Author : Marika Lüders,Tor W. Andreassen,Simon Clatworthy,Tore Hillestad
Publisher : Edward Elgar Publishing
Page : 448 pages
File Size : 48,5 Mb
Release : 2017-07-28
Category : Electronic
ISBN : 9781785369483
Innovating for Trust by Marika Lüders,Tor W. Andreassen,Simon Clatworthy,Tore Hillestad Pdf
This book adopts a multidisciplinary approach to innovation, and argues that because innovation is always risky business, trust is an essential premise and outcome of successfully designing, developing and finally launching innovations. Each part of the book encompasses a different aspect of innovating for trust. It begins with the notion of trust, before covering the importance of trust in future thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. It concludes with the importance of trust in commercializing innovations.