Hijack

Author : BusinessNews Publishing,
Publisher : Primento
Page : 27 pages
File Size : 49,9 Mb
Release : 2013-02-15
Category : Business & Economics
ISBN : 9782806239884

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Summary: Brand Hijack by BusinessNews Publishing, Pdf

The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing" This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.

Author : Richard Clutterbuck
Publisher : Springer
Page : 244 pages
File Size : 51,5 Mb
Release : 1987-07-24
Category : Social Science
ISBN : 9781349187546

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Kidnap, Hijack and Extortion: The Response by Richard Clutterbuck Pdf

Author : Cachecope Bell
Publisher : Lulu.com
Page : 107 pages
File Size : 54,6 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 9781471782510

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HIJACK THE REST OF THE BRAIN by Cachecope Bell Pdf

Author : Anthony Bryant
Publisher : Unknown
Page : 468 pages
File Size : 47,8 Mb
Release : 1984
Category : Transportation
ISBN : 0917639006

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Hijack by Anthony Bryant Pdf

This is the story of a hijacking. History records it began just after midnight March 6th, 1969 when I forced National Airlines Flight 97 to Cuba. But the true hijacking really began many years before when I was a child working with my dad cleaning up bars in San Bernardino, California. It began the first time my father blocked a door and tried to wash off the word "nigger" without me seeing it. It began with the sexual assault on a young boy in San Francisco. And it continued with a needle in my arm and a gun in my hand. I lost my dreams, my hopes and my future on a journey that took me from the back alleys of West Coast America to the cellblocks of San Quentin, Folsom, Soledad and slave camps in Cuba. In the end I realized it was I who had been hijacked, deceived by those I most admired: Karl Marx, Angela Davis, Jesse Jackson, Fidel Castro, Gus Hall, Jane Fonda, Che Guevara and a whole planeload of others. - Prologue.

Author : Dave Hirschman
Publisher : HarperCollins
Page : 336 pages
File Size : 55,8 Mb
Release : 2018-04-10
Category : True Crime
ISBN : 9780062850386

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Hijacked by Dave Hirschman Pdf

The unbelievable true story of three pilots flying a routine Federal Express flight who must call on their inner courage, strength, and ability to stop a bitter, suicidal hijacker from killing them, and thousands of people below. David Sanders, Jim Tucker, and Andy Peterson had taken off on a regular “out-and-back,” delivering and picking up packages for FedEx’s next-day service. They had one jumpseat passenger, an off-duty colleague who they assumed was simply taking advantage of the FedEx perk allowing virtually all employees to ride the company jets for free. The shock came twenty minutes later. Before the plane had reached its normal cruising altitude, the lone passenger attacked the pilots with hammers and a spear gun. He’d had his diabolical plan in the works for months: by crashing the plane into the Federal Express Memphis hub, he’d ruin the company, which he felt had treated him unfairly. With superhuman strength fueled by sheer fury, the attacker struck the pilots again and again. What he didn’t count on was the skill and intelligence of the pilots. While Sanders and Peterson tried to stop the relentless battering, copilot Tucker swung the aircraft into dangerous flight maneuvers in an attempt to literally knock the man off his feet. In Hijacked, Dave Hirschman vividly re-creates this hair-raising battle of wills, giving each pilot’s point of view and drawing on his own experiences as a pilot to take us inside that fateful day.

Author : United States. Congress. House. Foreign Affairs
Publisher : Unknown
Page : 208 pages
File Size : 46,5 Mb
Release : 1970
Category : Electronic
ISBN : STANFORD:36105045301566

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Aircraft Hijacking by United States. Congress. House. Foreign Affairs Pdf

Author : United States. Congress. House. Committee on Foreign Affairs
Publisher : Unknown
Page : 216 pages
File Size : 49,6 Mb
Release : 1970
Category : Crimes aboard aircraft
ISBN : LOC:00000551545

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Aircraft Hijacking by United States. Congress. House. Committee on Foreign Affairs Pdf

Author : Chris Bradford
Publisher : Penguin
Page : 272 pages
File Size : 55,8 Mb
Release : 2017-05-09
Category : Juvenile Fiction
ISBN : 9781524737023

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Bodyguard: Hijack (Book 3) by Chris Bradford Pdf

A new action-packed adventure series for young fans of Alex Rider and Jason Bourne--with the first four books publishing simultaneously. Binge read for summer! Martial arts expert Connor Reeves isn't your typical bodyguard--in fact, he looks like a regular kid. He blends in with the crowd. That's why he's so good at his job. For his new assignment Connor's been posted to a luxury yacht. His mission: to protect the twin daughters of an Australian media-mogul. It's a watertight operation, more a vacation than a dangerous duty--until the unthinkable happens. Far out at sea, heavily-armed pirates hired by enemies of the twins' father launch a high-powered attack against the yacht in an act fueled by greed and a desire for vengeance. It's up to Connor to push back the pirates and stop them from reaping destruction. Combining pulse-pounding action, diabolical enemies, and an insider's knowledge of the tricks of the trade, the BODYGUARD series is the perfect target for fans of Alex Rider, James Bond, 24, and Jason Bourne. Praise for BODYGUARD “Breathtaking action . . . as real as it gets.”—Eoin Colfer, author of the bestselling Artemis Fowl series "The training sequences are detailed and realistic, and Connor is relatable and likable. Featuring intense action sequences and strong friendships, this series starter will appeal to reluctant readers and fans of the 'Alex Rider' books."—School Library Journal on Recruit

Author : Michael Williams
Publisher : Unknown
Page : 276 pages
File Size : 54,5 Mb
Release : 1999-10-28
Category : Fiction
ISBN : STANFORD:36105073256344

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Hijack City by Michael Williams Pdf

When a gang of hijackers begins terrorizing Cape Town, Jake Mulligan is called in to head up a special unit to track down the perpetrators. But the odds are stacekd against him as he battles corruption, vigilantism, and a media frenzy.

Author : Clarence Washington Sr.
Publisher : LifeRich Publishing
Page : 222 pages
File Size : 55,5 Mb
Release : 2021-06-24
Category : Social Science
ISBN : 9781489736031

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Hijacked! by Clarence Washington Sr. Pdf

In this four volume series, Hijacked!: How Dr. King's Dream Became a Nightmare, author Clarence Washington Sr. dissects Dr. Martin Luther King's dream and explores how our failure to adhere to its principles has allowed the dream to be hijacked and turned to a nightmare—and it’s time to wake up. In the first volume of the Hijacked! collection, The Dream, the author clarifies the principles for social justice and freedom for all Americans that Dr. King delineated in his monumental speech. God gave Dr. Martin Luther King a road map for America to follow in his "I Have a Dream" speech and his numerous other orations and writings. In order to apply the principles of the dream effectively and make it a reality, one must understand: the goals and methods of the dream; the methods employed in the hijack of the dream; the devastating nightmarish consequences produced by the hijack; and the revival, government reformation strategy, and reformation of other institutions that must be executed to accomplish the recovery from the nightmarish times in which we are living. For the full dissection of Dr. King's dream and how our failure to adhere to its principles has led to a nightmare, explore the other volumes in Hijacked!: How Dr. King's Dream Became a Nightmare. Other volumes in this series focus on the hijack itself, the nightmare, and how we can recover.

Author : Hassan Shadily
Publisher : Unknown
Page : 176 pages
File Size : 53,7 Mb
Release : 1992
Category : Authors and publishers
ISBN : UOM:39015024748645

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A Dictionary Hijack by Hassan Shadily Pdf

Correspondence of Hassan Shadily relating to the publication of the 3rd edition of An Indonesian-English dictionary, originally co-authored by John M. Echols and Hassan Shadily.

Author : Marcia Amidon Lusted
Publisher : ABDO Publishing Company
Page : 114 pages
File Size : 45,9 Mb
Release : 2012-01-01
Category : Juvenile Nonfiction
ISBN : 9781614786276

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The D. B. Cooper Hijacking by Marcia Amidon Lusted Pdf

Put on your detective hat and uncover the facts and myths about the D. B. Cooper hijacking. Topics discussed include the details behind the Flight 305 hijacking, the history of the airline industry and hijackings, air safety and security measures at the time, the hunt for Cooper, confessions from people claiming to be Cooper, and theories about what happened to Cooper and who he was. Features include a Tools and Clues section that highlights research tools, technology, and investigative methods, a timeline, a glossary, selected bibliography, further readings, places to visit, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.

Author : United States. Department of Transportation. Library Services Division
Publisher : Unknown
Page : 68 pages
File Size : 43,6 Mb
Release : 1971
Category : Hijacking of aircraft
ISBN : UOM:39015021088763

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Hijacking by United States. Department of Transportation. Library Services Division Pdf

Author : Brendan I. Koerner
Publisher : Crown
Page : 338 pages
File Size : 41,7 Mb
Release : 2014-06-17
Category : True Crime
ISBN : 9780307886118

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The Skies Belong to Us by Brendan I. Koerner Pdf

The true stroy of the longest-distance hijacking in American history. In an America torn apart by the Vietnam War and the demise of '60s idealism, airplane hijackings were astonishingly routine. Over a five-year period starting in 1968, the desperate and disillusioned seized commercial jets nearly once a week, using guns, bombs, and jars of acid. Some hijackers wished to escape to foreign lands; others aimed to swap hostages for sacks of cash. Their criminal exploits mesmerized the country, never more so than when shattered Army veteran Roger Holder and mischievous party girl Cathy Kerkow managred to comandeer Western Airlines Flight 701 and flee across an ocean with a half-million dollars in ransom—a heist that remains the longest-distance hijacking in American history. More than just an enthralling story about a spectacular crime and its bittersweet, decades-long aftermath, The Skies Belong to Us is also a psychological portrait of America at its most turbulent and a testament to the madness that can grip a nation when politics fail.

Author : Julian Ford,Jon Wortmann
Publisher : Sourcebooks, Inc.
Page : 240 pages
File Size : 55,7 Mb
Release : 2013-01-01
Category : Self-Help
ISBN : 9781402273292

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Hijacked by Your Brain by Julian Ford,Jon Wortmann Pdf

What do you do when stress takes over your life, and nothing you do to feel better seems to work? When you... •Melt down over the smallest things •Get angry at the people you love •Choke under pressure •Feel tense and worried all the time •Procrastinate or give up in the face of a crucial deadline •Use food, alcohol, gambling, or other addictions to cope •Dwell on the past when you just want to move on Hijacked by Your Brain is the first book to explain how stress changes your brain and what you can do about it. Stress is not the enemy. In order to reduce stress, you have to understand why your brain causes you to feel stress and how you can take advantage of it to handle the high-stress people and situations in your life. This groundbreaking book reveals the step missing in most stress reduction guides. We can't stop stress, but we can control the effect stress has on us. Hijacked by Your Brain is the user's manual for your brain that shows you how to free yourself when stress takes over.