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An examination of how our thoughts and emotions are manipulated by politicians, media, and celebrities. Generation of Idiots was written to expose the persuading forces that move Americans today and distort the young minds of tomorrow. Great men such as Ben Franklin and Thomas Jefferson used to inspire young minds, not use them for their own personal gain. Our country hangs in the balance, unless we find great patriots like that again to lead us back into prosperity. This book may raise your blood pressure or make you laugh, but it will also make you think-and thats the objective.
The Complete Idiot's Guide to Understanding Catholicism by Mary Faulkner, M.A.,Robert O'Gorman Pdf
The Complete Idiot's Guide To Catholicism explores the world's largest religious denomination and introduced you to the Catholic practice. It offers you a new approach to learning Catholicism, covering the rituals and symbols of the religion, such as Mass, the Seven Sacraments, and the holy days and their meaning. The authors tell you how Catholicism has spread throughout the world, its roots, and how it has grown and changed over the course of this century. It's a valuable tool for anyone interested in examining--or reexamining--this large and complex religion
The Complete Idiot's Guide to Guerrilla Marketing by Colleen Wells,Susan Drake Pdf
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
The Complete Idiot's Guide to Target Marketing by Susan Friedmann Pdf
Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
The Complete Idiot's Guide to Recruiting and Managing Volunteers by John L. Lipp Pdf
Advice on the unique challenges of managing a volunteer workforce Volunteers provide vital services to millions of people each year. However, because of their work's special nature, they're one of the most challenging work forces to manage and retain. Lipp has managed these workers for over 20 years and shares his experience in recruiting, balancing paid and volunteer staff, creating schedules that work, addressing the transient nature of volunteers, motivation, and retention. • Expert author in the field • There is a growing need for volunteer workers as budgets are cut • Most current book on the subject • Clear, jargon-free text full of anecdotes and step-by-step advice
The Complete Idiot's Guide to Food Allergies by Jeanne Rejaunier,Lee Freund Pdf
With the increase in processed food and additives in our diets, food allergy problems are expected to escalate in number and severity. But in The Complete Idiot's Guide(r) to Food Allergies, readers will find expert answers to such problems as: € How to tell an allergic from a non-allergic reaction € Food allergy treatments and their effectiveness € Allergies and diet: useful shopping advice for the supermarket € Alternative medical treatments for food allergies € Special food menus for specific allergies (e.g., eggs, milk, etc.)
This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings. The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture. For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. But at the dawn of the digital age, many thought they saw an answer: the internet, email, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era. That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more aware, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports from the National Endowment for the Arts, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future is a startling examination of the intellectual life of young adults and a timely warning of its impact on American culture and democracy. Over the last few decades, how we view adolescence itself has changed, growing from a pitstop on the road to adulthood to its own space in society, wholly separate from adult life. This change in adolescent culture has gone hand in hand with an insidious infantilization of our culture at large; as adolescents continue to disengage from the adult world, they have built their own, acquiring more spending money, steering classrooms and culture towards their own needs and interests, and now using the technology once promoted as the greatest hope for their futures to indulge in diversions, from MySpace to multiplayer video games, 24/7. Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up? Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, The Dumbest Generation presents a portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies. The Dumbest Generation pulls no punches as it reveals the true cost of the digital age—and our last chance to fix it.
The Complete Idiot's Guide to Copywriter's Words And Phrases by Kathy Kleidermacher Pdf
Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
The Complete Idiot's Guide to Palmistry, 2nd Edition by Lisa Lenard,Robin Gile Pdf
This updated and revised second edition covers palm and hand reading, including an in-depth look at individual fingers, lines and the shape of the palm, and how these can be read to reveal personal insights. All-new information on health, happiness, and well-being and how a reading can interpret them. Worksheets to help beginners chart the dominant characteristics of the hand and what they mean in a reading. Exercises, examples and detailed line drawings to ease beginners into the practice of palm reading. Perfect for beginners and a good quick-reference guide for more exeprienced palm readers.
The Complete Idiot's Guide to Boosting Employee Performance by Marc Dorio,Susan Shelly Pdf
Keep workers working—and happy. The Complete Idiot's Guide® to Boosting Employee Performance is the most current and comprehensive guide for managers seeking to get the most out of their employees and build lasting relationships that will help them grow their business. Includes the newest and most powerful tools to keep employees doing their best, including ideas on keeping morale high when business is tough, avoiding stagnant work habits and routines, energizing employees about their job, how to retain the best employees, and much more. • Practical tips on maintaining clear communication between managers and staff, offering the right incentives, and inspiring teamwork • Includes insightful anecdotes from real life
The Complete Idiot's Guide to a Successful Family Business by Janis Raye,Neil Raphel Pdf
It's all in the family Family businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success. The Complete Idiot's Guide® to a Successful Family Business is the most current and comprehensive book that tells the proprietors of family concerns how to deal with such unique issues, including expansion beyond the original family business, and family versus hired management. • 80 percent of all businesses in America are family-run • Written by a nationally known author team • Instructive anecdotes about successful businesses provide practical, hands-on-advice
The Complete Idiot's Guide Astrology Dictionary by Arlene Tognetti,Stephanie Jourdan, Ph.D. Pdf
From Astrology to the Zodiac... The Complete Idiot's Guide® Astrology Dictionary gives readers over 1,500 entries on everything about astrology from A to Z, including everything they need to know to read their chart and make interpretations. ?Organized in two sections for quick and easy reference, providing readers with the meaning of the term or topic, then interpretations that can be applied for readers to learn more about themselves or others ?Tognetti is also the lead author of The Complete Idiot's Guide® to Astrology, Fourth Edition, The Complete Idiot's Guide® to Tarot, Second Edition, and The Complete Idiot's Guide® to Tarot Spreads.
The Complete Idiot's Guide to Difficult Conversations by Gretchen Hirsch Pdf
How to tackle sensitive subjects Covering both professional and personal situations, this guide examines ways to approach and handle conversations that are often put off or avoided altogether. The most comprehensive book of its kind, it provides all the information you need to approach difficult conversations with confidence, avoid blaming, overcome defensiveness, and make better decisions. • The only book on the market covering difficult conversations in both the workplace and one’s personal life • Can be read cover to cover or used as a quick reference guide • Reviewed and approved by the Program Chair of Organizational Communication at Franklin University and former professor of Applied Linguistics at Harvard University
The Complete Idiot's Guide to Personal Finance in Your 20s & 30s, 4E by Sarah Fisher,Susan Shelly Pdf
A wise investment. Revised and updated, this new edition of The Complete Idiot's Guide® to Personal Finance in Your 20s and 30s explains all the basic information anyone in this age group will need to manage their personal finances or enhance their financial plan to yield better returns on their investments. *Covers 401(k) and retirement planning plus investment strategies for the next decade *Budgeting tips forspiraling food and fuel costs, as well as the financial impacts of changing jobs and growing families *Homeownership options from building from scratch to townhouses and Condos *Up-to-date information on internetbanking and online mortgage brokers Download a sample chapter.
The Complete Idiot's Guide to World War I by Alan Axelrod Pdf
Provides coverage of the causes leading to war, famous battles, weapons, and the influence on political and cultural development, and includes biographical information on key figures.