Intellectual Property In The Global Marketplace 2 Volume Set
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Intellectual Property in the Global Marketplace, 2 Volume Set by Melvin Simensky,Lanning Bryer,Neil J. Wilkof Pdf
With contributions from prestigious lawyers, economists, accountants, and consultants from around the world, Intellectual Property in the International Marketplace presents a highly complex subject in a user-friendly, organized manner. The two-volumes serve as an intellectual property compendium to business professionals and their counsel, helping them explore and answer intellectual property questions in business transactions in global settings. Volume I covers the methods for dealing with intellectual property in every type of business transaction, while Volume II covers the underlying general principles of international intellectual property law. The core volume (ISBN 0471-351059) is supplemented annually. The 2002 Supplement (ISBN 0471-390313) includes: * New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce. * Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea. The supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace, Second Edition (ISBN 0471-351059).
Intellectual Property in the Global Marketplace, 2 Volume Set, 2001 Supplement by Melvin Simensky,Lanning G. Bryer,Neil J. Wilkof Pdf
With contributions from prestigious lawyers, economists, accountants, and consultants from around the world, Intellectual Property in the International Marketplace presents a highly complex subject in a user-friendly, organized manner. The two-volumes serve as an intellectual property compendium to business professionals and their counsel, helping them explore and answer intellectual property questions in business transactions in global settings. Volume I covers the methods for dealing with intellectual property in every type of business transaction, while Volume II covers the underlying general principles of international intellectual property law. The core volume (ISBN 0471-351059) is supplemented annually. The 2002 Supplement (ISBN 0471-390313) includes: * New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce. * Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea. The supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace, Second Edition (ISBN 0471-351059).
Intellectual Property in the Global Marketplace, Country-by-Country Profiles by Melvin Simensky,Lanning G. Bryer,Neil J. Wilkof Pdf
IP protection and exploitation in the world's markets Globalization is introducing additional complexity to the already-complicated topic of intellectual property. As IP becomes the "new global currency", Intellectual Property in the Global Marketplace: Volume 2 – Commercial Exploitation and Country-by-Country Profiles provides clear guidance for anyone involved in international business. From trademarks and domain names to valuation, legislation, piracy, and more, the discussion provides clear guidance toward aspects of IP that are critical to doing business. Focusing on trend development and the protection of intellectual property, this book offers insightful advice for extracting maximum value from your IP.
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace by World Intellectual Property Organization Pdf
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Intellectual Property in the Global Marketplace, Set by Melvin Simensky,Lanning G. Bryer,Neil J. Wilkof Pdf
Die Verwertung geistigen Eigentums ist ein heiß diskutiertes Thema im internationalen Marktgeschehen. Die Kosten und Probleme in Verbindung mit einer Produkteinführung am Markt veranlaßt Unternehmen, bestehendes geistiges Eigentum (Patente, Warenzeichen, Technologie und Urheberrechte) besser zu nutzen. Diese 2. Auflage des zweibändigen Werkes hilft Ihnen dabei: Sie erfahren alles über aktuelle Trends im Bereich Bewertung, Nutzung und Schutz von geistigem Eigentum. Die Themen werden von allen Seiten (z.B. juristisch, finanziell und wirtschaftlich) beleuchtet. Enthalten sind umfangreiche Checklisten, Definitionen wichtiger Verhandlungstermini, Auszüge aus US-amerikanischen und internationalen Gesetzen und Verfahren sowie ausführliche Fallbeispiele. Beide Bände werden jährlich ergänzt und aktualisiert, um aktuellen Trends und Entwicklungen auf diesem Gebiet Rechnung zu tragen. (09/99)
Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce by Melvin Simensky,Lanning G. Bryer,Neil J. Wilkof Pdf
Die Verwertung geistigen Eigentums ist ein heiß diskutiertes Thema im internationalen Marktgeschehen. Die Kosten und Probleme in Verbindung mit einer Produkteinführung am Markt veranlaßt Unternehmen, bestehendes geistiges Eigentum (Patente, Warenzeichen, Technologie und Urheberrechte) besser zu nutzen. Band 1 (Electronic Commerce, Valuation and Protection) des 2-bändigen Werks beschäftigt sich in der 2. Auflage ausführlich mit dem Thema elektronischer Handel, Bewertung und Schutz geistigen Eigentums. Sie erfahren alles über aktuelle Trends im Bereich Bewertung, Nutzung und Schutz von geistigem Eigentum. Die Themen werden von allen Seiten (z.B. juristisch, finanziell und wirtschaftlich) beleuchtet. Enthalten sind umfangreiche Checklisten, Definitionen wichtiger Verhandlungstermini, Auszüge aus wichtigen US-amerikanischen und internationalen Gesetzen und Verfahren sowie ausführliche Fallbeispiele. Beide Bände werden jährlich ergänzt und aktualisiert, um aktuellen Trends und Entwicklungen auf diesem Gebiet Rechnung zu tragen. (09/99)
Wiley International Encyclopedia of Marketing, 6 Volume Set by Anonim Pdf
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Intellectual Property Rights by Birgitte Andersen Pdf
The book presents an impressive line-up of experts in the increasingly relevant field of law and economics, an area that has particular relevance to the issue of IP rights. . . an excellent collection of cutting-edge research. . . an essential read for those interested in the economic impact of IPRs. . . a highly recommended collection. Andrés Guadamuz, Journal of Intellectual Property Law and Practice Intellectual property policy has been framed too commonly in terms of refining and strengthening legal rights. As intellectual property grows in scope and importance, the limitations of this narrow approach have become all too apparent. This important collection puts the policy problems in proper perspective by assembling the work of leading scholars and researchers who examine intellectual property rights in terms of how they actually work in legal, economic, and institutional contexts. Brian Kahin, University of Michigan and formerly White House Office of Science and Technology Policy, US For a long time we have thought about IPRs as a policy instrument to avoid a "tragedy of commons". The essays collected by Birgitte Andersen show that in the XXI century economy there is another, and so far underestimated, danger: a sort of "tragedy of markets" where every knowledge or cultural expression becomes privatised. This will generate a greater knowledge and culture divide, with an increased corporate dominance. Those who are afraid of the dangers of exclusion and believe that open access to science, technology and culture will lead us in a more intriguing world will find convincing arguments and explanations in this volume. Daniele Archibugi, Italian National Research Council, Italy There is a growing need to understand the role of the regulation of intellectual property rights (IPRs), in order not only to achieve economic performance, growth and sustainable development at corporate, sectoral and global levels, but also to provide a higher quality of life for communities worldwide. Intellectual Property Rights is cutting edge in addressing current debates affecting businesses, industry sectors and society today, and in focusing not only on the enabling welfare effects of IPR systems, but also on some of the possible adverse effects of IPR systems. The main areas covered in the book are: the global commons in an era of corporate dominance and privatisation of the public domain, including science, culture, and healthcare under TRIPS the rationales for IPRs, and the importance of an appropriate design of an IPR regime in achieving its objectives opening the black box of IPR offices and critically reviewing how they affect economic performance in both theory and practice coordinating the institutions (state versus sector institutions, knowledge networks, innovation systems) creating and extracting financial and non-financial value from patents and copyrights. This book challenges the existing mainstream thinking and analytical frameworks dominating the theoretical literature on IPRs within economics, management, politics, law and regulation theory. It is relevant for policymakers, business analysts, industrial and business economists, researchers and students.
Intellectual Property Assets in Mergers and Acquisitions by Lanning G. Bryer,Melvin Simensky Pdf
An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues. Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.
The Indian Media Economy (2-volume set) by Adrian Athique,Vibodh Parthasarathi,S.V. Srinivas Pdf
The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms. Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks. Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.
Handbook of International Trade by E. Kwan Choi,James C. Hartigan Pdf
This second volume of the Handbook of International Tradefocuses on the economic and legal analysis of international lawsand institutions as they impact trade. Containing chapters written by both economic and legal scholars,this volume encourages cross-discipline discussion with writingthat is accessible to those approaching the material from anybackground. Central issues to those studying international trade areaddressed, including: labor, environmental rights, and preferential tradeagreements antitrust policy patent rights trade liberalization foreign direct investment.
Author : Robert Goldscheider,Alan H. Gordon Publisher : John Wiley & Sons Page : 312 pages File Size : 55,5 Mb Release : 2006-06-26 Category : Law ISBN : 9780471793380
Licensing Best Practices by Robert Goldscheider,Alan H. Gordon Pdf
"The LESI Guide to Licensing Best Practices, to which I was proudto contribute, has found solid acceptance in the internationallicensing community. The new volume of Licensing BestPractices maintains this high standard. It was designed to becomplementary to its predecessor and broadens the scope of thescholarship. Standing alone, Licensing Best Practices is avaluable source of contemporary information. In combination withThe LESI Guide to Licensing Best Practices, we have a veryvaluable source of insights and practical knowledge." —Heinz Goddar Partner Boehmert & Boehmert "Few if any other intellectual property references lay therequired geographic foundation for the scientific, business, andlegal issues presented. Goldscheider and Gordon demonstrate thattech transfer occurs in a global arena. The book lives up to itstitle: Licensing Best Practices." —James E. Malackowski President & CEO, Ocean Tomo, LLCpast president, LES-USA & Canada An invaluable complement to the field's acclaimed book onlicensing best practices Spanning the globe, from Scandinavia to Japan and Mexico toKorea, Licensing Best Practices provides a comprehensive anduser-friendly resource for professionals in licensing andtechnology management. Featuring contributions from some of themost highly regarded LESI professionals, this definitive guideincludes detailed discussions on some of the hottest topics inlicensing, including: Licensing and Technology Transfer to China Software Licensing as a Driver of the Indian Economy Secrets of Successful Dealmaking in Asia Licensing in Scandinavia-Home of Entrepreneurial Inventors,Industrialists, and Philanthropists Global Innovation and Licensing Opportunities on theInternet Energy and Environment Driving Technology and Licensing Licensing Nanotechnology Assuring Royalty Compliance in High Technology Licensing Intellectual Property Allocation Strategies in JointVentures Applications of Game Theory to IP Royalty Negotiations
The Regulation of Services and Intellectual Property by BryanC. Mercurio Pdf
International rules on trade in services and intellectual property arenew additions to the multilateral trading system, but both have played an important role in the system since their entry. Accompanied by a detailed introduction, this volume contains essays which cover not only the law and jurisprudence of these topics but also the underlying economics and politics behind their incorporation into the multilateral system and continued prominence. The volume provides readers with a comprehensive overview of the development of these controversial and increasingly important areas of international trade law.
