History And Future Of Mass Media

Author : David Demers
Publisher : Hampton Press (NJ)
Page : 388 pages
File Size : 54,6 Mb
Release : 2007
Category : Language Arts & Disciplines
ISBN : STANFORD:36105124005120

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History and Future of Mass Media by David Demers Pdf

This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.

Author : Michael A. Noll
Publisher : Rowman & Littlefield Publishers
Page : 213 pages
File Size : 41,7 Mb
Release : 2006-12-19
Category : Language Arts & Disciplines
ISBN : 9780742579286

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The Evolution of Media by Michael A. Noll Pdf

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Author : Won Ho Chang
Publisher : Wiley-Blackwell
Page : 328 pages
File Size : 52,7 Mb
Release : 1989
Category : Social Science
ISBN : UOM:39015015462131

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Mass Media in China by Won Ho Chang Pdf

Author : Erwin K. Thomas,Brown H. Carpenter
Publisher : Bloomsbury Publishing USA
Page : 211 pages
File Size : 46,8 Mb
Release : 2001-08-30
Category : Language Arts & Disciplines
ISBN : 9780313075919

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Mass Media in 2025 by Erwin K. Thomas,Brown H. Carpenter Pdf

The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.

Author : Margaret A. Blanchard
Publisher : Routledge
Page : 2118 pages
File Size : 53,8 Mb
Release : 2013-12-19
Category : History
ISBN : 9781135917494

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History of the Mass Media in the United States by Margaret A. Blanchard Pdf

The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.

Author : W. Russell Neuman
Publisher : Cambridge University Press
Page : 224 pages
File Size : 52,6 Mb
Release : 1991-11-29
Category : Performing Arts
ISBN : 0521424046

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The Future of the Mass Audience by W. Russell Neuman Pdf

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.

Author : Thomas Dickson
Publisher : Routledge
Page : 296 pages
File Size : 40,9 Mb
Release : 1999-08-01
Category : Language Arts & Disciplines
ISBN : 9781135674328

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Mass Media Education in Transition by Thomas Dickson Pdf

Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at all. The continued consideration of and reaction to these issues will have a significant effect on media-related education and its associated practices. In Mass Media Education in Transition, Thomas Dickson gives careful consideration to the state of media education and its future directions. He provides a history of mass media-related education as well as an overview of the major issues affecting media education at the end of the 20th century. He incorporates the visions of media education leaders as to the possible directions the field may take in the next century and includes in his discussion information that has been previously unknown or not readily available to media educators. This volume provides a broad view of the major issues affecting all aspects of media education: print and broadcast journalism, advertising, public relations, and media studies. It also offers detailed insights as to the possibilities that lie ahead as the field continues to develop--a new professionalism, or a return to a prior vision of media-related education, or possibly something quite different.

Author : Won H. Chang
Publisher : Unknown
Page : 320 pages
File Size : 42,8 Mb
Release : 1989-01-01
Category : Electronic
ISBN : 060800149X

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Mass Media in China by Won H. Chang Pdf

Author : Peter Baofu
Publisher : Cambridge Scholars Publishing
Page : 355 pages
File Size : 55,7 Mb
Release : 2009-01-14
Category : History
ISBN : 9781443804318

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The Future of Post-Human Mass Media by Peter Baofu Pdf

Why should mass media be informational and accurate as much as its proponents would claim—and, conversely, disinformational and propagandistic as much as its critics would argue? Contrary to the conventional wisdom held by many since the modern era of mass media, neither of the two opposing views is correct, to the extent that a total analysis of media influence has yet to be adequately explored and understood. Something fundamentally vital to the analysis of communication has been missing. This is not to say, however, that the literature on media studies hitherto existing in history has been much ado about nothing; on the contrary, indeed, much can be learned from different theoretical approaches in the field. But the important point to remember here is that this book aims to show an alternative (better) way to understand the nature of mass media (which goes beyond both the pros and cons in the literature on media influence, while learning from them all). If true, this seminal view will alter the way of how mass media are to be understood, with its enormous theoretical implications for going beyond the existing paradigms on the future of communication, in a small sense—and for predicting the future of open and closed societies, in a large sense.

Author : Ed Shane,Michael C. Keith
Publisher : Routledge
Page : 213 pages
File Size : 50,9 Mb
Release : 2015-04-29
Category : History
ISBN : 9781317473022

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Disconnected America: The Future of Mass Media in a Narcissistic Society by Ed Shane,Michael C. Keith Pdf

Ed Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a new electronic narcissicism, producing an inwardly-focused society.

Author : George R. Rodman
Publisher : McGraw-Hill Companies
Page : 593 pages
File Size : 41,5 Mb
Release : 2006
Category : Social Science
ISBN : 0072957115

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Mass Media in a Changing World by George R. Rodman Pdf

Les cédéroms comprennent des extraits d'émissions de télévision.

Author : David W. Park,Nick Jankowski,Nicholas W. Jankowski,Steve Jones
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 42,6 Mb
Release : 2011
Category : Digital media
ISBN : 1433114402

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The Long History of New Media by David W. Park,Nick Jankowski,Nicholas W. Jankowski,Steve Jones Pdf

This volume examines the role of history in the study of new media and of newness itself, discussing how the 'new' in new media must be understood to be historically constructed. Furthermore, the new is constructed with an eye on the future, or more correctly, an eye on what we think the future will be. Chapters by eminent scholars address the connection between historical consideration and new media. Some assess the historical descriptions of the development of new media; others hinge on the issue of newness as it relates to existing practices in media history. Remaining essays address the shifting patterns of storage at work in media inscription, as they relate to the practice of history, and to the past and contemporary cultural formations. Together they offer a ground-breaking assessment of the long history of new media, clearly recognizing that the new media of today will be the traditional media of tomorrow, and that an emphasis on the history of the future sheds light on what this newness can be said to represent.

Author : Ken Ward
Publisher : Bloomsbury Publishing
Page : 222 pages
File Size : 48,5 Mb
Release : 1989-02-17
Category : History
ISBN : 9781349197712

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Mass Communications and the Modern World by Ken Ward Pdf

This book aims to investigate the comparative development of the main forms of mass media (the press, film and broadcasting) in three societies - the United States, Great Britain and Germany - between 1890 and 1970. The main emphasis is on the political frameworks in which the media developed and the influence upon individual societies as well as on the international framework. This is the first work to provide access for students to much of the recent work on the history of the mass media.

Author : Donald G. Godfrey,Susan L. Brinson
Publisher : Unknown
Page : 0 pages
File Size : 49,8 Mb
Release : 2015
Category : Digital media
ISBN : 0415827566

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Routledge Reader on Electronic Media History by Donald G. Godfrey,Susan L. Brinson Pdf

Electronic media history is steadily assuming a central role in the study of mass communications, radio, television popular culture, journalism, and the new electronic media platforms. This collection of research essays from the major publications in the electronic media discipline illustrates the growth and development of electronic media research from its earliest appearance to current day. Representing a wide variety of topics and scholarship, the articles included here demonstrate landmark research in the field, and illustrate varied methodological approaches to historiography. Media archival collections have grown and represent an increasing acknowledgement of and opportunity within the broad ranges of electronic media history. The objects of media history are as broad as the term itself. Today's historians build on existing research just as today's electronic media engineers and scientists reference the historical patents and technology of the past. Appropriate and apt as a textbook for graduate and undergraduate courses in a wide variety of subjects and disciplines -- Broadcasting; Electronic Media History; Journalism; Mass Communication; Media Studies; Telecommunications; Media History, and others - this distinctive collection demonstrates how electronic media research has evolved and lays the groundwork for future study.

Author : Joanna Zylinska
Publisher : MIT Press
Page : 506 pages
File Size : 44,9 Mb
Release : 2022-03-22
Category : Social Science
ISBN : 9781913380137

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The Future of Media by Joanna Zylinska Pdf

An investigation of the future of various media industries and technologies that considers how media shape our future. How do we combat post-truth in the news? Are social media influencers the journalists of today? What is it like to live in a smart city? Does AI really change "everything"? The Future of Media investigates the future of media industries and technologies (journalism, TV, film, photography, radio, publishing, social media), while exploring how media shape our future—on a political, economic, cultural and individual level. Issues of diversity, media reform, labour, activism and art take the discussion into a wider social context. Through this, the book celebrates the importance and vitality of media in the modern world. The Future of Media is also an experiment in collaborative modes of thinking and working. Co-authored by theorists and practitioners from one of the world’s most established media departments, it offers a radical, creative and critical take on media industries—and on world affairs.