How Come You Don T Have An E Business Strategy

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How Come You Don't Have an E-business Strategy?

Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 168 pages
File Size : 55,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749437278

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How Come You Don't Have an E-business Strategy? by Matt Haig Pdf

A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.

Mobile Marketing

Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 248 pages
File Size : 42,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749437987

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Mobile Marketing by Matt Haig Pdf

Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.

e-Business

Author : Entrepreneur magazine
Publisher : Entrepreneur Press
Page : 990 pages
File Size : 43,8 Mb
Release : 2014-05-17
Category : Business & Economics
ISBN : 9781613082911

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e-Business by Entrepreneur magazine Pdf

The experts at Entrepreneur provide a two-part guide to success. First, learn how to skillfully navigate the web and turn your e-business dream into an online reality. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Downloadable, customizable business letters, sales letters, and other sample documents • Entrepreneur’s Small Business Legal Toolkit More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Start Your Own e-Business

Author : / Entrepreneur magazine,Rich Mintzer
Publisher : Entrepreneur Press
Page : 290 pages
File Size : 42,9 Mb
Release : 2014-06-10
Category : Business & Economics
ISBN : 9781599185309

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Start Your Own e-Business by / Entrepreneur magazine,Rich Mintzer Pdf

With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on everything from choosing a domain and building a site to search engine optimization and cashing in on affiliate programs, this indispensable guide will become every “netpreneur’s” business-building bible.

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives

Author : Unhelkar, Bhuvan
Publisher : IGI Global
Page : 688 pages
File Size : 53,6 Mb
Release : 2008-12-31
Category : Business & Economics
ISBN : 9781605661575

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Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives by Unhelkar, Bhuvan Pdf

"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.

IT Outsourcing: Concepts, Methodologies, Tools, and Applications

Author : St.Amant, Kirk
Publisher : IGI Global
Page : 2511 pages
File Size : 46,6 Mb
Release : 2009-07-31
Category : Computers
ISBN : 9781605667713

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IT Outsourcing: Concepts, Methodologies, Tools, and Applications by St.Amant, Kirk Pdf

"This book covers a wide range of topics involved in the outsourcing of information technology through state-of-the-art collaborations of international field experts"--Provided by publisher.

Logistics and Fulfillment for e-business

Author : Janice Reynolds
Publisher : CRC Press
Page : 545 pages
File Size : 40,8 Mb
Release : 2001-04-15
Category : Computers
ISBN : 9781482295566

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Logistics and Fulfillment for e-business by Janice Reynolds Pdf

Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable. Many enterprises (large and small) rush into the e-business model without adequate consi

e-Business - A Jargon-Free Practical Guide

Author : James Matthewson
Publisher : Routledge
Page : 205 pages
File Size : 46,8 Mb
Release : 2012-06-14
Category : Business & Economics
ISBN : 9781136409493

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e-Business - A Jargon-Free Practical Guide by James Matthewson Pdf

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.

CIMA - E3 Strategic Management

Author : BPP Learning Media
Publisher : BPP Learning Media
Page : 770 pages
File Size : 42,6 Mb
Release : 2015-06-30
Category : Business & Economics
ISBN : 9781472736451

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CIMA - E3 Strategic Management by BPP Learning Media Pdf

BPP Learning Media provides the widest range of study materials of any CIMA publisher. Our comprehensive printed materials highlight the areas to focus on for your exams, and our e-Learning products complement the syllabus to improve your understanding.

Adding the E to Your Business Strategy

Author : Lars Hilse
Publisher : Lulu.com
Page : 150 pages
File Size : 53,7 Mb
Release : 2009-09-22
Category : Business & Economics
ISBN : 9780557080809

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Adding the E to Your Business Strategy by Lars Hilse Pdf

In the first chapter Hilse speaks about 'diversifying operational risks of domestic market behavior' and names some examples such as - Taking business to business around the globe- Politics 2.0- Tapping into the customer weband more. In the chapters following that called - Who visited your website and when?- Taking your business from local to global for a few thousand bucks - Learning marketing from the porn industry- Making your customers do the customer service themselves- What makes corporate blogging important? - Corporate online reputation management - Search engine optimization (SEO)- Customer information management (CRM)he applies the conventional 'business strategy' approach and describes methods, how to incorporate them into existing strategies and some of the things to keep in mind when doing so. Chapters are enriched with a real life example from the assignments Hilse completed around the world and are very fun to read and easy to comprehend.

Security Strategies in Web Applications and Social Networking

Author : Mike Harwood
Publisher : Jones & Bartlett Publishers
Page : 425 pages
File Size : 50,6 Mb
Release : 2010-10-25
Category : Business & Economics
ISBN : 9780763791957

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Security Strategies in Web Applications and Social Networking by Mike Harwood Pdf

The Jones & Bartlett Learning: Information Systems Security & Assurance Series delivers fundamental IT security principles packed with real-world applications and examples for IT Security, Cybersecurity, Information Assurance, and Information Systems Security programs. Authored by Certified Information Systems Security Professionals (CISSPs), and reviewed by leading technical experts in the field, these books are current, forward-thinking resources that enable readers to solve the cybersecurity challenges of today and tomorrow. --Book Jacket.

Luxury Online

Author : Uché Okonkwo
Publisher : Springer
Page : 330 pages
File Size : 45,8 Mb
Release : 2010-02-26
Category : Business & Economics
ISBN : 9780230248335

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Luxury Online by Uché Okonkwo Pdf

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Real Options Analysis

Author : Johnathan Mun
Publisher : John Wiley & Sons
Page : 603 pages
File Size : 52,6 Mb
Release : 2012-07-02
Category : Business & Economics
ISBN : 9781118429075

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Real Options Analysis by Johnathan Mun Pdf

"Mun demystifies real options analysis and delivers a powerful, pragmatic guide for decision-makers and practitioners alike. Finally, there is a book that equips professionals to easily recognize, value, and seize real options in the world around them." --Jim Schreckengast, Senior VP, R&D Strategy, Gemplus International SA, France Completely revised and updated to meet the challenges of today's dynamic business environment, Real Options Analysis, Second Edition offers you a fresh look at evaluating capital investment strategies by taking the strategic decision-making process into consideration. This comprehensive guide provides both a qualitative and quantitative description of real options; the methods used in solving real options; why and when they are used; and the applicability of these methods in decision making.

Starting an Online Business All-in-One For Dummies

Author : Joel Elad,Shannon Belew
Publisher : John Wiley & Sons
Page : 896 pages
File Size : 46,7 Mb
Release : 2020-03-05
Category : Business & Economics
ISBN : 9781119648451

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Starting an Online Business All-in-One For Dummies by Joel Elad,Shannon Belew Pdf

The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

The Small Business Start-Up Kit

Author : Peri Pakroo
Publisher : Nolo
Page : 362 pages
File Size : 54,5 Mb
Release : 2018-02-28
Category : Business & Economics
ISBN : 9781413324747

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The Small Business Start-Up Kit by Peri Pakroo Pdf

Everything you need to start a business, from creating a solid business plan and selecting a marketable name to business contracts, taxes, and reaching customers online.