Release : 2010-02
Category : Business & Economics
ISBN : 0981180728

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Great Headlines Instantly 2.1: How to Write Attention-Grabbing Headlines That Pull in More Prospects... More Customers... and More Profits - Now by Robert Boduch Pdf

Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.

Author : Richard D. Williamson
Publisher : Unknown
Page : 396 pages
File Size : 41,7 Mb
Release : 1988
Category : Journalism, Military
ISBN : UIUC:30112105163817

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Journalist 2 by Richard D. Williamson Pdf

Author : Victor O. Schwab
Publisher : Ravenio Books
Page : 252 pages
File Size : 47,9 Mb
Release : 2015-10-28
Category : Business & Economics
ISBN : 8210379456XXX

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How to Write a Good Advertisement by Victor O. Schwab Pdf

This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

Author : Thomas Frederick Barnhart
Publisher : Unknown
Page : 332 pages
File Size : 45,9 Mb
Release : 1949
Category : Journalism
ISBN : UCSC:32106001696902

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Weekly Newspaper Writing and Editing by Thomas Frederick Barnhart Pdf

Author : Hemant R Joshi
Publisher : Notion Press
Page : 281 pages
File Size : 40,5 Mb
Release : 2019-10-30
Category : Fiction
ISBN : 9781646508617

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The Advisory Board by Hemant R Joshi Pdf

Shekhar Tripathi’s car gets slammed by an SUV while it is parked in front of his apartment building, leaving the car inoperative. He is already in grief, not having recovered from his wife’s death three months ago. At the same time, his business, Westland Tourism, is dwindling rapidly. He feels lonely. How could someone take all the important things away from him at once? The next morning, he is forced to take a taxi for the first time in five years. The driver tells him a horrific story, which convinces Shekhar that not all of his life is done. After this journey, Shekhar is convinced to take another taxi ride. Accompanied by taxi drivers, Shekhar begins his quest for survival.

Author : Colin MacFarlane
Publisher : Routledge
Page : 194 pages
File Size : 50,7 Mb
Release : 2012
Category : Education
ISBN : 9780415695114

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Hit the Headlines by Colin MacFarlane Pdf

Exercises, games and scenarios to encourage 9-15 year olds to seek out further knowledge in areas such as news, journalism, social issues, IT, data assessment, and 'intelligent observation'. Includes suggestions on assisting with editing, creating class or school newspapers or news websites and the employment of journalistic techniques to enhance study topics.

Author : Ingrid Mårdh
Publisher : Unknown
Page : 216 pages
File Size : 45,5 Mb
Release : 1980
Category : English language
ISBN : UCAL:B3499747

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Headlinese by Ingrid Mårdh Pdf

Author : Earl R. Hutchison
Publisher : Addison-Wesley Longman Limited
Page : 474 pages
File Size : 41,6 Mb
Release : 1986
Category : Language Arts & Disciplines
ISBN : 0582290333

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Writing for Mass Communication by Earl R. Hutchison Pdf

Author : Bill G. Ward,William G. Ward
Publisher : Unknown
Page : 120 pages
File Size : 40,6 Mb
Release : 1972
Category : Journalism
ISBN : MINN:31951000566532F

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Writing in Journalism by Bill G. Ward,William G. Ward Pdf

Author : James Glen Stovall
Publisher : Allyn & Bacon
Page : 462 pages
File Size : 53,9 Mb
Release : 2002
Category : Biography & Autobiography
ISBN : IND:30000092843840

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Writing for the Mass Media by James Glen Stovall Pdf

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

Author : Robin Lane Fox
Publisher : Basic Books (AZ)
Page : 386 pages
File Size : 55,6 Mb
Release : 2010-11-09
Category : Gardening
ISBN : 9780465021963

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Thoughtful Gardening by Robin Lane Fox Pdf

With wit and wisdom, an Oxford historian and Financial Times gardening columnist recounts his deep passion and appreciation for gardening.

Author : David Garfinkel
Publisher : Morgan James Publishing
Page : 148 pages
File Size : 45,9 Mb
Release : 2018-10-02
Category : Business & Economics
ISBN : 9781600370229

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Advertising Headlines That Make You Rich by David Garfinkel Pdf

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series