Impact Of Digital Transformation On The Development Of New Business Models And Consumer Experience

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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Author : Rodrigues, Maria Antónia,Proença, João F.
Publisher : IGI Global
Page : 347 pages
File Size : 54,5 Mb
Release : 2022-03-11
Category : Business & Economics
ISBN : 9781799891819

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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience by Rodrigues, Maria Antónia,Proença, João F. Pdf

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

Leading Digital

Author : George Westerman,Didier Bonnet,Andrew McAfee
Publisher : Harvard Business Review Press
Page : 303 pages
File Size : 53,5 Mb
Release : 2014-09-23
Category : Business & Economics
ISBN : 9781625272485

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Leading Digital by George Westerman,Didier Bonnet,Andrew McAfee Pdf

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Digital Business Models

Author : Sébastien Ronteau,Laurent Muzellec,Deepak Saxena,Daniel Trabucchi
Publisher : Walter de Gruyter GmbH & Co KG
Page : 213 pages
File Size : 45,8 Mb
Release : 2022-12-19
Category : Business & Economics
ISBN : 9783110762594

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Digital Business Models by Sébastien Ronteau,Laurent Muzellec,Deepak Saxena,Daniel Trabucchi Pdf

A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

Managing Digital Transformation

Author : Andreas Hinterhuber,Tiziano Vescovi,Francesca Checchinato
Publisher : Routledge
Page : 350 pages
File Size : 52,7 Mb
Release : 2021-05-26
Category : Business & Economics
ISBN : 9781000387841

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Managing Digital Transformation by Andreas Hinterhuber,Tiziano Vescovi,Francesca Checchinato Pdf

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

What's Your Digital Business Model?

Author : Peter Weill,Stephanie Woerner
Publisher : Harvard Business Press
Page : 256 pages
File Size : 44,9 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 9781633692718

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What's Your Digital Business Model? by Peter Weill,Stephanie Woerner Pdf

Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Digital Operating Model

Author : Rajesh Sinha
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 42,9 Mb
Release : 2022-08-02
Category : Business & Economics
ISBN : 9781119826835

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Digital Operating Model by Rajesh Sinha Pdf

Build your company’s next-generation growth strategy by using emerging technologies to disrupt your field and energize your business In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies—all without having to spend massive amounts of money in the process. The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find: Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growth Methods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers’ customers, which also leads to exponential business growth Real-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the process Digital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.

The Digital Transformation Playbook

Author : David L. Rogers
Publisher : Columbia University Press
Page : 267 pages
File Size : 50,8 Mb
Release : 2016-04-05
Category : Business & Economics
ISBN : 9780231541657

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The Digital Transformation Playbook by David L. Rogers Pdf

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Handbook of Research on Bioeconomy and Economic Ecosystems

Author : Pego, Ana
Publisher : IGI Global
Page : 528 pages
File Size : 44,5 Mb
Release : 2023-07-19
Category : Science
ISBN : 9781668488805

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Handbook of Research on Bioeconomy and Economic Ecosystems by Pego, Ana Pdf

Bioeconomy is an essential natural capital for life, citizen well-being, and societal prosperity. After decades of intense damaging use, pollution, and hydrological stress, Europe's ecosystems are acutely threatened with serious degradation. This situation not only means acute economic loss, but also entails catastrophic ecological, social, and cultural damage. Handbook of Research on Bioeconomy and Economic Ecosystems is a critical resource that explores the conservation of ecosystems and their biodiversity and discusses potential new challenges in terms of the economic, social, and environmental path for Europe and other regions of the world. Featuring research on topics such as bioeconomy, circular economy, and economic and social analysis, this book is ideally designed for city authorities, experts, officers, business representatives, economists, politicians, academicians, and researchers.

Opportunities and Challenges of Industrial IoT in 5G and 6G Networks

Author : Yu, Poshan,Hu, Xiaohan,Prakash, Ajai,Misuko, Nyaribo Wycliffe,Haiyue, Gu
Publisher : IGI Global
Page : 321 pages
File Size : 44,7 Mb
Release : 2023-06-07
Category : Computers
ISBN : 9781799892687

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Opportunities and Challenges of Industrial IoT in 5G and 6G Networks by Yu, Poshan,Hu, Xiaohan,Prakash, Ajai,Misuko, Nyaribo Wycliffe,Haiyue, Gu Pdf

Modern communication technologies such as 5G and 6G and the industrial internet of things have important attributes to meet the requirements of industries, and with the rapid development of the fourth industrial revolution and beyond, it is unavoidable that these will fulfill the necessary requirements of this important part of modernization. Opportunities and Challenges of Industrial IoT in 5G and 6G Networks ranges from the application of recently ratified communication standards, theoretical knowledge that provides tangible insight for understanding the principles of operation, design, implementation, and planning, to the outcomes from deployment of industrial projects. Covering topics such as 5G network programmability, industry policies, and optical networking technologies, this premier reference source is a valuable resource for computer scientists, IT specialists, industry consultants and professionals, business leaders, libraries, students, researchers, and academicians.

Handbook of Research on Promoting Logistics and Supply Chain Resilience Through Digital Transformation

Author : Masudin, Ilyas,Almunawar, Mohammad Nabil,Restuputri, Dian Palupi,Sud-On, Ploy
Publisher : IGI Global
Page : 417 pages
File Size : 50,9 Mb
Release : 2022-11-25
Category : Business & Economics
ISBN : 9781668458846

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Handbook of Research on Promoting Logistics and Supply Chain Resilience Through Digital Transformation by Masudin, Ilyas,Almunawar, Mohammad Nabil,Restuputri, Dian Palupi,Sud-On, Ploy Pdf

Adoption of new technologies in logistics and supply chain processes is crucial for the continued effectiveness of supply chains. Technology has the potential to address the issue of logistics and supply chain visibility throughout the supply chain, from raw materials through manufacturers and end users. When properly implemented, improved forecasting of inventory levels, employee productivity, adequate accountability, and higher warehouse savings are all possible. Additionally, businesses must upskill their supply chain workers and recruit and manage digital talent in cross-functional teams. The Handbook of Research on Promoting Logistics and Supply Chain Resilience Through Digital Transformation discusses the ways in which global logistics and supply chains have been severely disrupted by digital technology transformation. The book helps policymakers in designing a resilient framework that can absorb external shocks like the COVID-19 pandemic and also enhances the performance and operational capability of the logistics and supply chain network. Covering topics such as oil and gas maintenance support, stakeholder management, and business optimization strategy, this major reference work is essential for logistics professionals, business leaders and executives, IT managers, government officials, manufacturers, students and faculty of higher education, librarians, researchers, and academicians.

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

Author : Tyagi, Pankaj Kumar,Nadda, Vipin,Bharti, Vishal,Kemer, Ebru
Publisher : IGI Global
Page : 348 pages
File Size : 41,7 Mb
Release : 2023-03-20
Category : Business & Economics
ISBN : 9781668467343

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Embracing Business Sustainability Through Innovation and Creativity in the Service Sector by Tyagi, Pankaj Kumar,Nadda, Vipin,Bharti, Vishal,Kemer, Ebru Pdf

With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive. Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Innovation Accounting

Author : Dan Toma,Esther Gons
Publisher : Bis Publishers
Page : 0 pages
File Size : 50,7 Mb
Release : 2021
Category : Business & Economics
ISBN : 9063696205

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Innovation Accounting by Dan Toma,Esther Gons Pdf

Currently, there is no official method for how to measure innovation in business. This is where Innovation Accounting comes in. This book helps businesses to develop their level of capability and performance within innovation and accounting. This guide provides examples of tools, templates, and frameworks that businesses can utilize to improve their business culture, inspire innovation, and find a way to measure innovation. In a world where numbers, statistics, and analytics are increasingly becoming the most important aspect of everyday business, this book can help to find meaning in innovative practices and measure them. This will allow you to demonstrate to stakeholders how capital is used, and the impact it has on the business. So whether you're managing a lean startup aiming to meet a particularly difficult to meet KPI, or a corporation aiming to replicate the level of success you achieved in your most recent financial quarter, this book will contain something for everyone.

Handbook of Research on Stock Market Investment Practices and Portfolio Management

Author : Sharma, Renuka,Mehta, Kiran
Publisher : IGI Global
Page : 496 pages
File Size : 40,9 Mb
Release : 2022-06-30
Category : Business & Economics
ISBN : 9781668455302

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Handbook of Research on Stock Market Investment Practices and Portfolio Management by Sharma, Renuka,Mehta, Kiran Pdf

For the first time since the Great Depression, financial market issues threatened to derail global economic growth. This global financial crisis forced a reconsideration of systemic vulnerabilities with knowledge of numerous investment options and portfolio management strategies becoming more critical than ever before. A complete study of investment choices and portfolio management approaches in both the developing and developed worlds is required to achieve stability and sustainability. The Handbook of Research on Stock Market Investment Practices and Portfolio Management gives a thorough view on the recent developments in investment options and portfolio management strategies in global stock markets. Learning about the many investment options and portfolio management strategies available in the event of a worldwide catastrophe is critical. Covering topics such as AI-based technical analysis, marketing theory, and sharing economy, this major reference work is an excellent resource for investors, traders, economists, business leaders and executives, marketers, students and faculty of higher education, librarians, researchers, and academicians.

Handbook of Research on Global Networking Post COVID-19

Author : Pego, Ana
Publisher : IGI Global
Page : 624 pages
File Size : 46,9 Mb
Release : 2022-06-03
Category : Business & Economics
ISBN : 9781799888581

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Handbook of Research on Global Networking Post COVID-19 by Pego, Ana Pdf

Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networking Post-COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.

Digital Simplified

Author : Raj Vattikuti
Publisher : Imagine and Wonder
Page : 195 pages
File Size : 52,9 Mb
Release : 2022-12-01
Category : Business & Economics
ISBN : 9781637610718

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Digital Simplified by Raj Vattikuti Pdf

"As a technologist, entrepreneur, and philanthropist, Raj Vattikuti has the ideal background to outline the steps of creating a Digital Strategy. Ram Charan is one of the world's most influential consultants who brings deep business insight and understanding of digital business. Together Raj and Ram explain the benefits and pitfalls of various approaches and why standing still means failure. This book explains how a digital business thinks, operates with agility, develops deeper customer relationships, and appropriately uses technology. It also emphasizes that developing a Digital Strategy is an ongoing process to sustain a competitive advantage and provides a template to help business compete in a digital economy. This book offers a practical perspective from decades of partnering with various businesses across many sectors and outlines how to create value for your customers and business." Jacques Nasser AC "Raj Vattikuti and Ram Charan have seen what so many others have missed- that real digital transformation starts and ends with the business. The central lessons of their book are what every leader needs to hear: Give digital ownership to the business. Take an agile, iterative approach to investment. Design an innovation process based on experimentation. Push for speed and build digital products in weeks, not years. Shift the culture to empower employees, collaborate across silos, and focus on outcomes. This is how digital transformation delivers lasting growth. If you are leading a legacy business today, you cannot afford anything less!" David L. Rogers, global bestselling author of "The Digital Transformation Playbook" "This book is a game changer: no longer will the IT department be seen as disconnected from digital imperatives. Data ultimately should determine the direction of business strategy, capital allocation, and how to assess competitive threats and opportunities. Raj and Ram present the business case for driving digital solutions through innovative IT platforms which keep the plane afloat while installing a new digital engine." Dennis Carey, Vice Chairman Korn Ferry, Founder The Prium and The CEO-Academy