How Asia Advertises

Author : Katherine Toland Frith
Publisher : Wiley-Blackwell
Page : 342 pages
File Size : 52,8 Mb
Release : 1996
Category : Business & Economics
ISBN : UCSC:32106013074007

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Advertising in Asia by Katherine Toland Frith Pdf

The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.

Author : Asian Advertising Study Mission
Publisher : Unknown
Page : 108 pages
File Size : 40,7 Mb
Release : 1972
Category : Advertising
ISBN : 0959928901

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Report of the First Asian Advertising Study Mission Covering the Markets of Philippines, Japan, Hong Kong, Thailand, Singapore, Indonesia by Asian Advertising Study Mission Pdf

Author : Erdener Kaynak,Tsang-Sing Chan
Publisher : Routledge
Page : 131 pages
File Size : 46,7 Mb
Release : 2014-06-23
Category : Business & Economics
ISBN : 9781317948360

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Consumer Behavior in Asia by Erdener Kaynak,Tsang-Sing Chan Pdf

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Author : Jim Aitchison
Publisher : Unknown
Page : 440 pages
File Size : 51,5 Mb
Release : 2002-06-06
Category : Business & Economics
ISBN : UCSC:32106011221493

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How Asia Advertises by Jim Aitchison Pdf

As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results

Author : Ian Batey
Publisher : Unknown
Page : 436 pages
File Size : 50,8 Mb
Release : 2002
Category : Business & Economics
ISBN : UOM:39015043709008

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Asian Branding by Ian Batey Pdf

"Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian "

Author : Michael H. Anderson
Publisher : Fairleigh Dickinson Univ Press
Page : 364 pages
File Size : 47,7 Mb
Release : 1984
Category : Business & Economics
ISBN : 0838631010

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Madison Avenue in Asia by Michael H. Anderson Pdf

Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.

Author : George Fields,Hotaka Katahira,Yoram Wind
Publisher : Jossey-Bass
Page : 360 pages
File Size : 47,5 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028522840

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Leveraging Japan by George Fields,Hotaka Katahira,Yoram Wind Pdf

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Author : Emmanuel C. Alozie
Publisher : Gower Publishing, Ltd.
Page : 358 pages
File Size : 42,9 Mb
Release : 2011
Category : Advertising
ISBN : 0566091747

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Advertising in Developing and Emerging Countries by Emmanuel C. Alozie Pdf

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

Author : John Philip Jones
Publisher : SAGE
Page : 423 pages
File Size : 44,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780761912453

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International Advertising by John Philip Jones Pdf

A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Author : Andrew J. Moody
Publisher : Oxford University Press
Page : 865 pages
File Size : 49,7 Mb
Release : 2024-04-02
Category : Language Arts & Disciplines
ISBN : 9780192667540

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The Oxford Handbook of Southeast Asian Englishes by Andrew J. Moody Pdf

The Oxford Handbook of Southeast Asian Englishes is the first reference work of its kind to describe both the history and the contemporary forms, functions, and status of English in Southeast Asia (SEA). Since the arrival of English traders to Southeast Asia in the seventeenth century, the English language has had a profound impact on the linguistic ecologies and the development of societies throughout the region. Today, countries such as Singapore and the Philippines have adopted English as a national language, while in others, such as Indonesia and Cambodia, it is used as a foreign language of education. The chapters in this volume provide a comprehensive overview of current research on a wide range of topics, addressing the impact of English as a language of globalization and exploring new approaches to the spread of English in SEA. The volume is divided into six parts that investigate, respectively: historical and contemporary English contact in SEA; the structures of the Englishes spokes in different SEA nations; the English-language literatures of the region; approaches to English in education throughout the region; and resources for researching SEA Englishes. The handbook will be an invaluable reference work for students and researchers in areas as diverse as contact linguistics, English as a Foreign Language, world Englishes, and sociolinguistics.

Author : Steven Kemper
Publisher : University of Chicago Press
Page : 284 pages
File Size : 52,7 Mb
Release : 2001-05
Category : Business & Economics
ISBN : 0226430405

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Buying and Believing by Steven Kemper Pdf

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.

Author : Richard Fletcher,Heather Crawford
Publisher : Pearson Higher Education AU
Page : 747 pages
File Size : 48,6 Mb
Release : 2013-08-28
Category : Business & Economics
ISBN : 9781442561250

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International Marketing: An Asia-Pacific Perspective by Richard Fletcher,Heather Crawford Pdf

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Author : M. Roll
Publisher : Springer
Page : 339 pages
File Size : 47,5 Mb
Release : 2016-02-11
Category : Business & Economics
ISBN : 9781137359179

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Asian Brand Strategy (Revised and Updated) by M. Roll Pdf

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Author : Tim Andrews,Wilson Chew
Publisher : Taylor & Francis
Page : 238 pages
File Size : 50,8 Mb
Release : 2017-05-18
Category : Business & Economics
ISBN : 9781351756846

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Building Brands in Asia by Tim Andrews,Wilson Chew Pdf

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Foundations -- 2. Building brands: meaning, value, creation and clothing -- Understanding brand value -- Defining the brand -- Brand constituents -- Being the brand -- Clothing the brand -- 3. Developing the brand: focus, consistency and alignment -- Focus -- Consistency and the delivered promise -- Organizational consistency -- The frontline -- Organizing talent for brand consistency -- Frames for alignment: the VCI model -- 4. Marketing the brand: image extension and cross-border development -- Brand marketing -- Brand extensions: leverage and synergy -- Auditing the brand: the KUBE diagnostic -- Horizontal extensions -- Vertical brand extensions -- Unintended extensions -- Brand architecture -- Branding across borders -- International market entry -- International marketing adaptation -- 5. Understanding Asia: from the inside and out -- Asian hardware -- Asian software -- Asian socio-cultural norms: from the 'outside-in' -- Asian culture from the inside-out -- Corruption: elephants in the living room -- Illustrations -- 6. Brand expressions I: consumer products -- Building and competing -- Frontlining -- Marketing the brand -- CSR, ethics and (re-)gaining trust -- 7. Brand expressions II: services -- The hotel -- The hospital -- The airline -- IFM (integrated facilities management) -- AOS (any other service) -- 8. Postscript: destination Asia -- Revealing -- Building -- Communication -- Delivery -- References -- Index.

Author : C. Alvstam,H. Dolles,P. Strom
Publisher : Springer
Page : 259 pages
File Size : 47,9 Mb
Release : 2014-04-01
Category : Business & Economics
ISBN : 9781137312211

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Asian Inward and Outward FDI by C. Alvstam,H. Dolles,P. Strom Pdf

Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.