Idea Industry

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Idea Industry

Anonim
Idea Industry Book PDF

Author : Anonim
Publisher : Unknown
Page : 244 pages
File Size : 53,6 Mb
Release : 2024-06-27
Category : Business & Economics
ISBN : 1610596781

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Idea Industry by Anonim Pdf

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

The Ideas Industry

Daniel W. Drezner
The Ideas Industry Book PDF

Author : Daniel W. Drezner
Publisher : Oxford University Press
Page : 361 pages
File Size : 47,6 Mb
Release : 2017
Category : POLITICAL SCIENCE
ISBN : 9780190264604

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The Ideas Industry by Daniel W. Drezner Pdf

"Daniel W. Drezner's The Ideas Industry traces the trajectory of the public intellectual from the early 20th century to its present form of the "thought leader." It will reshape our understanding of contemporary public intellectual life in America and the West"--

The Most Powerful Idea in the World

William Rosen
The Most Powerful Idea in the World Book PDF

Author : William Rosen
Publisher : University of Chicago Press
Page : 401 pages
File Size : 52,8 Mb
Release : 2012-03-15
Category : History
ISBN : 9780226726342

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The Most Powerful Idea in the World by William Rosen Pdf

"The Most Powerful Idea in the World argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution." -- Back cover.

Pharma

Gerald Posner
Pharma Book PDF

Author : Gerald Posner
Publisher : Simon and Schuster
Page : 816 pages
File Size : 47,5 Mb
Release : 2021-04-13
Category : Business & Economics
ISBN : 9781501152030

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Pharma by Gerald Posner Pdf

"Exorbitant prices for lifesaving drugs, safety recalls affecting tens of millions of Americans, and soaring rates of addiction and overdose on prescription opioids have caused many to lose faith in pharmaceutical companies. Now, Americans are demanding national reckoning with a monolithic industry. In Pharma, award-winning journalist and New York Times best-selling author Gerald Posner uncovers the real story of the Sacklers, the family that became one of America's wealthiest from the success of OxyContin, their blockbuster narcotic painkiller at the centure of the opioid crisis. The unexpected twists and turns of the Sakler family saga are told against the startling chronicle of a powerful industry that sits at the intersection of public health and profits. Pharma reveals how and why American drug companies have put earnings ahead of patients"--

The Great American Drug Deal

Peter Kolchinsky
The Great American Drug Deal Book PDF

Author : Peter Kolchinsky
Publisher : Evelexa Press
Page : 278 pages
File Size : 45,9 Mb
Release : 2020-01-20
Category : Business & Economics
ISBN : 1733058915

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The Great American Drug Deal by Peter Kolchinsky Pdf

Do we really have to choose between affordability of drugs and lifesaving innovation? No. In The Great American Drug Deal, Peter Kolchinsky offers clear-eyed analysis, compelling stories, and vital ideas for closing loopholes, dealing with bad actors, supporting patients, and fueling discoveries that ease suffering now and for generations to come.

A Global Idea

Mayssoun Sukarieh
A Global Idea Book PDF

Author : Mayssoun Sukarieh
Publisher : Cornell University Press
Page : 185 pages
File Size : 44,6 Mb
Release : 2023-08-15
Category : Social Science
ISBN : 9781501771118

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A Global Idea by Mayssoun Sukarieh Pdf

A Global Idea outlines how youth—as shown by the Arab Spring uprisings and subsequent state responses—became a prominent social and political category during the first two decades of the twenty-first century in the Middle East. Drawing on ethnographic fieldwork, interview data, and textual analysis, Mayssoun Sukarieh explains that the spread of youth as an important category is linked to the operation of a "global youth development complex," a diverse transnational network of state, private sector, civil society, and international development aid organizations that worked through key urban areas such as Washington, DC, Amman, and Dubai. In its analysis of the arrival, extension, and embedding of the youth development complex in the Middle East during this period, A Global Idea addresses a broader question that is of global and not just regional concern. How are certain ideas that are central to the working and reproduction of global capitalism able to travel the world so that they are found virtually everywhere?

The Fourth Industrial Revolution

Klaus Schwab
The Fourth Industrial Revolution Book PDF

Author : Klaus Schwab
Publisher : Currency
Page : 192 pages
File Size : 55,7 Mb
Release : 2017-01-03
Category : Business & Economics
ISBN : 9781524758875

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The Fourth Industrial Revolution by Klaus Schwab Pdf

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Behind the Cloud

Marc Benioff,Carlye Adler
Behind the Cloud Book PDF

Author : Marc Benioff,Carlye Adler
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 53,7 Mb
Release : 2009-10-19
Category : Business & Economics
ISBN : 9780470521168

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Behind the Cloud by Marc Benioff,Carlye Adler Pdf

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Theory in Social and Cultural Anthropology

R. Jon McGee,Richard L. Warms
Theory in Social and Cultural Anthropology Book PDF

Author : R. Jon McGee,Richard L. Warms
Publisher : SAGE Publications
Page : 1053 pages
File Size : 50,7 Mb
Release : 2013-08-28
Category : Social Science
ISBN : 9781452276304

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Theory in Social and Cultural Anthropology by R. Jon McGee,Richard L. Warms Pdf

Social and cultural anthropology and archaeology are rich subjects with deep connections in the social and physical sciences. Over the past 150 years, the subject matter and different theoretical perspectives have expanded so greatly that no single individual can command all of it. Consequently, both advanced students and professionals may be confronted with theoretical positions and names of theorists with whom they are only partially familiar, if they have heard of them at all. Students, in particular, are likely to turn to the web to find quick background information on theorists and theories. However, most web-based information is inaccurate and/or lacks depth. Students and professionals need a source to provide a quick overview of a particular theory and theorist with just the basics—the "who, what, where, how, and why," if you will. In response, SAGE Reference plans to publish the two-volume Theory in Social and Cultural Anthropology: An Encyclopedia. Features & Benefits: Two volumes containing approximately 335 signed entries provide users with the most authoritative and thorough reference resource available on anthropology theory, both in terms of breadth and depth of coverage. To ease navigation between and among related entries, a Reader's Guide groups entries thematically and each entry is followed by Cross-References. In the electronic version, the Reader's Guide combines with the Cross-References and a detailed Index to provide robust search-and-browse capabilities. An appendix with a Chronology of Anthropology Theory allows students to easily chart directions and trends in thought and theory from early times to the present. Suggestions for Further Reading at the end of each entry and a Master Bibliography at the end guide readers to sources for more detailed research and discussion.

The Way of the Wall Street Warrior

Dave Liu
The Way of the Wall Street Warrior Book PDF

Author : Dave Liu
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 45,9 Mb
Release : 2021-11-16
Category : Business & Economics
ISBN : 9781119811923

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The Way of the Wall Street Warrior by Dave Liu Pdf

A Wall Street Insider's Guide to getting ahead in any highly competitive industry "Dave learned how to win in investment banking the hard way. Now he is able to share tools that make it easier for budding bankers and other professionals to succeed." —Frank Baxter, Former CEO of Jefferies and U.S. Ambassador to Uruguay "A must-read for anyone starting their career in Corporate America. Dave's book shares witty and valuable insights that would take a lifetime to learn otherwise. I highly recommend that anyone interested in advancing their career read this book." —Harry Nelis, Partner of Accel and former Goldman Sachs banker In The Way of the Wall Street Warrior, 25-year veteran investment banker and finance professional, Dave Liu, delivers a humorous and irreverent insider’s guide to thriving on Wall Street or Main Street. Liu offers hilarious and insightful advice on everything from landing an interview to self-promotion to getting paid. In this book, you’ll discover: How to get that job you always wanted Why career longevity and “success” comes from doing the least amount of work for the most pay How mastering cognitive biases and understanding human nature can help you win the rat race How to make people think you’re the smartest person in the room without actually being the smartest person in the room How to make sure you do everything in your power to get paid well (or at least not get screwed too badly) How to turn any weakness or liability into an asset to further your career

Principles of Biomedical Sciences and Industry

Markus Hinder,Alexander Schuhmacher,Jörg Goldhahn,Dominik Hartl
Principles of Biomedical Sciences and Industry Book PDF

Author : Markus Hinder,Alexander Schuhmacher,Jörg Goldhahn,Dominik Hartl
Publisher : John Wiley & Sons
Page : 452 pages
File Size : 50,7 Mb
Release : 2022-07-22
Category : Science
ISBN : 9783527824007

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Principles of Biomedical Sciences and Industry by Markus Hinder,Alexander Schuhmacher,Jörg Goldhahn,Dominik Hartl Pdf

Principles of Biomedical Sciences and Industry Improve your product development skills to bring new ideas to biomedicine The development of innovative healthcare products, such as biodegradable implants, biopharmaceuticals, or companion diagnostics, requires a multi-disciplinary approach that incorporates scientific evidence with novel and innovative ideas to create new and improved products and treatments. Indeed, product development and the integration of science with commercial aspects have become key challenges for scientists working in the pharmaceutical, biotech, and medtech industries. Using a multi-pronged approach to development, Principles of Biomedical Sciences and Industry combines ideas and methodologies from four of the central areas of focus in the biomedical arena: pharmaceuticals, diagnostics, biomaterials, and medical devices. In doing so, the book covers the entire product lifecycle, from translating a scientific idea into a prototype to product development, launch, and management. Principles of Biomedical Sciences and Industry readers will also find: Several case studies from the most important product categories (pharmaceuticals, diagnostics, medical devices, combination products) Chapters dealing with toxicology and safety risks in development, as well as regulatory approval Key business aspects including how to secure funding, managing intellectual property, and price regulation in the market An ideal resource for teachers and students that conveys the information in an easily-digestible format Ideal for advanced students and young professionals pursuing a career in the biomedical and healthcare industries, Principles of Biomedical Sciences and Industry is an essential reference for those in pharmaceutical industry, biotechnologists, medicinal chemists, bio-engineers, pharma engineers, and management consultants.

Participation in Industry

Campbell Balfour
Participation in Industry Book PDF

Author : Campbell Balfour
Publisher : Routledge
Page : 222 pages
File Size : 44,6 Mb
Release : 2018-01-12
Category : Business & Economics
ISBN : 9781351337779

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Participation in Industry by Campbell Balfour Pdf

This book, first published in 1973, analyses and sets in context one of the major issues in the growth of the European economy. Workers’ participation played an increasingly vital role in industrial relations. This book looks at the background and development of different types of participation in Britain, ranging from workers’ attempts at co-operative production, through the schemes in the nationalised industries of mining and steel, to the Fairfields Experiment and the Upper Clyde ‘work-in’ in shipbuilding. This book concludes with an account of the developments in worker councils and worker directors in nine other European countries.

My Name Is Monster

Katie Hale
My Name Is Monster Book PDF

Author : Katie Hale
Publisher : Canongate Books
Page : 326 pages
File Size : 43,7 Mb
Release : 2019-06-06
Category : Fiction
ISBN : 9781786896377

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My Name Is Monster by Katie Hale Pdf

'Strikingly beautiful' Guardian 'Tough and tender' Joanne Harris After the Sickness has killed off her parents, and the bombs have fallen on the last safe cities, Monster emerges from the Arctic vault which has kept her alive. When she washes up on the coast of Scotland, everyone she knows is dead, and she believes she is alone in an empty world. Slowly, piece by piece, she begins to rebuild a life. Until, one day, she finds a girl: another survivor, feral, and ready to be taught all that Monster knows. But as the lonely days pass, the lessons the girl learns are not always the ones Monster means to teach . . .

Advances in Information and Communication

Kohei Arai,Supriya Kapoor,Rahul Bhatia
Advances in Information and Communication Book PDF

Author : Kohei Arai,Supriya Kapoor,Rahul Bhatia
Publisher : Springer Nature
Page : 915 pages
File Size : 50,9 Mb
Release : 2020-02-24
Category : Technology & Engineering
ISBN : 9783030394455

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Advances in Information and Communication by Kohei Arai,Supriya Kapoor,Rahul Bhatia Pdf

This book presents high-quality research on the concepts and developments in the field of information and communication technologies, and their applications. It features 134 rigorously selected papers (including 10 poster papers) from the Future of Information and Communication Conference 2020 (FICC 2020), held in San Francisco, USA, from March 5 to 6, 2020, addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of future research Discussing various aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of Things, the book offers researchers, scientists, industrial engineers and students valuable insights into the current research and next generation information science and communication technologies.

The Idea Factory

Jon Gertner
The Idea Factory Book PDF

Author : Jon Gertner
Publisher : Penguin
Page : 432 pages
File Size : 47,6 Mb
Release : 2012-03-15
Category : Business & Economics
ISBN : 9781101561089

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The Idea Factory by Jon Gertner Pdf

The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.