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Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
Women's Magazines in Print and New Media by Noliwe Rooks,Victoria Pass,Ayana Weekley Pdf
This book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.
Thrift and Thriving in America by Joshua Yates,James Davison Hunter Pdf
Thrift and Thriving in America is a collection of groundbreaking essays on the significance of thrift throughout American history. It reveals thrift as a dynamic moral ideal and practice that not only provides insight into evolving meanings of material wellbeing, but also into the changing understandings of the good life and the good society more generally.
Modernity and urbanity have long been considered mutually sustaining forces in early twentieth-century America. But has the dominance of the urban imaginary obscured the importance of the rural? How have women, in particular, appropriated discourses and images of rurality to interrogate the problems of modernity? And how have they imbued the rural-traditionally viewed as a locus for conservatism-with a progressive political valence? Touching on such diverse subjects as eugenics, reproductive rights, advertising, the economy of literary prizes, and the role of the camera, A New Heartland demonstrates the importance of rurality to the imaginative construction of modernism/modernity; it also asserts that women, as objects of scrutiny as well as agents of critique, had a special stake in that relation. Casey traces the ideals informing America's conception of the rural across a wide field of representational domains, including social theory, periodical literature, cultural criticism, photography, and, most especially, women's rural fiction ("low" as well as "high"). Her argument is informed by archival research, most crucially through a careful analysis of The Farmer's Wife, the single nationally distributed farm journal for women and a little known repository of rural American attitudes. Through this broad scope, A New Heartland articulates an alternative mode of modernism by challenging orthodox ideas about gender and geography in twentieth-century America.
Comic Books and American Cultural History by Matthew Pustz Pdf
Comic Books and American Cultural History is an anthology that examines the ways in which comic books can be used to understand the history of the United States. Over the last twenty years, there has been a proliferation of book-length works focusing on the history of comic books, but few have investigated how comics can be used as sources for doing American cultural history. These original essays illustrate ways in which comic books can be used as resources for scholars and teachers. Part 1 of the book examines comics and graphic novels that demonstrate the techniques of cultural history; the essays in Part 2 use comics and graphic novels as cultural artifacts; the third part of the book studies the concept of historical identity through the 20th century; and the final section focuses on different treatments of contemporary American history. Discussing topics that range from romance comics and Superman to American Flagg! and Ex Machina, this is a vivid collection that will be useful to anyone studying comic books or teaching American history.
Testimonial Advertising in the American Marketplace by M. Moskowitz Pdf
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.
We Are What We Sell by Danielle Sarver Coombs,Bob Batchelor Pdf
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
The Modern Restoration by Stephen Parker,Peter Davies,Matthew Philpotts Pdf
This book seeks to move twentieth-century German literary history away from its stubbornly persistent reliance on the political turning-points of 1933 and 1945. In the first part of the book, the authors analyze a synchronic corpus of literary journals, identifying a restorative aesthetic mood in the years 1930-1960 which persists across political date boundaries. In the second part, the careers of five writers are considered diachronically against this prevailing restorative climate: Gottfried Benn, Johannes R. Becher, Bertolt Brecht, Günter Eich, and Peter Huchel. Combining these two approaches, the authors show that a fresh perspective that challenges established literary-historical periodisations can shed light on the common cultural and aesthetic ground shared by writers, editors and critics across the ideological divides of the era.
Drawing on war propaganda, popular advertising, voluminous government records, and hundreds of letters and other accounts written by women in the 1940s, Melissa A. McEuen examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts--not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. McEuen also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, Making War, Making Women offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort.
Romans Disarmed by Sylvia C. Keesmaat,Brian J. Walsh Pdf
Globalization. Homelessness. Ecological and economic crisis. Conflicts over sexuality. Violence. These crisis-level issues may seem unique to our times, but Paul's Letter to the Romans has something to say to all of them. Following their successful Colossians Remixed, Sylvia Keesmaat and Brian Walsh unpack the meaning of Romans for its original context and for today. The authors demonstrate how Romans disarms the political, economic, and cultural power of the Roman Empire and how this ancient letter offers hope in today's crisis-laden world. Romans Disarmed helps readers enter the world of ancient Rome and see how Paul's most radical letter transforms the lives of the marginalized then and now. Intentionally avoiding abstract debates about Paul's theology, Keesmaat and Walsh move back and forth between the present and the past as they explore themes of home, economic justice, creation care, the violence of the state, sexuality, and Indigenous reconciliation. They show how Romans engages with the lived reality of those who suffer from injustice, both in the first century and in the midst of our own imperial realities.
Whereas the primary scholarship on progressive reform and literature has focused on the New Deal, Edmunds returns to the Progressive Era, when reformers pushed a sentimental view of the domestic sphere to advance social policy interests. In contrast, modernist writers including Djuna Barnes, Jean Toomer, Edna Ferber, Tillie Olsen, Nathanael West, and Flannery OConnor reacted by producing fiction that belied depictions of a sunny home front by evoking the darker undercurrents of family life.
Women in Magazines by Rachel Ritchie,Sue Hawkins,Nicola Phillips,S. Jay Kleinberg Pdf
Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.