Inter Regional Place Branding

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Inter-Regional Place Branding

Sebastian Zenker,Björn P. Jacobsen
Inter Regional Place Branding Book PDF

Author : Sebastian Zenker,Björn P. Jacobsen
Publisher : Springer
Page : 184 pages
File Size : 51,7 Mb
Release : 2015-04-01
Category : Science
ISBN : 9783319153292

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Inter-Regional Place Branding by Sebastian Zenker,Björn P. Jacobsen Pdf

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

Rethinking Place Branding

Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth
Rethinking Place Branding Book PDF

Author : Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth
Publisher : Springer
Page : 248 pages
File Size : 43,7 Mb
Release : 2014-11-25
Category : Business & Economics
ISBN : 9783319124247

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Rethinking Place Branding by Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth Pdf

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Towards Effective Place Brand Management

Gregory Ashworth,Mihalis Kavaratzis
Towards Effective Place Brand Management Book PDF

Author : Gregory Ashworth,Mihalis Kavaratzis
Publisher : Edward Elgar Publishing
Page : 295 pages
File Size : 52,6 Mb
Release : 2010-01-01
Category : Business & Economics
ISBN : 9781849806398

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Towards Effective Place Brand Management by Gregory Ashworth,Mihalis Kavaratzis Pdf

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Inclusive Place Branding

Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou
Inclusive Place Branding Book PDF

Author : Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou
Publisher : Routledge
Page : 196 pages
File Size : 54,5 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781317216711

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Inclusive Place Branding by Mihalis Karavatzis,Massimo Giovanardi,Maria Lichrou Pdf

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

The Nordic Wave in Place Branding

Cecilia Cassinger,Andrea Lucarelli,Szilvia Gyimóthy
The Nordic Wave in Place Branding Book PDF

Author : Cecilia Cassinger,Andrea Lucarelli,Szilvia Gyimóthy
Publisher : Edward Elgar Publishing
Page : 288 pages
File Size : 50,6 Mb
Release : 2024-06-15
Category : Business & Economics
ISBN : 9781788974325

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The Nordic Wave in Place Branding by Cecilia Cassinger,Andrea Lucarelli,Szilvia Gyimóthy Pdf

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.

An Insider's Guide to Place Branding

Florian Kaefer
An Insider s Guide to Place Branding Book PDF

Author : Florian Kaefer
Publisher : Springer Nature
Page : 276 pages
File Size : 52,5 Mb
Release : 2021-03-29
Category : Business & Economics
ISBN : 9783030671440

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An Insider's Guide to Place Branding by Florian Kaefer Pdf

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

City Branding

Alberto Vanolo
City Branding Book PDF

Author : Alberto Vanolo
Publisher : Taylor & Francis
Page : 208 pages
File Size : 45,8 Mb
Release : 2017-02-03
Category : Architecture
ISBN : 9781317337768

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City Branding by Alberto Vanolo Pdf

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Handbook on Place Branding and Marketing

Adriana Campelo
Handbook on Place Branding and Marketing Book PDF

Author : Adriana Campelo
Publisher : Edward Elgar Publishing
Page : 272 pages
File Size : 55,5 Mb
Release : 2017-06-30
Category : Business & Economics
ISBN : 9781784718602

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Handbook on Place Branding and Marketing by Adriana Campelo Pdf

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.

Place Branding and Marketing from a Policy Perspective

Vincent Mabillard,Martial Pasquier,Renaud Vuignier
Place Branding and Marketing from a Policy Perspective Book PDF

Author : Vincent Mabillard,Martial Pasquier,Renaud Vuignier
Publisher : Taylor & Francis
Page : 335 pages
File Size : 44,9 Mb
Release : 2023-12-21
Category : Business & Economics
ISBN : 9781003825890

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Place Branding and Marketing from a Policy Perspective by Vincent Mabillard,Martial Pasquier,Renaud Vuignier Pdf

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.

Place Branding

Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Place Branding Book PDF

Author : Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Publisher : Routledge
Page : 317 pages
File Size : 54,9 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781317080640

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Place Branding by Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar Pdf

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

Inter-Regional Place Branding

Sebastian Zenker,Björn P. Jacobsen
Inter Regional Place Branding Book PDF

Author : Sebastian Zenker,Björn P. Jacobsen
Publisher : Springer
Page : 0 pages
File Size : 45,5 Mb
Release : 2015-04-14
Category : Science
ISBN : 3319153285

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Inter-Regional Place Branding by Sebastian Zenker,Björn P. Jacobsen Pdf

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

International Place Branding Yearbook 2010

Frank Go,Robert Govers
International Place Branding Yearbook 2010 Book PDF

Author : Frank Go,Robert Govers
Publisher : Palgrave Macmillan
Page : 286 pages
File Size : 45,9 Mb
Release : 2010-10-27
Category : Business & Economics
ISBN : 9780230279544

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International Place Branding Yearbook 2010 by Frank Go,Robert Govers Pdf

Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes

Elgar Encyclopedia in Urban and Regional Planning and Design

Kristof Van Assche,Raoul Beunen,Martijn Duineveld
Elgar Encyclopedia in Urban and Regional Planning and Design Book PDF

Author : Kristof Van Assche,Raoul Beunen,Martijn Duineveld
Publisher : Edward Elgar Publishing
Page : 449 pages
File Size : 51,9 Mb
Release : 2023-12-11
Category : Political Science
ISBN : 9781800889002

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Elgar Encyclopedia in Urban and Regional Planning and Design by Kristof Van Assche,Raoul Beunen,Martijn Duineveld Pdf

This ground-breaking Encyclopedia provides a nuanced overview of the key concepts of urban and regional planning and design. Embracing a broad understanding of planning and design within and beyond the professions, it examines what planners and designers can do in and for a community.

Marketing Countries, Places, and Place-associated Brands

Papadopoulos, Nicolas,Cleveland, Mark
Marketing Countries Places and Place associated Brands Book PDF

Author : Papadopoulos, Nicolas,Cleveland, Mark
Publisher : Edward Elgar Publishing
Page : 392 pages
File Size : 42,9 Mb
Release : 2021-09-14
Category : Business & Economics
ISBN : 9781839107375

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Marketing Countries, Places, and Place-associated Brands by Papadopoulos, Nicolas,Cleveland, Mark Pdf

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

New Sustainable Horizons in Artificial Intelligence and Digital Solutions

Marijn Janssen,Luiz Pinheiro,Ricardo Matheus,Fernanda Frankenberger,Yogesh K. Dwivedi,Ilias O. Pappas,Matti Mäntymäki
New Sustainable Horizons in Artificial Intelligence and Digital Solutions Book PDF

Author : Marijn Janssen,Luiz Pinheiro,Ricardo Matheus,Fernanda Frankenberger,Yogesh K. Dwivedi,Ilias O. Pappas,Matti Mäntymäki
Publisher : Springer Nature
Page : 439 pages
File Size : 43,8 Mb
Release : 2024-01-15
Category : Computers
ISBN : 9783031500404

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New Sustainable Horizons in Artificial Intelligence and Digital Solutions by Marijn Janssen,Luiz Pinheiro,Ricardo Matheus,Fernanda Frankenberger,Yogesh K. Dwivedi,Ilias O. Pappas,Matti Mäntymäki Pdf

This book constitutes the refereed proceedings of the 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, held in Curitiba, Brazil, during November 9–11, 2023. The 29 full papers and 2 short papers presented in this volume were carefully reviewed and selected from 68 submissions. The contributions were organized in topical sections as follows: Artificial Intelligence and Algorithm; Digital Transformation and New Technologies; and Sustainable Technologies and Smart Cities.