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How to Sell Yourself (Easyread Comfort Edition) by Arch Lustberg Pdf
How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This audiobook explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to get your message across in any speaking situation. The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life. Arch Lustberg, an acclaimed speaker, teacher and coach has filled this audiobook with practical skills. He demonstrates how you can sell yourself, your ideas and your organization. This audiobook is about how to use your mind, your face, your body, and your voice to win, because in the end likeability wins
How to Sell Yourself (Easyread Large Bold Edition) by Arch Lustberg Pdf
"Arch has taught the art of effective communication to powerful leaders in government and industry. He's one of the best public speakers I've ever heard. He's bright, witty, engaging, and entertaining. Nobody does it better."--Charles Osgood, CBS News "I learned more in the two or three hours [with Arch] than I have ... in 15 years." - Richard A. Gephardt, former congressman "You can learn a lot from Arch Lustberg." - Mills Lane, retired district judge and TV host How many people do you know have a knack for connecting with others? Very few of us are born with it. The rest of us have to learn it. How to Sell Yourself explains in clear, simple, easy-to-understand terms the skills you need to get your message across in any speaking situation. The secret of winning communication is likability. Some people call it warmth. Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. This book is about how to use your mind, your face, your body, and your voice to win, because, in the end, likability wins. Arch Lustberg, acclaimed public speaker, teacher, and coach, has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas, and your organization. The elected officials he coaches learn that you can't sell your issues unless the voters like you. The Merrill Lynch financial consultants he trains learn that no one buys your product unless they like you. The National District Attorneys Association members he addresses learn that attorneys have a better chance of winning in court if they and their witnesses are liked by the jury. How to Sell Yourself is the last "how-to" you'll need to win over a boss, jury, voter, legislator, friend, colleague, family member, or any group to which you're talking. Arch Lustberg is one of America's leading performance coaches. Lustberg's client list is a Who's Who of business leaders, elected officials, association executives, and top professionals in every field. He taught speech and drama at The Catholic University of America for 10 years, and produced both a Grammy Award-winning record and a Tony-nominated Broadway musical. Prior to founding Arch Lustberg Communications, he directed the United States Chamber of Commerce Communicator Workshops. His specialties include coaching for media interviews; delivering presentations; testifying in court or legislative and regulatory hearings; campaigning for office, a job or a promotion; and anything that involv ...
How To Win Any Negotiation (EasyRead Comfort Edition) by Robert Mayer Pdf
Robert Mayer's hobby is collecting negotiating tricks, and over the past 40 years he seems to have encountered nearly all of them. Here, he presents 38 techniques that just about anyone can learn to use to negotiate everything from house prices to car leases to executive salaries. Nevertheless, you'll encounter some bumps along the way. Meyer has to stretch a bit for his LANCER acronym, for example, and he sometimes lapses into jargon. Despite these minor problems, he is almost Solomonic in his ability to come up with ways to divide shares equitably among parties. getAbstract believes that both seasoned and novice negotiators can learn from Mayer's wisdom. Next time you're making an expensive purchase, you'll be able to put his ideas to good use.
6 Steps to Free Publicity (Easyread Comfort Edition) by Marcia Yudkin Pdf
"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
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