How To Market Computers And Information Technology

Author : Hamish E. Macarthur,Merlin Stone
Publisher : Springer
Page : 340 pages
File Size : 49,6 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349134021

Get Book

How to Market Computers and Information Technology by Hamish E. Macarthur,Merlin Stone Pdf

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

Author : Robert Shaw
Publisher : Robert Shaw
Page : 236 pages
File Size : 41,7 Mb
Release : 1991
Category : Business & Economics
ISBN : 0750600705

Get Book

Computer-aided Marketing and Selling by Robert Shaw Pdf

Author : Erdener Kaynak,Fahri Karakaya
Publisher : CRC Press
Page : 298 pages
File Size : 54,9 Mb
Release : 1994-12-21
Category : Business & Economics
ISBN : 1560249005

Get Book

How to Utilize New Information Technology in the Global Marketplace by Erdener Kaynak,Fahri Karakaya Pdf

How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.

Author : Steven R. Gordon
Publisher : IGI Global
Page : 322 pages
File Size : 46,7 Mb
Release : 2003-01-01
Category : Business & Economics
ISBN : 9781931777681

Get Book

Computing Information Technology by Steven R. Gordon Pdf

"From the senior management to the clerical and support group levels, this study addresses the possible pitfalls and triumphs of implementing information technology (IT) into organizations in terms of organizational strategies, structures, and communication methods. Issues of human-computer interaction, ethics, privacy, and security are raised to help facilitate a sociopragmatic and constuctivist understanding of IT culture."

Author : Emergent Emergent Learning
Publisher : Pearson
Page : 0 pages
File Size : 43,7 Mb
Release : 2015-09-21
Category : Computer literacy
ISBN : 1323144188

Get Book

Introduction to Computers and Information Technology by Emergent Emergent Learning Pdf

Introduction to Computers and Information Technology teaches essential computer technology concepts and skills. This text helps students build a concrete understanding of how computers work and how various types of computing devices and accessories are used in school, work, and at home. The text covers objectives of IC3 GS5 and IC3 Spark standards.

Author : Paul A. Strassmann
Publisher : Information Economics Press
Page : 558 pages
File Size : 40,5 Mb
Release : 1990
Category : Business & Economics
ISBN : 0962041327

Get Book

The Business Value of Computers by Paul A. Strassmann Pdf

The book addresses the practical needs of executives responsible for planning, budgeting & justifying information technology expenditures. Written by the former chief information executive (1956-1978) & vice president of strategic planning (1978-1985), author of the widely acclaimed & translated INFORMATION PAYOFF - THE TRANSFORMATION OF WORK IN THE ELECTRONIC AGE (Free Press, 1985), lecturer & university professor. Reviews: "A New Bible for Management Information Systems. An eminently readable book made more so by a playful sense of humor" -Information Week-; "Strips away obfuscation that has concealed the real value of computers." (The Financial Post); "A true path to the Holy Grail of business value." (Computer Weekly); "Some surprising answers to familiar questions cast new light on investing profitably in computer hardware & software." (The Conference Board); "All those either transfixed or baffled by the powers & potential of computers would do well to heed Strassmann's advice." (Daily Telegraph); "Measuring managerial productivity is the key to knowing how to invest in information technology. Strassmann's new book sets out the results of his research in detail. His argument comes through clearly." (The Financial Times).

Author : Paul Jowett,Margaret Rothwell
Publisher : Springer
Page : 117 pages
File Size : 46,6 Mb
Release : 1986-08-11
Category : Business & Economics
ISBN : 9781349183173

Get Book

The Economics of Information Technology by Paul Jowett,Margaret Rothwell Pdf

Author : Scott
Publisher : Wolters Kluwer
Page : 2324 pages
File Size : 49,6 Mb
Release : 2007-01-01
Category : Computers
ISBN : 9780735565241

Get Book

Scott on Information Technology Law by Scott Pdf

For answers to questions relating to computers, the Internet and other digital technologies - and how to make them work for your clients - turn to this comprehensive, practical resource. Whether you're an experienced IT lawyer, a transactional or intellectual property attorney, an industry executive, or a general practitioner whose clients are coming to you with new issues, you'll find practical, expert guidance on identifying and protecting intellectual property rights, drafting effective contracts, understanding applicable regulations, and avoiding civil and criminal liability. Written by Michael D. Scott, who practiced technology and business law for 29 years in Los Angeles and Silicon Valley, Scott on Information Technology Law, Third Edition offers a real-world perspective on how to structure transactions involving computer products and services such as software development, marketing, and licensing. He also covers the many substantive areas that affect technology law practice, including torts, constitutional issues, and the full range of intellectual property protections. You'll find coverage of the latest issues like these: computer and cybercrime, including spyware, phishing, denial of service attacks, and more traditional computer crimes the latest judicial thinking on software and business method patents open source licensing outsourcing of IT services and the legal and practical issues involved in making it work and more To help you quickly identify issues, the book also includes practice pointers and clause-by-clause analysis of the most common and often troublesome provisions of IT contracts.

Author : J.L. Berg,H. Schumny
Publisher : Elsevier
Page : 507 pages
File Size : 51,7 Mb
Release : 2012-12-02
Category : Computers
ISBN : 9780444597229

Get Book

An Analysis of the Information Technology Standardization Process by J.L. Berg,H. Schumny Pdf

A number of important issues form the basis of this book: How can the Information Technology (IT) standardization process, leading to unified products which are needed on the market, be made more efficient? Which current IT standards are of high quality, what factors have led to that high quality, and can those factors be re-created for other IT standards? What improvements to the quality of IT standards are needed? Which organizations should be involved? What permanent changes in the IT standardization scene are necessary? At what point in the evolution of a technology is it appropriate to produce standards? Is strategic planning feasible in the current standardization approach? Diverse disciplines contributed to the findings in this book: computer scientists, standardization leaders and professionals, users and vendors, economists, auditors, software implementors, and communication specialists.

Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313

Get Book

Introduction to Business by Lawrence J. Gitman,Carl Mcdaniel,Amit Shah Pdf

Author : Linda Low
Publisher : World Scientific Publishing Company
Page : 356 pages
File Size : 52,7 Mb
Release : 2000-01-03
Category : Computers
ISBN : 9789813102873

Get Book

Economics of Information Technology and the Media by Linda Low Pdf

Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework for analysing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. The book will be useful to students, researchers and policymakers in mass communication, information technology and the media.

Author : Tarek Sobh
Publisher : Springer Science & Business Media
Page : 602 pages
File Size : 53,5 Mb
Release : 2008-08-15
Category : Computers
ISBN : 9781402087417

Get Book

Advances in Computer and Information Sciences and Engineering by Tarek Sobh Pdf

Advances in Computer and Information Sciences and Engineering includes a set of rigorously reviewed world-class manuscripts addressing and detailing state-of-the-art research projects in the areas of Computer Science, Software Engineering, Computer Engineering, and Systems Engineering and Sciences. Advances in Computer and Information Sciences and Engineering includes selected papers from the conference proceedings of the International Conference on Systems, Computing Sciences and Software Engineering (SCSS 2007) which was part of the International Joint Conferences on Computer, Information and Systems Sciences and Engineering (CISSE 2007).

Author : Daoliang Li
Publisher : Springer
Page : 736 pages
File Size : 42,8 Mb
Release : 2008-02-26
Category : Technology & Engineering
ISBN : 9780387772516

Get Book

Computer and Computing Technologies in Agriculture, Volume I by Daoliang Li Pdf

The papers in this volume comprise the refereed proceedings of the the First International Conference on Computer and Computing Technologies in Ag- culture (CCTA 2007), in Wuyishan, China, 2007. This conference is organized by China Agricultural University, Chinese Society of Agricultural Engineering and the Beijing Society for Information Technology in Agriculture. The purpose of this conference is to facilitate the communication and cooperation between institutions and researchers on theories, methods and implementation of computer science and information technology. By researching information technology development and the - sources integration in rural areas in China, an innovative and effective approach is expected to be explored to promote the technology application to the development of modern agriculture and contribute to the construction of new countryside. The rapid development of information technology has induced substantial changes and impact on the development of China’s rural areas. Western thoughts have exerted great impact on studies of Chinese information technology devel- ment and it helps more Chinese and western scholars to expand their studies in this academic and application area. Thus, this conference, with works by many prominent scholars, has covered computer science and technology and information development in China’s rural areas; and probed into all the important issues and the newest research topics, such as Agricultural Decision Support System and Expert System, GIS, GPS, RS and Precision Farming, CT applications in Rural Area, Agricultural System Simulation, Evolutionary Computing, etc.

Author : Helen Margetts
Publisher : Routledge
Page : 233 pages
File Size : 44,9 Mb
Release : 2012-10-12
Category : Political Science
ISBN : 9781134686452

Get Book

Information Technology in Government by Helen Margetts Pdf

This book situates information technology at the centre of public policy and management. IT is now a vital part of any government organisation, opening new policy windows and enabling a vast range of tasks to be carried out faster and more efficiently. But it has also introduced new problems and challenges. Four in-depth case studies demonstrate how information systems have become inextricably linked with the core tasks of governmental organisations. The key government departments examined are: * the Inland Revenue Service and Social Security Administration in the US * the Inland Revenue and Benefits Agency in the UK

Author : Martin Fransman
Publisher : Cambridge University Press
Page : 356 pages
File Size : 50,6 Mb
Release : 1993-02-25
Category : Business & Economics
ISBN : 0521435250

Get Book

The Market and Beyond by Martin Fransman Pdf

This book examines the Japanese success in technology through their Innovation System, improving products and their foresight.