Humanizing B2b

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Humanizing B2B

Paul Cash,James Trezona
Humanizing B2B Book PDF

Author : Paul Cash,James Trezona
Publisher : Practical Inspiration Publishing
Page : 172 pages
File Size : 49,6 Mb
Release : 2021-04-26
Category : Business & Economics
ISBN : 9781788602501

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Humanizing B2B by Paul Cash,James Trezona Pdf

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

The B2B Social Media Book

Kipp Bodnar,Jeffrey L. Cohen
The B2B Social Media Book Book PDF

Author : Kipp Bodnar,Jeffrey L. Cohen
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 44,7 Mb
Release : 2011-12-20
Category : Business & Economics
ISBN : 9781118214305

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The B2B Social Media Book by Kipp Bodnar,Jeffrey L. Cohen Pdf

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

The End of Marketing

Carlos Gil
The End of Marketing Book PDF

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 46,7 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9780749497590

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The End of Marketing by Carlos Gil Pdf

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Lean B2B

Étienne Garbugli
Lean B2B Book PDF

Author : Étienne Garbugli
Publisher : Étienne Garbugli
Page : 270 pages
File Size : 54,9 Mb
Release : 2014-03-25
Category : Business & Economics
ISBN : 9781495296604

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Lean B2B by Étienne Garbugli Pdf

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise. Packed with more than 20 case studies and used by thousands around the world, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck. The book helps: • Assess the market potential of opportunities to find the right opportunity for your team • Find early adopters, quickly establish credibility and convince business stakeholders to work with you • Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision • Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit • Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation « The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze ⭐⭐⭐⭐⭐ 86% of Readers Rated it 5-Stars ⭐⭐⭐⭐⭐ « Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B « Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies « Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen... literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur « The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer

Humanize

Jamie Notter,Maddie Grant
Humanize Book PDF

Author : Jamie Notter,Maddie Grant
Publisher : Que Publishing
Page : 280 pages
File Size : 41,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780789741127

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Humanize by Jamie Notter,Maddie Grant Pdf

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.

Navigating B2B

Steve Ferreira
Navigating B2B Book PDF

Author : Steve Ferreira
Publisher : Leaders Press
Page : 180 pages
File Size : 54,5 Mb
Release : 2021-07-20
Category : Business & Economics
ISBN : 1637350414

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Navigating B2B by Steve Ferreira Pdf

Navigate! From Taiwanese gangsters and high-rise hotels to the bitterly cold winters of Prague, Steve Ferreira’s journey has always been an international one. What he’s learned along the way, however, is guaranteed to help you exploit every last ounce of your creative, entrepreneurial energy. THE MOST UNDERUTILIZED ASSET IN YOUR PROFESSIONAL ARSENAL IS NOT YOUR NETWORK – ITS YOUR CREATIVITY! The entrepreneurial path is simple, if not easy – you’re either leading the charge, or you’re not leading at all. But how do you navigate the myriad obstacles? How do you master B2B relationships? And in a market saturated with capable professionals, what can YOU DO to stand out? In his latest work, Navigating B2B, solopreneur Steve Ferreira – a USA Today best-selling author – weaves a tapestry of hilarious, powerful and profound stories of some his most impactful, albeit unorthodox, business lessons learned from a life played for keeps. Keep reading to: Understand how elements of theatricality are an asset in professional relationships Bypass the naysayers and get your message to the right set of decision makers Circumvent the pesky “no’s” by proving your inherent value upfront Leverage the power of pro-bono work as a pre-closing mechanism in sales Improve your interpersonal communication through targeted, repetitious practice Learn how to formulate, execute and implement your business plan within the framework of an existing system first, before striking out on your own Develop the mental fortitude to accept rejection without internalizing the result as a measurement of your entrepreneurial worth To reach the highest levels of professional success, there’s no getting around it – you’re going to have to embrace the unconventional! Master your creativity, charisma and communication by transforming the way you approach your relationships! Get your copy of Navigating B2B today!

There Is No B2B Or B2c

Bryan Kramer
There Is No B2B Or B2c Book PDF

Author : Bryan Kramer
Publisher : Unknown
Page : 68 pages
File Size : 49,5 Mb
Release : 2017-02-23
Category : Business & Economics
ISBN : 1640079335

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There Is No B2B Or B2c by Bryan Kramer Pdf

As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.

The B2B Executive Playbook

Sean Geehan
The B2B Executive Playbook Book PDF

Author : Sean Geehan
Publisher : Clerisy Press
Page : 258 pages
File Size : 40,6 Mb
Release : 2011-11-29
Category : Business & Economics
ISBN : 9781578604463

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The B2B Executive Playbook by Sean Geehan Pdf

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

Boring2Brave

Mark Choueke
Boring2Brave Book PDF

Author : Mark Choueke
Publisher : Practical Inspiration Publishing
Page : 221 pages
File Size : 53,9 Mb
Release : 2021-07-19
Category : Business & Economics
ISBN : 9781788602204

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Boring2Brave by Mark Choueke Pdf

Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?” It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’. Sound familiar? Try being braver. Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing. Just by being brave. A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.

Transforming the B2B Buyer Journey

Antonia Wade
Transforming the B2B Buyer Journey Book PDF

Author : Antonia Wade
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 43,8 Mb
Release : 2023-03-03
Category : Business & Economics
ISBN : 9781398606814

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Transforming the B2B Buyer Journey by Antonia Wade Pdf

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.

Humanizing Human Capital

Solange Charas, PhD,Stela Lupushor
Humanizing Human Capital Book PDF

Author : Solange Charas, PhD,Stela Lupushor
Publisher : BenBella Books
Page : 305 pages
File Size : 41,7 Mb
Release : 2022-09-13
Category : Business & Economics
ISBN : 9781637741818

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Humanizing Human Capital by Solange Charas, PhD,Stela Lupushor Pdf

The work world is changing faster than ever before. Adapting to this new reality without a significant interruption in results is increasingly a top priority for all businesses. The key to thriving through disruption is understanding and practicing human capital strategies that will drive enterprise performance and value-creation. In Humanizing Human Capital, renowned business thought leaders Solange Charas, PhD, and Stela Lupushor reframe traditional HR practices into a future-forward strategy to optimize human capital. Charas and Lupushor shift decision-making about people from a gut sense to an evidence-based approach—a critical and much-needed departure from the cross-your-fingers-and-hope-for-the-best approach of most traditional HR programs today. Humanizing Human Capital reveals a step-by-step method to apply analytics approaches to human capital while anticipating inevitable changes in the workforce landscape. This will enable human capital professionals to generate positive outcomes for all stakeholders and allow management to make decisions that work for the entire enterprise. With this book’s comparison of “traditional” with the “future-forward” approach to human capital management, case studies, real-world situations, and 20 business principles, you will learn to: Adopt a best-evidence versus best-practice approach to decision making Shift your thinking so that you view human capital as a crucial investment rather than as a sunk cost Identify what needs to change to respond to future pressures and apply critical thinking to create workable solutions Balance human capital analytics with the more human-centric elements of people management Equip yourself with approaches and tools to interpret the collective voice of the workforce Utilize methods to measure and optimize human capital efficiency, increasing your ROI Increase value for all key stakeholders, including investors, management, workers, customers, partners, and the community at large The road ahead may seem unpredictable and even treacherous, but Humanizing Human Capital provides leaders of any organization a new framework to create resilient, responsive, and innovative organizations with tangible and sustainable business results.

B2B Marketing Strategy

Heidi Taylor
B2B Marketing Strategy Book PDF

Author : Heidi Taylor
Publisher : Kogan Page Publishers
Page : 217 pages
File Size : 54,5 Mb
Release : 2017-12-03
Category : Business & Economics
ISBN : 9780749481070

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B2B Marketing Strategy by Heidi Taylor Pdf

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION

Fred Geyer,Joerg Niessing
THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION Book PDF

Author : Fred Geyer,Joerg Niessing
Publisher : Frederick Geyer
Page : 281 pages
File Size : 43,7 Mb
Release : 2020-05-26
Category : Business & Economics
ISBN : 9781734296921

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THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION by Fred Geyer,Joerg Niessing Pdf

This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

Social Content Marketing for Entrepreneurs

James M. Barry
Social Content Marketing for Entrepreneurs Book PDF

Author : James M. Barry
Publisher : Business Expert Press
Page : 286 pages
File Size : 55,7 Mb
Release : 2014-12-30
Category : Business & Economics
ISBN : 9781631572135

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Social Content Marketing for Entrepreneurs by James M. Barry Pdf

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

Sales Engagement

Manny Medina,Max Altschuler,Mark Kosoglow
Sales Engagement Book PDF

Author : Manny Medina,Max Altschuler,Mark Kosoglow
Publisher : John Wiley & Sons
Page : 179 pages
File Size : 45,7 Mb
Release : 2019-03-05
Category : Business & Economics
ISBN : 9781119584360

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Sales Engagement by Manny Medina,Max Altschuler,Mark Kosoglow Pdf

Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.