Investor Relations The Art And Philosophy Of Effective Corporate Communications
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Investor Relations: The Art and Philosophy of Effective Corporate Communications by Thomas J. Lauria Pdf
The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.
Author : Alexander V. Laskin Publisher : John Wiley & Sons Page : 540 pages File Size : 43,8 Mb Release : 2017-11-29 Category : Language Arts & Disciplines ISBN : 9781119240785
The Handbook of Financial Communication and Investor Relations by Alexander V. Laskin Pdf
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.
It's a long road from envisioning and articulating a company's concept to communicating its valueùan exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeffrey Corbin pulls readers through the essential steps for understanding, conveying, and ultimately, marketing value both through traditional communications means as well as through new social media platforms. From defining intrinsic value to determining an investment proposition, targeting the right investors, and establishing the ideal communications platform, Corbin conveys the importance of a strategic investor relations campaign and offers the subtle nuances around establishing one with fortitude. In a text augmented with scenarios, sample letters, doctrines, and demonstrative slides, Corbin stresses the importance of building and maintaining relationships with investors and highlights the indispensable tools for meeting investor needs. Complete with an overview of the new regulations and key insights for strategies in response to the accompanying legislation, this book highlights the essentiality of a critical self-evaluation for all companies seeking to communicate their value proposition and lays out the fundaments for any company to undertake a disciplined approach to communicating its intrinsic value. Book jacket.
Managing Investor Relations by Alexander Laskin Pdf
This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to outsource investor relations services. Investor relations is a profession on the borderline between communication, finance and law. This book will address each of these three competencies as essential for successful practice. The book will discuss how these areas contribute to the day-to-day practice of investor relations and what demands they impose on the investor relations professionals.
Investor Relations: the Art of Communicating Value by Jeffrey Corbin Pdf
It's a long road from envisioning and articulating a company's concept to communicating its value an exercise that is of paramount importance in today's business climate where demonstrable value for any potential investment is critical for success. In an engaging and straightforward read, investor relations expert Jeff Corbin pulls readers through the essential steps for understanding, conveying and ultimately, marketing value. From defining intrinsic value to determining an investment proposition, targeting the right investors and establishing the ideal communications platform, Corbin conveys the importance of a strategic investor relations campaign and offers the subtle nuances around establishing one with fortitude. In a text augmented with scenarios, sample letters, doctrines and demonstrative slides, Corbin stresses the importance of building and maintaining relationships with investors and highlights the indispensable tools for meeting investor needs. Complete with an overview of the new regulations and key insights for strategies in response to the accompanying legislation, this book highlights the essentiality of a critical self-evaluation for all companies seeking to communicate their value proposition and lays out the fundaments for any company to undertake a disciplined approach to communicating its intrinsic value.
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
The ART of Responsible Communication by David Remund Pdf
Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader’s responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Reputation Management by John Doorley,Helio Fred Garcia Pdf
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.
The Investment Writing Handbook by Assaf Kedem Pdf
The writing "bible" for financial professionals The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption. Examples from real-world financial institutions illustrate expert execution, while explanations and advice targeted specifically toward investor relations give you the help you need quickly. From white papers and investment commentary to RFPs, product literature, and beyond, this book is the financial writer's "bible" that you should keep within arm's reach. Investment writing is one of the primary influences on investors' attitudes. It educates, informs decisions, shapes opinions, and drives behavior—so shouldn't it be expertly-crafted to achieve its intended goal? This book explains the "tricks of the trade" to help you get your message across. Understand the principles of effective investor communication Master the conventions of informative and persuasive writing Examine well-written sample documents from real-world institutions Improve research papers, presentations, investor letters, marketing literature, and more Virtually all firms with investors as clients need to communicate to them regularly, but few financial professionals receive formal training in investor communications. When investors' opinions, attitudes, and actions determine the health of your company, it is vitally important that these communications not be left to chance. The Investment Writing Handbook provides essential guidance and clear explanations to help you transform your communication strategy, execution, and results.
A Communication Guide for Investor Relations in an Age of Activism by Marcia W. DiStaso,David Michaelson,John Gilfeather Pdf
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.
Using Investor Relations to Maximize Equity Valuation by Thomas Ryan,Chad Jacobs Pdf
A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that IR has been underutilized and then illustrating how it should be elevated to lead a strategic communications effort to preserve or enhance corporate value and lower a company's cost of capital. Divided into four comprehensive parts, this book clearly describes capital markets strategies and tactical operations that these former, senior-level equity analysts and portfolio managers employ. Chad A. Jacobs (Westport, CT) and Thomas M. Ryan (Westport, CT) are the cofounders and co-CEOs of Integrated Corporate Relations.
Strategic Financial and Investor Communication by Ian Westbrook Pdf
In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.
World Class Communication by Virgil Scudder,Ken Scudder Pdf
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
41 Tips for Effective Investor Relations by Susan Specht Oram Pdf
Discover 41 Tips for how to best conduct Investor Relations. Learn how to attract sellside coverage and interest from investors. Pointers in this unique book will result in successful IR outreach. Incorporate these remarkable Investor Relations tools into your strategy. Increase your company's visibility with the buyside and sellside. With the 41 pointers, you'll know how to build IR relationships. Discover how to best conduct Investor Relations. By using the insights in this valuable resource, your Investor Relations efforts will resonate with target audiences.Learn from a seasoned professional how to conduct IR outreach and how to create strong IR relationships. Gain insights about your target audience that will help you attract sell-side coverage and institutional investors. Glean pointers from someone who has generated successful IR results.
