International Brand Management Of Chinese Companies

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International Brand Management of Chinese Companies

Sandra Bell
International Brand Management of Chinese Companies Book PDF

Author : Sandra Bell
Publisher : Springer Science & Business Media
Page : 370 pages
File Size : 55,7 Mb
Release : 2008-03-29
Category : Business & Economics
ISBN : 9783790820300

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International Brand Management of Chinese Companies by Sandra Bell Pdf

China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Research Frontiers on the International Marketing Strategies of Chinese Brands

Zuohao Hu,Xi Chen,Zhilin Yang
Research Frontiers on the International Marketing Strategies of Chinese Brands Book PDF

Author : Zuohao Hu,Xi Chen,Zhilin Yang
Publisher : Routledge
Page : 336 pages
File Size : 51,6 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317205920

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Research Frontiers on the International Marketing Strategies of Chinese Brands by Zuohao Hu,Xi Chen,Zhilin Yang Pdf

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Advances in Chinese Brand Management

John M. T. Balmer,Weifeng Chen
Advances in Chinese Brand Management Book PDF

Author : John M. T. Balmer,Weifeng Chen
Publisher : Springer
Page : 354 pages
File Size : 49,5 Mb
Release : 2016-11-14
Category : Business & Economics
ISBN : 9781352000115

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Advances in Chinese Brand Management by John M. T. Balmer,Weifeng Chen Pdf

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

The Globalization of Chinese Companies

Arthur Yeung,Katherine Xin,Waldemar Pfoertsch,Shengjun Liu
The Globalization of Chinese Companies Book PDF

Author : Arthur Yeung,Katherine Xin,Waldemar Pfoertsch,Shengjun Liu
Publisher : John Wiley & Sons
Page : 202 pages
File Size : 44,6 Mb
Release : 2011-06-01
Category : Business & Economics
ISBN : 9780470828816

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The Globalization of Chinese Companies by Arthur Yeung,Katherine Xin,Waldemar Pfoertsch,Shengjun Liu Pdf

China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.

Chinese Multinationals

Jean-Paul Lar‡on
Chinese Multinationals Book PDF

Author : Jean-Paul Lar‡on
Publisher : World Scientific
Page : 300 pages
File Size : 42,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9789812835000

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Chinese Multinationals by Jean-Paul Lar‡on Pdf

Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.

Marketing Strategies of Chinese Companies

Fenghua Tang
Marketing Strategies of Chinese Companies Book PDF

Author : Fenghua Tang
Publisher : Diplomica Verlag
Page : 91 pages
File Size : 49,6 Mb
Release : 2010-06
Category : Business & Economics
ISBN : 9783836690980

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Marketing Strategies of Chinese Companies by Fenghua Tang Pdf

Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately?

Chinese Innovation And Branding Leaps

Serdar S Durmusoglu
Chinese Innovation And Branding Leaps Book PDF

Author : Serdar S Durmusoglu
Publisher : World Scientific
Page : 208 pages
File Size : 53,8 Mb
Release : 2022-03-24
Category : Business & Economics
ISBN : 9789811249648

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Chinese Innovation And Branding Leaps by Serdar S Durmusoglu Pdf

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Brand Management in Emerging Markets: Theories and Practices

Wang, Cheng Lu
Brand Management in Emerging Markets Theories and Practices Book PDF

Author : Wang, Cheng Lu
Publisher : IGI Global
Page : 353 pages
File Size : 42,6 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781466662438

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Brand Management in Emerging Markets: Theories and Practices by Wang, Cheng Lu Pdf

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

The Chinese Tao of Business

George T. Haley,Usha C. V. Haley,ChinHwee Tan
The Chinese Tao of Business Book PDF

Author : George T. Haley,Usha C. V. Haley,ChinHwee Tan
Publisher : John Wiley & Sons
Page : 357 pages
File Size : 52,7 Mb
Release : 2011-10-27
Category : Business & Economics
ISBN : 9781118177303

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The Chinese Tao of Business by George T. Haley,Usha C. V. Haley,ChinHwee Tan Pdf

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: Unique insights into Chinese bus iness strategy, including its origins and influencing factors; Insightful perspectives on the evolution of China’s market and business environments; Incisive analysis of Eastern and Western strategic decision-making styles and how they differ; Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them; Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.

Greater China in the Global Market

Yigang Pan
Greater China in the Global Market Book PDF

Author : Yigang Pan
Publisher : Psychology Press
Page : 224 pages
File Size : 49,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0789011883

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Greater China in the Global Market by Yigang Pan Pdf

Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

Market Entry in China

Christiane Prange
Market Entry in China Book PDF

Author : Christiane Prange
Publisher : Springer
Page : 231 pages
File Size : 48,5 Mb
Release : 2016-05-14
Category : Business & Economics
ISBN : 9783319291390

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Market Entry in China by Christiane Prange Pdf

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?

Isabelle Idrac
How to make a Western brand successful in China should it rely on its Western image or adapt to its products market Book PDF

Author : Isabelle Idrac
Publisher : GRIN Verlag
Page : 97 pages
File Size : 55,6 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9783656477037

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How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market? by Isabelle Idrac Pdf

Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Tongji University, language: English, abstract: The Chinese market has become very attractive for Western companies. It is a huge consumption market with more than 1, 3 billion inhabitants and it is at the same time a goods’ provider with a very low labor cost. Western companies can nowadays be very successful in China because the population knew lately huge changes. Chinese people purchasing power is rising and they can afford goods that they could not reach before because it was too expensive or not available. The development of a rich elite and a large middle class has been accompanied by a rising strong taste for Western image, particularly in the luxury field. But the Chinese market is still quite different than Western ones. The Chinese culture is totally divergent than in the West and the economy doesn’t work the same way and that impact on the Chinese consumers’ profile. Besides, there are huge inequalities in China since the whole country doesn’t evolve in a homogeneous way. To be successful on this market for a Western brand, it is necessary to develop a marketing strategy adapted to the Chinese consumers’ expectations according to the products’ activity segments. In the present thesis, we study which marketing strategy a Western brand should follow to be successful on the Chinese market according to its activity segment. Indeed, we assume that a mass market brand should rather follow a Chinese consumer’s adapted strategy and that a luxury brand should keep the same Western strategy in China.

Chinese Firm Goes Global

Chen Zongling
Chinese Firm Goes Global Book PDF

Author : Chen Zongling
Publisher : Paths International Ltd
Page : 186 pages
File Size : 55,7 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9781844641291

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Chinese Firm Goes Global by Chen Zongling Pdf

This casebook examines the success of Gree Electric Appliances, taking a close look at Gree's marketing, branding, management strategies and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The specialist coverage also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. Part of the practical new Cases in Modern Chinese Business series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.

Managing International Business in China

Xiaowen Tian
Managing International Business in China Book PDF

Author : Xiaowen Tian
Publisher : Cambridge University Press
Page : 395 pages
File Size : 48,7 Mb
Release : 2016-10-06
Category : Business & Economics
ISBN : 9781107101463

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Managing International Business in China by Xiaowen Tian Pdf

Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China.

International Luxury Brand Strategy

Pierre Xiao Lu
International Luxury Brand Strategy Book PDF

Author : Pierre Xiao Lu
Publisher : Routledge
Page : 251 pages
File Size : 43,7 Mb
Release : 2021-11-21
Category : Business & Economics
ISBN : 9780429873966

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International Luxury Brand Strategy by Pierre Xiao Lu Pdf

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.