Author : Lesa Ukman
Publisher : Unknown
Page : 554 pages
File Size : 54,5 Mb
Release : 1996-12-01
Category : Electronic
ISBN : 0944807143
IEG Sponsorship Sourcebook
Lesa Ukman
Ieg Sponsorship Sourcebook
Ieg Sponsorship Sourcebook Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Ieg Sponsorship Sourcebook book. This book definitely worth reading, it is an incredibly well-written.
IEG Sponsorship Sourcebook
Anonim
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 46,8 Mb
Release : 1996
Category : Electronic
ISBN : 0944807208
IEG Sponsorship Sourcebook by Anonim Pdf
IEG Sponsorship Sourcebook
Anonim
Author : Anonim
Publisher : Unknown
Page : 502 pages
File Size : 44,6 Mb
Release : 2001
Category : Corporate sponsorship
ISBN : IND:30000112855360
IEG Sponsorship Sourcebook by Anonim Pdf
Ieg's Complete Guide To Sponsorship
Lesa Ukman
Author : Lesa Ukman
Publisher : International Events Group
Page : 44 pages
File Size : 43,8 Mb
Release : 1995-03-01
Category : Business & Economics
ISBN : 0944807135
Ieg's Complete Guide To Sponsorship by Lesa Ukman Pdf
IEG Sponsorship Sourcebook
Anonim
Author : Anonim
Publisher : Unknown
Page : 436 pages
File Size : 48,7 Mb
Release : 2005
Category : Corporate sponsorship
ISBN : IND:30000120373927
IEG Sponsorship Sourcebook by Anonim Pdf
Ieg Sponsorship Sourcebook 2001
Anonim
Author : Anonim
Publisher : Unknown
Page : 468 pages
File Size : 50,7 Mb
Release : 2000-11-01
Category : Reference
ISBN : 0944807437
Ieg Sponsorship Sourcebook 2001 by Anonim Pdf
Sports Marketing
Larry DeGaris
Author : Larry DeGaris
Publisher : Routledge
Page : 352 pages
File Size : 43,5 Mb
Release : 2015-02-11
Category : Business & Economics
ISBN : 9781136223457
Sports Marketing by Larry DeGaris Pdf
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Sports Marketing
Michael J. Fetchko,Donald P. Roy,Kenneth E. Clow
Author : Michael J. Fetchko,Donald P. Roy,Kenneth E. Clow
Publisher : Routledge
Page : 699 pages
File Size : 49,9 Mb
Release : 2016-11-03
Category : Business & Economics
ISBN : 9781315506470
Sports Marketing by Michael J. Fetchko,Donald P. Roy,Kenneth E. Clow Pdf
For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.
Principles and Practice of Sport Management
Lisa Pike Masteralexis,Carol A. Barr,Mary A. Hums
Author : Lisa Pike Masteralexis,Carol A. Barr,Mary A. Hums
Publisher : Jones & Bartlett Learning
Page : 543 pages
File Size : 45,6 Mb
Release : 2009
Category : Sports & Recreation
ISBN : 9780763749583
Principles and Practice of Sport Management by Lisa Pike Masteralexis,Carol A. Barr,Mary A. Hums Pdf
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--Book Jacket.
Sport Marketing
Bernard James Mullin,Stephen Hardy,William Anthony Sutton
Author : Bernard James Mullin,Stephen Hardy,William Anthony Sutton
Publisher : Human Kinetics
Page : 560 pages
File Size : 48,8 Mb
Release : 2007
Category : Sports
ISBN : 0736060529
Sport Marketing by Bernard James Mullin,Stephen Hardy,William Anthony Sutton Pdf
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Business Basics for Musicians
Bobby Borg
Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 447 pages
File Size : 51,5 Mb
Release : 2024-01-02
Category : Business & Economics
ISBN : 9781538182574
Business Basics for Musicians by Bobby Borg Pdf
"Business Basics for Musicians is the layperson's handbook to the music industry. This third edition is fully updated to reflect the latest developments in the music business, especially shifts since 2020, and it includes fresh DIY spotlight sections, recent case studies, and interviews with industry leaders"--
IEG's Complete Guide to Sponsorship
Anonim
Author : Anonim
Publisher : Ieg, Incorporated
Page : 56 pages
File Size : 49,7 Mb
Release : 1999
Category : Corporate sponsorship
ISBN : IND:30000085209256
IEG's Complete Guide to Sponsorship by Anonim Pdf
Corporate Social Investing
Curt Weeden
Author : Curt Weeden
Publisher : Berrett-Koehler Publishers
Page : 270 pages
File Size : 52,8 Mb
Release : 1998-09-01
Category : Business & Economics
ISBN : 9781609946067
Corporate Social Investing by Curt Weeden Pdf
Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofits Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities. Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
Effective Fund-Raising Management
Kathleen S. Kelly
Author : Kathleen S. Kelly
Publisher : Routledge
Page : 674 pages
File Size : 47,9 Mb
Release : 2012-12-06
Category : Language Arts & Disciplines
ISBN : 9781135693992
Effective Fund-Raising Management by Kathleen S. Kelly Pdf
In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject.
You Want To Go Where?
Jeff Blumenfeld
Author : Jeff Blumenfeld
Publisher : Skyhorse Publishing Inc.
Page : 241 pages
File Size : 45,6 Mb
Release : 2009-06-17
Category : Biography & Autobiography
ISBN : 9781602396470
You Want To Go Where? by Jeff Blumenfeld Pdf
It's easy to get to the North Pole. The hard part is getting someone else to pay for the trip.
