Intelligent Content A Primer

Author : Ann Rockley,Charles Cooper,Scott Abel
Publisher : XML Press
Page : 147 pages
File Size : 52,7 Mb
Release : 2015-09-25
Category : Business & Economics
ISBN : 9781457191336

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Intelligent Content: A Primer by Ann Rockley,Charles Cooper,Scott Abel Pdf

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Author : Ann Rockley,Charles Cooper,Scott Abel
Publisher : Unknown
Page : 0 pages
File Size : 42,5 Mb
Release : 2015
Category : Electronic
ISBN : 1937434478

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Intelligent Content by Ann Rockley,Charles Cooper,Scott Abel Pdf

Author : Carlos Evia
Publisher : Routledge
Page : 216 pages
File Size : 41,8 Mb
Release : 2018-12-17
Category : Language Arts & Disciplines
ISBN : 9781351187497

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Creating Intelligent Content with Lightweight DITA by Carlos Evia Pdf

Creating Intelligent Content with Lightweight DITA documents the evolution of the Darwin Information Typing Architecture (DITA) – a widely used open standard for structuring technical content. DITA has grown in popularity and features since its origins as an internal grammar for structuring technical documentation at IBM. This book introduces Lightweight DITA (LwDITA, which should be read as "Lightweight DITA") as a proposed version of the DITA standard that reduces its dependence on complex Extensible Markup Language (XML) structures and simplifies its authoring experience. This volume aims to reconcile discrepancies and similarities in methods for authoring content in industry and academia and does so by reporting on DITA’s evolution through the lens of computational thinking, which has been connected in scholarship and media to initiatives for learning to code and programming. Evia’s core argument is that if technical communicators are trained with principles of rhetorical problem solving and computational thinking, they can create structured content in lightweight workflows with XML, HTML5, and Markdown designed to reduce the learning curve associated with DITA and similar authoring methodologies. At the same time, this book has the goal of making concepts of structured authoring and intelligent content easier to learn and teach in humanities-based writing and communication programs. This book is intended for practitioners and students interested in structured authoring or the DITA standard.

Author : Guiseppe Getto,Jack T. Labriola,Sheryl Ruszkiewicz
Publisher : Taylor & Francis
Page : 226 pages
File Size : 48,5 Mb
Release : 2022-11-30
Category : Technology & Engineering
ISBN : 9781000770957

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Content Strategy by Guiseppe Getto,Jack T. Labriola,Sheryl Ruszkiewicz Pdf

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

Author : Ray Walsh
Publisher : XML Press
Page : 206 pages
File Size : 50,7 Mb
Release : 2019-12-20
Category : Business & Economics
ISBN : 9781937434670

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Localizing Employee Communications by Ray Walsh Pdf

Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index

Author : Maja J. Mataric
Publisher : MIT Press
Page : 325 pages
File Size : 45,7 Mb
Release : 2007-08-17
Category : Computers
ISBN : 9780262633543

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The Robotics Primer by Maja J. Mataric Pdf

A broadly accessible introduction to robotics that spans the most basic concepts and the most novel applications; for students, teachers, and hobbyists. The Robotics Primer offers a broadly accessible introduction to robotics for students at pre-university and university levels, robot hobbyists, and anyone interested in this burgeoning field. The text takes the reader from the most basic concepts (including perception and movement) to the most novel and sophisticated applications and topics (humanoids, shape-shifting robots, space robotics), with an emphasis on what it takes to create autonomous intelligent robot behavior. The core concepts of robotics are carried through from fundamental definitions to more complex explanations, all presented in an engaging, conversational style that will appeal to readers of different backgrounds. The Robotics Primer covers such topics as the definition of robotics, the history of robotics (“Where do Robots Come From?”), robot components, locomotion, manipulation, sensors, control, control architectures, representation, behavior (“Making Your Robot Behave”), navigation, group robotics, learning, and the future of robotics (and its ethical implications). To encourage further engagement, experimentation, and course and lesson design, The Robotics Primer is accompanied by a free robot programming exercise workbook that implements many of the ideas on the book on iRobot platforms. The Robotics Primer is unique as a principled, pedagogical treatment of the topic that is accessible to a broad audience; the only prerequisites are curiosity and attention. It can be used effectively in an educational setting or more informally for self-instruction. The Robotics Primer is a springboard for readers of all backgrounds—including students taking robotics as an elective outside the major, graduate students preparing to specialize in robotics, and K-12 teachers who bring robotics into their classrooms.

Author : Alan J. Porter
Publisher : XML Press
Page : 144 pages
File Size : 46,9 Mb
Release : 2021-02-15
Category : Computers
ISBN : 9781937434755

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The CX Trinity by Alan J. Porter Pdf

Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media. Trinity comes from the belief that any good customer experience is driven by a combination of three critical elements: Meeting the customer’s needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with you These observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.

Author : David Savage
Publisher : Unknown
Page : 128 pages
File Size : 55,8 Mb
Release : 2018-10-07
Category : Electronic
ISBN : 1732210047

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The Intelligent Hand by David Savage Pdf

Author : Scott Abel,Rahel Anne Bailie
Publisher : XML Press
Page : 136 pages
File Size : 53,5 Mb
Release : 2014-02-15
Category : Computers
ISBN : 9781492001966

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The Language of Content Strategy by Scott Abel,Rahel Anne Bailie Pdf

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

Author : Ataur Rahman,Vojislav Ilic
Publisher : CRC Press
Page : 378 pages
File Size : 46,5 Mb
Release : 2018-11-06
Category : Business & Economics
ISBN : 9781351677240

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Blended Learning in Engineering Education by Ataur Rahman,Vojislav Ilic Pdf

Blended Learning combines the conventional face-to-face course delivery with an online component. The synergetic effect of the two modalities has proved to be of superior didactic value to each modality on its own. The highly improved interaction it offers to students, as well as direct accessibility to the lecturer, adds to the hitherto unparalleled learning outcomes. "Blended Learning in Engineering Education: Recent Developments in Curriculum, Assessment and Practice" highlights current trends in Engineering Education involving face-to-face and online curriculum delivery. This book will be especially useful to lecturers and postgraduate/undergraduate students as well as university administrators who would like to not only get an up-to-date overview of contemporary developments in this field, but also help enhance academic performance at all levels.

Author : Meredith Broussard
Publisher : MIT Press
Page : 247 pages
File Size : 46,8 Mb
Release : 2019-01-29
Category : Computers
ISBN : 9780262537018

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Artificial Unintelligence by Meredith Broussard Pdf

A guide to understanding the inner workings and outer limits of technology and why we should never assume that computers always get it right. In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to do everything digitally—hiring, driving, paying bills, even choosing romantic partners—that we have stopped demanding that our technology actually work. Broussard, a software developer and journalist, reminds us that there are fundamental limits to what we can (and should) do with technology. With this book, she offers a guide to understanding the inner workings and outer limits of technology—and issues a warning that we should never assume that computers always get things right. Making a case against technochauvinism—the belief that technology is always the solution—Broussard argues that it's just not true that social problems would inevitably retreat before a digitally enabled Utopia. To prove her point, she undertakes a series of adventures in computer programming. She goes for an alarming ride in a driverless car, concluding “the cyborg future is not coming any time soon”; uses artificial intelligence to investigate why students can't pass standardized tests; deploys machine learning to predict which passengers survived the Titanic disaster; and attempts to repair the U.S. campaign finance system by building AI software. If we understand the limits of what we can do with technology, Broussard tells us, we can make better choices about what we should do with it to make the world better for everyone.

Author : Maureen Caudill,Charles T. Butler
Publisher : MIT Press
Page : 324 pages
File Size : 50,9 Mb
Release : 1990
Category : Computers
ISBN : 0262531135

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Naturally Intelligent Systems by Maureen Caudill,Charles T. Butler Pdf

Naturally Intelligent Systems offers a comprehensive introduction to neural networks.

Author : Colleen Jones
Publisher : New Riders
Page : 253 pages
File Size : 53,6 Mb
Release : 2018-07-11
Category : Business & Economics
ISBN : 9780135159521

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The Content Advantage (Clout 2.0) by Colleen Jones Pdf

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts

Author : Judith E. Glaser
Publisher : Routledge
Page : 188 pages
File Size : 40,5 Mb
Release : 2016-10-14
Category : Business & Economics
ISBN : 9781351862073

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Conversational Intelligence by Judith E. Glaser Pdf

The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.

Author : Val Swisher,Regina Lynn Preciado
Publisher : XML Press
Page : 280 pages
File Size : 44,5 Mb
Release : 2021-03-08
Category : Computers
ISBN : 9781937434731

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The Personalization Paradox by Val Swisher,Regina Lynn Preciado Pdf

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.