High Visibility Third Edition

Author : Irving Rein,Philip Kotler,Michael Hamlin,Martin Stoller
Publisher : McGraw Hill Professional
Page : 383 pages
File Size : 44,9 Mb
Release : 2006-01-06
Category : Business & Economics
ISBN : 9780071483131

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High Visibility, Third Edition by Irving Rein,Philip Kotler,Michael Hamlin,Martin Stoller Pdf

The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

Author : Irving J. Rein,Philip Kotler,Martin R. Stoller
Publisher : Dodd Mead
Page : 392 pages
File Size : 42,5 Mb
Release : 1987
Category : Business & Economics
ISBN : UOM:39015011628594

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High Visibility by Irving J. Rein,Philip Kotler,Martin R. Stoller Pdf

A fascinating look at how executives, politicians, entertainers, athletes and other professionals creat, market, and achieve successful images. Illustrated.

Author : Marcia Yudkin
Publisher : Red Wheel/Weiser
Page : 288 pages
File Size : 43,8 Mb
Release : 2008-10-01
Category : Business & Economics
ISBN : 9781601639066

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6 Steps to Free Publicity, Third Edition by Marcia Yudkin Pdf

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Author : Nam-Trung Nguyen,Steven T. Wereley,Seyed Ali Mousavi Shaegh
Publisher : Artech House
Page : 576 pages
File Size : 44,6 Mb
Release : 2019-01-31
Category : Technology & Engineering
ISBN : 9781630813659

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Fundamentals and Applications of Microfluidics, Third Edition by Nam-Trung Nguyen,Steven T. Wereley,Seyed Ali Mousavi Shaegh Pdf

Now in its Third Edition, the Artech House bestseller, Fundamentals and Applications of Microfluidics, provides engineers and students with the most complete and current coverage of this cutting-edge field. This revised and expanded edition provides updated discussions throughout and features critical new material on microfluidic power sources, sensors, cell separation, organ-on-chip and drug delivery systems, 3D culture devices, droplet-based chemical synthesis, paper-based microfluidics for point-of-care, ion concentration polarization, micro-optofluidics and micro-magnetofluidics. The book shows how to take advantage of the performance benefits of microfluidics and serves as an instant reference for state-of-the-art microfluidics technology and applications. Readers find discussions on a wide range of applications, including fluid control devices, gas and fluid measurement devices, medical testing equipment, and implantable drug pumps. Professionals get practical guidance in choosing the best fabrication and enabling technology for a specific microfluidic application, and learn how to design a microfluidic device. Moreover, engineers get simple calculations, ready-to-use data tables, and rules of thumb that help them make design decisions and determine device characteristics quickly.

Author : Irving Rein
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2000
Category : Electronic
ISBN : OCLC:958560889

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High Visibility by Irving Rein Pdf

Author : Irving J. Rein,Philip Kotler,Martin R. Stoller
Publisher : McGraw-Hill Companies
Page : 376 pages
File Size : 52,5 Mb
Release : 1997
Category : Advertising
ISBN : UCSC:32106014868845

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High Visibility by Irving J. Rein,Philip Kotler,Martin R. Stoller Pdf

High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.

Author : Anonim
Publisher : Red Cross Red Crescent
Page : 609 pages
File Size : 52,9 Mb
Release : 2024-06-27
Category : Electronic
ISBN : 9789291391530

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Emergency Items Catalogue, 3rd edition, Volume 1 by Anonim Pdf

Author : William A. Thue
Publisher : CRC Press
Page : 463 pages
File Size : 49,9 Mb
Release : 2011-12-13
Category : Technology & Engineering
ISBN : 9781439856437

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Electrical Power Cable Engineering, Third Edition by William A. Thue Pdf

Fully updated, Electrical Power Cable Engineering, Third Edition again concentrates on the remarkably complex design, application, and preparation methods required to terminate and splice cables. This latest addition to the CRC Press Power Engineering series covers cutting-edge methods for design, manufacture, installation, operation, and maintenance of reliable power cable systems. It is based largely on feedback from experienced university lecturers who have taught courses on these very concepts. The book emphasizes methods to optimize vital design and installation of power cables used in the interrelated fields of electrical, mechanical, and, to some extent, civil engineering. An in-depth exploration of power cable characteristics and applications, it illustrates the many factors that can hinder real-world cable performance. Content focuses on low and medium voltages, considering that these are used for the majority of cables in service globally. This edition also details techniques for testing shielded power cable systems in the field, demonstrating how conductor material size and design depend on ampacity, voltage regulation, and other factors. Covering everything from manufacturing to testing, this resource will benefit: Cable engineers and technicians (working for investor-owned utilities, rural electric cooperatives, and industrial manufacturers) who need to improve their oversight and understanding of power cables Universities that offer electrical power courses Professionals who must master new power cable terminology, engineering characteristics, and background information that will aid them in their decision making responsibilities The author is a life fellow of the IEEE and one of the original developers of industry standards for cables and accessories. To simplify field fundamentals and techniques for less experienced readers, his book contains new, updated, and expanded chapters and an extensive glossary, in addition to useful references, tables, equations, and photographs. More experienced engineers will appreciate the book’s invaluable updates on the emerging materials, products, and concepts driving their dynamic field.

Author : John Care,Aron Bohlig
Publisher : Artech House
Page : 407 pages
File Size : 52,5 Mb
Release : 2014-07-01
Category : Business & Economics
ISBN : 9781608077441

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Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition by John Care,Aron Bohlig Pdf

Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.

Author : D. W MOELLER,D. W Moeller
Publisher : Harvard University Press
Page : 625 pages
File Size : 55,6 Mb
Release : 2009-06-30
Category : Science
ISBN : 9780674041189

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Environmental Health, Third Edition by D. W MOELLER,D. W Moeller Pdf

"Environmental Health" has established itself as the most succinct and comprehensive textbook on the subject. This extensively revised and rewritten third edition continues this tradition by incorporating new developments and by adding timely coverage of topics such as environmental economics and terrorism. As in previous volumes, the new edition presents balanced assessments of environmental problems, examining their local and global implications, their short- and long-range impacts, and their importance in both developed and less developed countries of the world. The "Third Edition" also addresses emerging issues such as environmental justice, deforestation, the protection of endangered species, multiple chemical sensitivity, and the application of the threshold concept in evaluating the effects of toxic and radioactive materials. Whether discussing acid rain, ozone depletion, global warming, or more traditional subjects such as the management and control of air, water, and food, Dade Moeller emphasizes the need for a systems approach. As with previous volumes, "Environmental Health, Third Edition," offers a depth of understanding that is without peer. While it covers technical details, it is also a book that anyone with an interest in the environment can pick up and browse at random.

Author : John Rousmaniere
Publisher : Simon and Schuster
Page : 422 pages
File Size : 45,8 Mb
Release : 1999-10
Category : Reference
ISBN : 9780684854205

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The Annapolis Book of Seamanship: Third Edition by John Rousmaniere Pdf

Offers information based on the sailing program of the U.S. Naval Academy, giving detailed instructions for all levels of experience on developing and maintaining effective sailing skills.

Author : Laura Mazur,Louella Miles
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 54,5 Mb
Release : 2009-08-11
Category : Business & Economics
ISBN : 9780470687505

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Conversations with Marketing Masters by Laura Mazur,Louella Miles Pdf

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Author : Gary L. Richardson,Brad M. Jackson
Publisher : CRC Press
Page : 610 pages
File Size : 46,9 Mb
Release : 2018-07-27
Category : Business & Economics
ISBN : 9780429874758

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Project Management Theory and Practice, Third Edition by Gary L. Richardson,Brad M. Jackson Pdf

Project Management: Theory and Practice, Third Edition gives students a broad and real flavor of project management. Bringing project management to life, it avoids being too sterilely academic and too narrowly focused on a particular industry view. It takes a model-based approach towards project management commonly used in all industries. The textbook aligns with the latest version of the Project Management Institute’s Project Management Body of Knowledge (PMBOK®) Guide, which is considered to be the de facto standard for project management. However, it avoids that standard’s verbiage and presents students with readable and understandable explanations. Core chapters align with the Project Management Institute’s model as well as explain how this model fits real-world projects. The textbook can be used as companion to the standard technical model and help those studying for various project management certifications. The textbook takes an in-depth look at the following areas important to the standard model: Work Breakdown Structures (WBS) Earned Value Management (EVM) Enterprise project management Portfolio management (PPM) Professional responsibility and ethics Agile life cycle The text begins with a background section (Chapters 1–9) containing material outside of the standard model structure but necessary to prepare students for the 10 standard model knowledge areas covered in the chapters that follow. The text is rounded out by eight concluding chapters that explain advanced planning approaches models and projects’ external environments. Recognizing that project management is an evolving field, the textbook includes section written by industry experts who share their insight and expertise on cutting-edge topics. It prepares students for upcoming trends and changes in project management while providing an overview of the project management environment today. In addition to guiding students through current models and standards, Project Management: Theory and Practice, Third Edition prepares students for the future by stimulating their thinking beyond the accepted pragmatic view.

Author : Marcia Yudkin
Publisher : ReadHowYouWant.com
Page : 490 pages
File Size : 41,7 Mb
Release : 2008
Category : Industrial management
ISBN : 9781442976375

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6 Steps to Free Publicity (Easyread Comfort Edition) by Marcia Yudkin Pdf

"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

Author : Roberta Chinsky Matuson
Publisher : Nicholas Brealey
Page : 384 pages
File Size : 55,9 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9781399816670

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Suddenly In Charge 3rd Edition by Roberta Chinsky Matuson Pdf

"A lifesaving guide for any new manager!" Marshall Goldsmith As companies reorganize and reengineer, people are finding themselves tossed into management every day with little to no training or preparation. The key to success is managing effectively both up and down the line of the organization. Literally two books in one, Suddenly in Charge provides all of the tools necessary to be successful. Read it in one direction and you'll find all the advice and resources you need to manage down, establish credibility with your team, and lead in a way that builds rapport and garners respect. Flip the book over and you'll find success strategies for managing up, interacting successfully with your bosses and developing strong relationships. This third edition is fully revised and updated for the post-Covid world of work, with new chapters on difficult conversations, how to ask for a raise and actually get it, and weaving in advice and stories to guide readers who are working in a hybrid or remote environments. The new edition of Suddenly in Charge is the playbook for every new leader - both at home and in the office.