Author : Vanita Kohli
Publisher : SAGE
Page : 272 pages
File Size : 55,7 Mb
Release : 2006-06-14
Category : Business & Economics
ISBN : 0761934693
The Indian Media Business by Vanita Kohli Pdf
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.