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In the News, 3rd edition by William Wray Carney,Colin Babiuk,Mark Hunter LaVigne Pdf
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
In the News, 3rd edition by William Wray Carney,Colin Babiuk,Mark Hunter LaVigne Pdf
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
First there was the spoken word, the long-distance runner, and later the wall posters of ancient Rome and China. Here is an investigation of the human need to gather and spread news, proving that the hunger for news and sensationalism wasn't born with modern technology.
Numbers and statistical claims dominate today's news. Politics, budgets, crime analysis, medical issues, and sports reporting all demand numbers. Now in its third edition, News & Numbers focuses on how to evaluate statistical claims in science, health, medicine, and politics. It does so by helping readers answer three key questions about all scientific studies, polls, and other statistical claims: "What can I believe?" "What does it mean?" and "How can I explain it to others?" Updated throughout, this long overdue third edition brings this classic text up-to-date with the 21st century with a complete updating of examples, case studies, and stories. The text emphasises clear thinking and common sense approaches for understanding, analyzing and explaining statistics, and terms throughout the book are explained in easy-to-understand, nontechnical language. Much new material has been added to ensure the text maintains its pertinent approach to the subject, including: A section on computer modelling Additional chapters on risks and 'missing numbers' Updated sections on health plans and insurance, including updates on President Obama's health system overhaul & new material on health care costs and quality
Author : William Wray Carney Publisher : University of Alberta Page : 290 pages File Size : 47,7 Mb Release : 2012-07-02 Category : Business & Economics ISBN : 9780888645296
In the News, 2nd edition by William Wray Carney Pdf
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
The Elements of Journalism, Revised and Updated 3rd Edition by Bill Kovach,Tom Rosenstiel Pdf
The Book That Every Citizen and Journalist Should Read “What this book does better than any single book on media history, ethics, or practice is weave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk.” —Rasmi Simhan, Boston Globe “Kovach and Rosenstiel’s essays on each [element] are concise gems, filled with insights worthy of becoming axiomatic. . . . The book should become essential reading for journalism professionals and students and for the citizens they aim to serve.” —Carl Sessions Stepp, American Journalism Review “If you think journalists have no idea what you want . . . here is a book that agrees with you. Better—it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it.” —Marta Salij, Detroit Free Press The elements of journalism are: * Journalism’s first obligation is to the truth. * Its first loyalty is to citizens. * Its essence is a discipline of verification. * Its practitioners must maintain an independence from those they cover. * It must serve as an independent monitor of power. * It must provide a forum for public criticism and compromise. * It must strive to make the significant interesting and relevant. * It must keep the news comprehensive and proportional. * Its practitioners must be allowed to exercise their personal conscience.
Writing and Reporting the News by Jerry Lanson,Mitchell Stephens Pdf
A comprehensive and accessible introductory text for journalism students. Lanson and Stephens provide thorough instruction on writing and reporting, examples of good and bad writing and extensive opportunities to apply their advice through practical exercises. Based on the authors' careers as journalists and journalism professors--and on the experience of dozens of other reporters--this textbook/workbook gives students a clear, logical introduction to the craft of journalism. The book has three goals: to teach clear, concise and accurate writing; to teach students how to find reliable information about newsworthy events and issues and how to set this information within an understandable and meaningful context; to explain the workings of print, online and broadcast newsrooms and how the gathering and delivery of news are changing in today's increasingly digital and cross-media age.--From publisher description.
Practical Newspaper Reporting by David Spark,Geoffrey Harris Pdf
Now in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Detailed and down-to-earth, this book delivers: • Guidance on news gathering, from government and business to sport and religion • Guidance on news writing, drawing on over 300 examples that have appeared in print, discussing why they work or how they could have been better • Guidance on feature writing, including profiles, comment, leading articles, obituaries and reviews • Specific chapters on ethical reporting and the possibilities and pitfalls of investigative journalism • A review of the new financial realities that the internet is imposing on the media. Informed by over half a century′s professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
Author : Mark Conrad Publisher : Taylor & Francis Page : 454 pages File Size : 49,9 Mb Release : 2017-02-17 Category : Language Arts & Disciplines ISBN : 9781317430537
The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
In the News : the Practice of Media Relations in Canada by Anonim Pdf
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
Writing and Reporting the News by Gerald Lanson,Mitchell Stephens Pdf
Writing and Reporting the News, Second Edition, by Gerald Lanson and Mitchell Stephens provides thorough instructions on writing and reporting and extensive opportunities to apply those instructions. Based on the authors' careers as journalists and on the experience of dozens of other first-rate reporters, this unique textbook/workbook combination gives students a sense of the challenges, pressures, and rewards of the profession. It supplies hundreds of real-life examples and problems designed to accomplish four goals: 1) teach a comprehensive set of complex writing and reporting skills; 2) expose students to real-life sources of information; 3) train students to think and act like reporters; and 4) help students think about words and how they are used.
The Elements of Journalism by Bill Kovach,Tom Rosenstiel Pdf
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting on newsrooms around the country. But, more than anything, they were aware that readers, listeners, and viewers — the people who use the news — were turning away from it in droves. There were many reasons for the public's growing lack of trust. On television, there were the ads that looked like news shows and programs that presented gossip and press releases as if they were news. There were the "docudramas," television movies that were an uneasy blend of fact and fiction and which purported to show viewers how events had "really" happened. At newspapers and magazines, celebrity was replacing news, newsroom budgets were being slashed, and editors were pushing journalists for more "edge" and "attitude" in place of reporting. And, on the radio, powerful talk personalities led their listeners from sensation to sensation, from fact to fantasy, while deriding traditional journalism. Fact was blending with fiction, news with entertainment, journalism with rumor. Calling themselves the Committee of Concerned Journalists, the twenty-five determined to find how the news had found itself in this state. Drawn from the committee's years of intensive research, dozens of surveys of readers, listeners, viewers, editors, and journalists, and more than one hundred intensive interviews with journalists and editors, The Elements of Journalism is the first book ever to spell out — both for those who create and those who consume the news — the principles and responsibilities of journalism. Written by Bill Kovach and Tom Rosenstiel, two of the nation's preeminent press critics, this is one of the most provocative books about the role of information in society in more than a generation and one of the most important ever written about news. By offering in turn each of the principles that should govern reporting, Kovach and Rosenstiel show how some of the most common conceptions about the press, such as neutrality, fairness, and balance, are actually modern misconceptions. They also spell out how the news should be gathered, written, and reported even as they demonstrate why the First Amendment is on the brink of becoming a commercial right rather than something any American citizen can enjoy. The Elements of Journalism is already igniting a national dialogue on issues vital to us all. This book will be the starting point for discussions by journalists and members of the public about the nature of journalism and the access that we all enjoy to information for years to come.
The Elements of News Writing by James Williamson Kershner Pdf
Kershner's The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolving industry. With comprehensive coverage from history to how-to, and discussions of new media, online journalism, blogging, and social networking, this text covers news writing from a 360 degree view. The Elements of News Writing covers the basics of news writing without the extra verbiage that bogs down many textbooks. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing for all types of mass media, new and old.
Author : Jim Foust Publisher : Taylor & Francis Page : 336 pages File Size : 51,8 Mb Release : 2017-01-01 Category : Language Arts & Disciplines ISBN : 9781351816038
The third edition of Online Journalism builds on the foundations of journalism to clearly show how they can be integrated into online environments. It takes the perspective that web content shouldn't be a separate component or an afterthought but instead is a vital part of story creation. From doing research to creating the web space, to posting and getting stories into the hands of users, this useful resource gives students the tools they need. Online Journalism readies readers for wherever their news careers take them, whether it's to the online portion of legacy news organizations, to online-only startups, or to blogs, news apps and beyond. Key features include a companion website, practical activities at the end of each chapter, screenshots illustrating key concepts and a Glossary.
