Imagining Marketing

Author : Stephen Brown,Anthony Patterson
Publisher : Routledge
Page : 320 pages
File Size : 42,8 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134565498

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Imagining Marketing by Stephen Brown,Anthony Patterson Pdf

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.

Author : Stephen Brown
Publisher : Unknown
Page : 322 pages
File Size : 50,5 Mb
Release : 2013
Category : Arts
ISBN : 0203378040

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Imagining Marketing by Stephen Brown Pdf

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phe.

Author : Theodore Levitt
Publisher : Simon and Schuster
Page : 276 pages
File Size : 45,6 Mb
Release : 1986-04-21
Category : Business & Economics
ISBN : 9780029190906

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Marketing Imagination by Theodore Levitt Pdf

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.

Author : Nicolai Graakjaer
Publisher : Routledge
Page : 179 pages
File Size : 49,5 Mb
Release : 2014-11-27
Category : Business & Economics
ISBN : 9781317671893

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Analyzing Music in Advertising by Nicolai Graakjaer Pdf

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Author : Theodore Levitt
Publisher : Unknown
Page : 241 pages
File Size : 50,7 Mb
Release : 1986
Category : Electronic
ISBN : OCLC:451509105

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Marketing imagination by Theodore Levitt Pdf

Author : Joe Marconi
Publisher : Ntc Publishing Group
Page : 232 pages
File Size : 46,9 Mb
Release : 1996
Category : Business & Economics
ISBN : 0844235040

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Image Marketing by Joe Marconi Pdf

Image marketing; The rules: perception vs. reality; The tools: what people think of you vs. how people think of you; The market climate and the halo effect; The ups and downs of endorsements and sponsorships; Seriously not taking yourself too seriously; The media and the budget: what should image marketing cost? When the product is bigger than a breadbox; The negative option; The image marketing casebook; A crash course in image marketing.

Author : Dario Llinares
Publisher : Cambridge Scholars Publishing
Page : 235 pages
File Size : 46,9 Mb
Release : 2011-05-25
Category : Social Science
ISBN : 9781443831383

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The Astronaut by Dario Llinares Pdf

The Astronaut: Cultural Mythology and Idealised Masculinity interrogates the historical and cultural dynamics of one of the most revered icons of the 20th century. Analysing a diverse range of cultural representations the book postulates the construction of an intertextual mythology through which the astronaut becomes an embodiment of American ideological values and heroic manhood. The discursive processes at work in the range of media texts examined serve to embed the astronaut into the cultural imaginary as a largely coherent and uncontested exemplar of idealised masculinity. Using a range of interdisciplinary analytical tools the book examines how the social construction of this masculine ideal iterates and naturalises gender hegemony. The book situates the astronaut within the context of a modern/postmodern theoretical framework linking shifts in gender perspectives to the contradictory narratives and characterisations that inform the mediation of the astronaut. In so doing, the book argues for a re-evaluation of the, often oversimplified, use of the term hegemonic masculinity as an anchoring point for the critique of masculinity. The strength of this work is its interdisciplinary diversity and its interconnection of a range of themes including gender, representation, history, ideology, the postmodern and the media. Drawing upon contemporary theoretical debates while redeploying seminal theoretical texts the book offers new cultural interrogations of a highly familiar historical subject.

Author : Gabriel R. Ricci
Publisher : Routledge
Page : 308 pages
File Size : 40,7 Mb
Release : 2017-09-29
Category : Social Science
ISBN : 9781351301114

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Travel, Tourism, and Identity by Gabriel R. Ricci Pdf

Travel, Tourism and Identity addresses the psychological and social adjustments that occur when people make contact with others outside their social, cultural, or linguistic groups. Whether such contact is the result of tourism, seeking exile, or relocating abroad, the volume's contributors demonstrate how one's identity, cultural assumptions, and worldview can be brought into question. In some cases, the traveller finds that bridging the social and cultural gap between himself and the new society is fairly easy. In other cases, the traveller discovers that reorienting himself requires absorbing a new cultural history and traditions. The contributors argue that making these adjustments will surely enhance the traveller's or tourist's experience; otherwise the traveller or tourist will be at risk of becoming a marginalized figure, one disconnected from the society that surrounds him. This latest volume in the Culture & Civilization series features a collection of essays on travel and tourism. The essays cover a range of topics from historical travels to modern social identities. They discuss ancient travels, contemporary travels in Europe, Africa and sustainable eco-tourism, and the politics of tourism. Essays also address experiences of Grenada's "Spice Island" identity, and the effects of globalization and migrations on personal identity.

Author : Theodore Levitt
Publisher : Unknown
Page : 287 pages
File Size : 46,5 Mb
Release : 1990
Category : Business & Economics
ISBN : 8820010186

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Marketing imagination by Theodore Levitt Pdf

Author : James R. Gregory,Jack G. Wiechmann
Publisher : McGraw Hill Professional
Page : 296 pages
File Size : 44,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 0844233072

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Marketing Corporate Image by James R. Gregory,Jack G. Wiechmann Pdf

Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

Author : John Grant
Publisher : Profile Books(GB)
Page : 288 pages
File Size : 52,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 1861976402

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After Image by John Grant Pdf

A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.

Author : Lynn R. Kahle,Chung-Hyun Kim
Publisher : Psychology Press
Page : 509 pages
File Size : 43,8 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135606633

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Creating Images and the Psychology of Marketing Communication by Lynn R. Kahle,Chung-Hyun Kim Pdf

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

Author : Krista Neher
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 46,9 Mb
Release : 2014-02-24
Category : Business & Economics
ISBN : 9781118753484

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Visual Social Marketing For Dummies by Krista Neher Pdf

How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

Author : Jonathan Margolis,Patrick Garrigan
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 54,7 Mb
Release : 2008-11-24
Category : Business & Economics
ISBN : 9780470457801

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Guerrilla Marketing For Dummies by Jonathan Margolis,Patrick Garrigan Pdf

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

Author : Akel, Gökhan
Publisher : IGI Global
Page : 596 pages
File Size : 45,5 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668443828

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Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by Akel, Gökhan Pdf

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.