Ideas In Marketing Finding The New And Polishing The Old

Author : Krzysztof Kubacki
Publisher : Springer
Page : 842 pages
File Size : 51,6 Mb
Release : 2014-10-25
Category : Business & Economics
ISBN : 9783319109510

Get Book

Ideas in Marketing: Finding the New and Polishing the Old by Krzysztof Kubacki Pdf

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Author : Academy of Marketing Science. Annual Conference,Academy of Marketing Science
Publisher : Unknown
Page : 836 pages
File Size : 47,5 Mb
Release : 2012
Category : Marketing
ISBN : 0939783398

Get Book

Marketing Dynamism Et Sustainability: Things Change, Things Stay the Same ... by Academy of Marketing Science. Annual Conference,Academy of Marketing Science Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,7 Mb
Release : 2013
Category : Electronic
ISBN : 0939783401

Get Book

Ideas in Marketing by Anonim Pdf

Author : Nunkoo, Robin,Teeroovengadum, Viraiyan,Ringle, Christian M.
Publisher : Edward Elgar Publishing
Page : 392 pages
File Size : 51,5 Mb
Release : 2021-10-22
Category : Business & Economics
ISBN : 9781788976954

Get Book

Handbook of Research Methods for Marketing Management by Nunkoo, Robin,Teeroovengadum, Viraiyan,Ringle, Christian M. Pdf

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Author : Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas
Publisher : SAGE
Page : 527 pages
File Size : 45,6 Mb
Release : 2022-12-08
Category : Business & Economics
ISBN : 9781529785593

Get Book

Industrial Marketing by Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas Pdf

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

Author : Vincent Jeseo,Juliann Allen
Publisher : Springer Nature
Page : 270 pages
File Size : 43,7 Mb
Release : 2024-01-03
Category : Business & Economics
ISBN : 9783031490392

Get Book

Welcome to The New Normal: Life After The Chaos by Vincent Jeseo,Juliann Allen Pdf

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Author : Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Bilge Aykol
Publisher : Springer
Page : 517 pages
File Size : 42,8 Mb
Release : 2017-10-20
Category : Business & Economics
ISBN : 9783319613857

Get Book

Advances in Global Marketing by Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Bilge Aykol Pdf

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Author : Burkhalter, Janée N.
Publisher : IGI Global
Page : 354 pages
File Size : 42,9 Mb
Release : 2015-05-31
Category : Business & Economics
ISBN : 9781466684096

Get Book

Maximizing Commerce and Marketing Strategies through Micro-Blogging by Burkhalter, Janée N. Pdf

The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Author : Chiweshe, Nigel,Ellis, Debbie
Publisher : IGI Global
Page : 373 pages
File Size : 40,6 Mb
Release : 2019-06-29
Category : Business & Economics
ISBN : 9781522578604

Get Book

Strategic Marketing for Social Enterprises in Developing Nations by Chiweshe, Nigel,Ellis, Debbie Pdf

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Author : Maria Palazzo,Pantea Foroudi,Alfonso Siano
Publisher : Emerald Group Publishing
Page : 177 pages
File Size : 47,8 Mb
Release : 2020-06-17
Category : Business & Economics
ISBN : 9781838676872

Get Book

Beyond Multi-Channel Marketing by Maria Palazzo,Pantea Foroudi,Alfonso Siano Pdf

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Author : Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan
Publisher : Pearson UK
Page : 1027 pages
File Size : 47,6 Mb
Release : 2019
Category : Marketing
ISBN : 9781292200651

Get Book

Marketing by Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan Pdf

La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."

Author : Bowen, Gordon,Ozuem, Wilson
Publisher : IGI Global
Page : 473 pages
File Size : 45,8 Mb
Release : 2019-01-25
Category : Business & Economics
ISBN : 9781522573456

Get Book

Leveraging Computer-Mediated Marketing Environments by Bowen, Gordon,Ozuem, Wilson Pdf

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

Author : Muhammad Alshurideh,Barween Hikmat Al Kurdi,Ra’ed Masa’deh,Haitham M. Alzoubi,Said Salloum
Publisher : Springer Nature
Page : 2536 pages
File Size : 46,6 Mb
Release : 2023-03-12
Category : Computers
ISBN : 9783031123825

Get Book

The Effect of Information Technology on Business and Marketing Intelligence Systems by Muhammad Alshurideh,Barween Hikmat Al Kurdi,Ra’ed Masa’deh,Haitham M. Alzoubi,Said Salloum Pdf

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Author : Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang
Publisher : Bloomsbury Publishing USA
Page : 845 pages
File Size : 43,6 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781440833434

Get Book

The New Advertising by Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang Pdf

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

Author : A.J. Tallón-Ballesteros,K. Li
Publisher : IOS Press
Page : 564 pages
File Size : 48,8 Mb
Release : 2017-11-07
Category : Computers
ISBN : 9781614998280

Get Book

Fuzzy Systems and Data Mining III by A.J. Tallón-Ballesteros,K. Li Pdf

Data science is proving to be one of the major trends of the second decade of the 21st century. Even though the term was coined by Peter Naur in the mid 1960s as ‘datalogy’, or the science of data, it is in the context of data analytics, and especially of big data, that data science has emerged as the new paradigm. Fuzzy and Crisp strategies are two of the most widespread approaches within the computational intelligence umbrella. This book presents 65 papers from the 3rd International Conference on Fuzzy Systems and Data Mining (FSDM 2017), held in Hualien, Taiwan, in November 2017. All papers were carefully reviewed by program committee members, who took into consideration the breadth and depth of the research topics that fall within the scope of FSDM. Offering a state-of-the-art overview of fuzzy systems and data mining, the publication will be of interest to all those whose work involves data science.