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Author : Thomas Bivins
Publisher : Unknown
Page : 102 pages
File Size : 49,6 Mb
Release : 1991
Category : Public relations
ISBN : 0844232629
Author : Thomas Harvey Bivins
Publisher : N T C Business Books
Page : 360 pages
File Size : 45,7 Mb
Release : 1995
Category : Business & Economics
ISBN : STANFORD:36105019343198
With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Author : Whitney Lehmann
Publisher : Routledge
Page : 282 pages
File Size : 55,7 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9781351261906
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Author : Thomas Bivins
Publisher : N T C Business Books
Page : 360 pages
File Size : 52,7 Mb
Release : 1991
Category : Business & Economics
ISBN : IND:30000039909969
Author : Bivins
Publisher : Unknown
Page : 128 pages
File Size : 51,6 Mb
Release : 2013-04-01
Category : Electronic
ISBN : 9814599794
Intended for students who plan to work as public relations practitioners, this title emphasizes the fundamentals of Writing and provides instructions on organizing releases for everything from broadcast radio to Twitter.
Author : Thomas H. Bivins
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 45,6 Mb
Release : 2013-02-19
Category : Social Science
ISBN : 0073526231
Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.
Author : Ronald D. Smith
Publisher : Routledge
Page : 92 pages
File Size : 53,6 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781135466343
Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Thomas Bivins
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 44,6 Mb
Release : 2010-03-02
Category : Business & Economics
ISBN : 0073511986
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
Author : Thomas Bivins,Thomas Harvey Bivins
Publisher : McGraw-Hill Humanities/Social Sciences/Languages
Page : 0 pages
File Size : 43,7 Mb
Release : 2004-07
Category : Public relations
ISBN : 0072882565
The essential skills for developing & writing public relations materials are laid out in this book, which covers news releases, backgrounders, newsletter & magazine articles, brochures, print advertising copy, & broadcast scripts.
Author : Whitney Lehmann
Publisher : Unknown
Page : 184 pages
File Size : 49,7 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 1351261924
"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--
Author : Thomas Harvey Bivins
Publisher : Unknown
Page : 0 pages
File Size : 55,8 Mb
Release : 1999
Category : Public relations
ISBN : 0844203505
Whether you are putting together a press kit, writing an annual report, designing a newsletter or planning a website, this book offers guidance, models and exercises that will help you produce professional, polished publications.
Author : Ronald D. Smith
Publisher : Routledge
Page : 992 pages
File Size : 47,9 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317302971
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Author : Merry Aronson,Don Spetner,Carol Ames
Publisher : Wiley + ORM
Page : 366 pages
File Size : 47,9 Mb
Release : 2010-12-28
Category : Business & Economics
ISBN : 9781118041079
The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Author : Joseph M. Zappala
Publisher : Routledge
Page : 312 pages
File Size : 46,7 Mb
Release : 2010-04-02
Category : Business & Economics
ISBN : 9781135231576
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include: increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" a new planning outline to help writers develop more effective messages expanded checklists for writers to reference when working on assignments additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more new assignments based on topics, issues and problems that public relations professionals in all sectors face today restructured content for improved writing flow and consistency full instructor manual available via the Support Material link on www.routledge.com/9780415997546. Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.
Author : Janet Mizrahi
Publisher : Business Expert Press
Page : 135 pages
File Size : 43,8 Mb
Release : 2015-12-29
Category : Business & Economics
ISBN : 9781631573064
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
