Improve Your Copywriting A Teach Yourself Guide

Author : J. Jonathan Gabay
Publisher : Mcgraw-hill
Page : 0 pages
File Size : 48,6 Mb
Release : 2011-04-21
Category : Reference
ISBN : 0071769846

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Improve Your Copywriting: A Teach Yourself Guide by J. Jonathan Gabay Pdf

More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

Author : Jonathan Gabay
Publisher : Teach Yourself
Page : 224 pages
File Size : 51,8 Mb
Release : 2010-01-29
Category : Language Arts & Disciplines
ISBN : 9781444129465

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Improve Your Copywriting: Teach Yourself by Jonathan Gabay Pdf

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 40,5 Mb
Release : 2010
Category : Electronic
ISBN : OCLC:733447403

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Teach Yourself by Anonim Pdf

Author : Katherine Lapworth
Publisher : Teach Yourself
Page : 222 pages
File Size : 54,9 Mb
Release : 2012-01-13
Category : Language Arts & Disciplines
ISBN : 9781444139686

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The Rules of Good Style: Teach Yourself Ebook A Practical Guide for 21st Century Writers by Katherine Lapworth Pdf

Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.

Author : Robert Ashton
Publisher : Teach Yourself
Page : 0 pages
File Size : 47,9 Mb
Release : 2012-02-24
Category : Language Arts & Disciplines
ISBN : 1444159070

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Copywriting in a Week by Robert Ashton Pdf

The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Author : Neil Hoechlin
Publisher : JNR Publishing via PublishDrive
Page : 75 pages
File Size : 47,9 Mb
Release : 2018-04-24
Category : Business & Economics
ISBN : PKEY:6610000069323

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The Ultimate Copywriting Guide for Beginners to Advanced by Neil Hoechlin Pdf

"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Download your copy now!

Author : Robert Ashton
Publisher : Teach Yourself
Page : 0 pages
File Size : 45,9 Mb
Release : 2016-05-10
Category : Business & Economics
ISBN : 1473609410

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Successful Copywriting in a Week: Teach Yourself by Robert Ashton Pdf

Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals

Author : Huang Smith
Publisher : Huang Smith
Page : 194 pages
File Size : 50,9 Mb
Release : 2021-03-04
Category : Electronic
ISBN : 1802222596

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Copywriting by Huang Smith Pdf

55% OFF FOR BOOKSTORES! NOW AT $ 23,95 INSTEAD OF $ 35,95! Do you know you can earn much with as a copywriter? Copywriting is one of the most important skills of online marketing. The art and science of direct response copywriting is to convey words effectively that causes people to buy something from you or to act specifically. Copywriters are among the highest paid writers in the world. However, to become a truly competent and profitable text expert, you need to invest time and energy in learning the subject. To really make a name for yourself as a copywriter, you should invest in a copywriting course that gives you the intensive training you need to make a successful career Apart from this, this book contains proven steps and strategies for being an effective copywriter The secrets of this book will help you start your career as a copywriter. This book will introduce you to the basics of copywriting, but it will also give you some insights into what to expect when you receive acopywriting job. The best copywriters in the world are learning more and more about their art. This book will help you catch up.

Author : Anonim
Publisher : Unknown
Page : 148 pages
File Size : 43,9 Mb
Release : 2020-05-12
Category : Electronic
ISBN : 9798644797035

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Copywriting 2020 by Anonim Pdf

Learn The Art Of Copywriting Quickly With This Simple Step-by-Step Guide! This Guide Is Perfect For Anyone Looking To Improve Their Online Business! Did you always want to improve your copywriting skills? Have you tried completing copywriting projects in the past but couldn't successfully finish them? Are you looking for tips that will make you a better copywriter? If you are, then keep reading to discover how to become much better in copywriting. A lot of people choose to pursue the career in copywriting as it is one of the most important skills in online marketing. Copywriting is not easy, since you need to change your mindset to create sentences that will make the people buy that specific product you are selling! It might sound like a lot of work, but you shouldn't worry! This guide will teach you everything there is about copywriting. The guide consists of more than 90 pages of quality content that includes different terminology, important information, and useful tricks that will make you a professional copywriter! Here's what you can learn from our amazing guide on copywriting: Everything you need to know about copywriting What is SEO and how can it help you rank better on Google How to use copywriting for social media ads and email marketing Tips and tricks that will make the copywriting process much easier What are the most common mistakes you will encounter The secret to earning a lot of money through copywriting And much more! The guide includes everything you might need to start earning a lot of money from copywriting. You can achieve anything given enough time, energy, and practice. Are you ready to become the best version of yourself that you always dreamed of?! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!

Author : Anonim
Publisher : Huang Smith
Page : 194 pages
File Size : 53,9 Mb
Release : 2021-03-04
Category : Electronic
ISBN : 1802222553

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Copywriting by Anonim Pdf

55% OFF FOR BOOKSTORES! NOW AT $ 24,95 INSTEAD OF $ 35,95! Do you know you can earn much with as a copywriter? Copywriting is one of the most important skills of online marketing. The art and science of direct response copywriting is to convey words effectively that causes people to buy something from you or to act specifically. Copywriters are among the highest paid writers in the world. However, to become a truly competent and profitable text expert, you need to invest time and energy in learning the subject. To really make a name for yourself as a copywriter, you should invest in a copywriting course that gives you the intensive training you need to make a successful career Apart from this, this book contains proven steps and strategies for being an effective copywriter The secrets of this book will help you start your career as a copywriter. This book will introduce you to the basics of copywriting, but it will also give you some insights into what to expect when you receive acopywriting job. The best copywriters in the world are learning more and more about their art. This book will help you catch up.

Author : Gary Provost
Publisher : Penguin
Page : 176 pages
File Size : 45,7 Mb
Release : 2019-05-28
Category : Language Arts & Disciplines
ISBN : 9781984805614

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100 Ways to Improve Your Writing (Updated) by Gary Provost Pdf

The classic text on writing well, now refreshed and updated—an essential text for writers of all ages. This is the one guide that anyone who writes—whether student, businessperson, or professional writer—should keep on his or her desk. Filled with professional tips and a wealth of instructive examples, 100 Ways to Improve Your Writing can help solve any writing problem. In this compact, easy-to-use volume you'll find the eternal building blocks of good writing—from grammar and punctuation to topic sentences—as well as advice on challenges such as writer's block and creating a strong title. It is a must-have resource—perfect for reading cover to cover, or just for keeping on hand for instant reference—now updated and refreshed for the first time.

Author : J. Jonathan Gabay
Publisher : McGraw-Hill
Page : 336 pages
File Size : 44,6 Mb
Release : 2003-07-28
Category : Reference
ISBN : 0071426574

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Teach Yourself Copywriting by J. Jonathan Gabay Pdf

Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

Author : Jonathan Gabay
Publisher : Teach Yourself
Page : 227 pages
File Size : 45,7 Mb
Release : 2010-02-26
Category : Business & Economics
ISBN : 9781444129533

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Make A Difference With Your Marketing: Teach Yourself by Jonathan Gabay Pdf

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Author : Chris L Blackmore
Publisher : Unknown
Page : 252 pages
File Size : 50,7 Mb
Release : 2019-07-22
Category : Electronic
ISBN : 1081322500

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Copywriting by Chris L Blackmore Pdf

Improvise as writers isn't enough to create effective headlines and persuasive copies. Behind the concept of copywriter are hidden techniques and ideas you can't ignore. Would you like to learn the most incisive ones? This is the book you were looking for! Every business, whether small or large, has to promote itself and it doesn't matter how fantastic your product or service is if you can't communicate that to customers. Every company needs to communicate a powerful message and that means you need persuasive writing. This book contains all the skills and techniques you need to write ads and commercials, and more generally improve your messages in a clear, simple, and effective way. You will learn: The universal hidden structure behind all persuasive copy How to avoid the most common copywriting mistake How to build a powerful sales message that makes money Simple techniques to turn your bad business marketing into an irresistible copy How to make the price irrelevant and be the only choice for your ideal costumer And much more! Target users A beginner who wants to learn more about copywriting A professional who wants to improve the image of his business A person who is in a marketing profession who think he knows, but probably makes quite a few false assumptions

Author : Roger Kinsky
Publisher : John Wiley & Sons
Page : 267 pages
File Size : 55,5 Mb
Release : 2012-04-23
Category : Business & Economics
ISBN : 9781118395356

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Teach Yourself About Shares by Roger Kinsky Pdf

If you want to learn more about the sharemarket but you're baffled by the rules and jargon — not to mention the price fluctuations — this is the book for you. Teach Yourself About Shares is the most comprehensive share-investing book on the market. This revised edition of Roger Kinsky's bestseller is a user-friendly guide that will have you maximising your profitability on the sharemarket in no time. Inside you'll discover: what the different types of shares are, and how to buy and sell them the positives of share investing and the traps for the unwary how to judge the market and trade the right shares at the right time how to set up and manage your share portfolio why share prices fluctuate, and how to use this knowledge to your advantage how to tailor your trading strategy to your lifestyle and investment capital how to minimise your share-investing risks. Each chapter concludes with practical learning exercises with solutions, enabling you to consolidate your knowledge so you can move on to the next step with confidence. Whether you are just starting out in shares or you're an experienced trader, this book contains everything you need to know to allow you to maximise your profits in the Australian market.