International Marketing Resource Guide

Author : William Arthur Delphos
Publisher : DIANE Publishing
Page : 348 pages
File Size : 52,8 Mb
Release : 1994
Category : Direct marketing
ISBN : 9780788124105

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International Marketing Resource Guide by William Arthur Delphos Pdf

Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.

Author : James R. Coyle
Publisher : Greenwood
Page : 372 pages
File Size : 42,5 Mb
Release : 2002-05-30
Category : Business & Economics
ISBN : UCSD:31822031231020

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Internet Resources and Services for International Marketing and Advertising by James R. Coyle Pdf

"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.

Author : Subhash C. Jain,David A. Griffith
Publisher : Edward Elgar Publishing
Page : 433 pages
File Size : 55,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781849806121

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Handbook of Research in International Marketing by Subhash C. Jain,David A. Griffith Pdf

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.

Author : Masaaki Kotabe,Syed Tariq Anwar
Publisher : Wiley
Page : 380 pages
File Size : 44,6 Mb
Release : 2001
Category : Export marketing
ISBN : 0471403857

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Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management by Masaaki Kotabe,Syed Tariq Anwar Pdf

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 208 pages
File Size : 42,8 Mb
Release : 2011-11-15
Category : Business & Economics
ISBN : 9780313398339

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Winning in the Global Market by Bruce D. Keillor Pdf

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide. International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations. Practical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.

Author : Keith Lewis,Matthew Housden
Publisher : Kogan Page Publishers
Page : 194 pages
File Size : 55,6 Mb
Release : 1998
Category : Business & Economics
ISBN : 0749422467

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An Introduction to International Marketing by Keith Lewis,Matthew Housden Pdf

This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.

Author : Masaaki Kotabe,Kristiaan Helsen
Publisher : SAGE
Page : 569 pages
File Size : 47,7 Mb
Release : 2009-01-05
Category : Business & Economics
ISBN : 9781446206737

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The SAGE Handbook of International Marketing by Masaaki Kotabe,Kristiaan Helsen Pdf

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

Author : Masaaki Kotabe
Publisher : Unknown
Page : 882 pages
File Size : 47,6 Mb
Release : 1997-12-11
Category : Electronic
ISBN : 0471294233

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Global Marketing Management and the Thunderbird Guide to International Business Information Resources on the WWW by Masaaki Kotabe Pdf

Author : James K. Weekly
Publisher : Greenwood
Page : 0 pages
File Size : 49,7 Mb
Release : 1986
Category : Business & Economics
ISBN : 9780313254406

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Information for International Marketing by James K. Weekly Pdf

This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.

Author : S. Tamer Cavusgil,John Riesenberger
Publisher : Business Expert Press
Page : 120 pages
File Size : 55,6 Mb
Release : 2009-03-01
Category : Business & Economics
ISBN : 1606490265

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Conducting Market Research for International Business by S. Tamer Cavusgil,John Riesenberger Pdf

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Author : Chris Vogl
Publisher : iUniverse
Page : 261 pages
File Size : 51,7 Mb
Release : 2003-08-01
Category : Business & Economics
ISBN : 1469799499

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The Marketing Yellow Pages by Chris Vogl Pdf

"The Marketing Yellow Pages" contains online marketing and business resources to help small businesses succeed. It provides concise descriptions of resources used to market products and services locally, regionally, nationally, and internationally. The resource descriptions are written for small business owners, individuals, and marketing personnel. Technical jargon and industry specific terminology has been minimized to make this guide useful to a broad audience. Each description was written to help marketers understand the products being offered without them having to spend a lot of time doing research. The resources listed will provide you with a comprehensive overview of online marketing resources. This guide will save you numerous hours of searching. You’ ll be able find the resources you need when you need them. It will help you locate top marketing and business resources in a matter of hours, not days. You’ ll have insight into products and services that many business owners know little about. This guide will help you understand the products and services commonly used by small businesses to market products and services. Each new edition will contain additional resources and improved descriptions. "The Marketing Yellow Pages" will continue to be about the same thing: marketing and business resources to help small businesses succeed.

Author : Anonim
Publisher : Unknown
Page : 146 pages
File Size : 54,5 Mb
Release : 1981
Category : Export marketing
ISBN : UCR:31210023597923

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A Basic Guide to Exporting by Anonim Pdf

Author : Bodo B. Schlegelmilch
Publisher : Springer Nature
Page : 440 pages
File Size : 44,7 Mb
Release : 2022-02-16
Category : Business & Economics
ISBN : 9783030906658

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Global Marketing Strategy by Bodo B. Schlegelmilch Pdf

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions

Author : Michael R. Czinkota,Ilkka A. Ronkainen
Publisher : Cengage Learning
Page : 720 pages
File Size : 54,7 Mb
Release : 2021-09
Category : Business & Economics
ISBN : 0357445120

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International Marketing by Michael R. Czinkota,Ilkka A. Ronkainen Pdf

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.

Author : Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas
Publisher : Springer Science & Business Media
Page : 326 pages
File Size : 54,6 Mb
Release : 2007-10-14
Category : Business & Economics
ISBN : 9783540396321

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International Direct Marketing by Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas Pdf

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.