Killer Visual Strategies

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Killer Visual Strategies

Amy Balliett
Killer Visual Strategies Book PDF

Author : Amy Balliett
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 50,7 Mb
Release : 2020-06-08
Category : Business & Economics
ISBN : 9781119680260

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Killer Visual Strategies by Amy Balliett Pdf

Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Killer Visual Strategies

Amy Balliett
Killer Visual Strategies Book PDF

Author : Amy Balliett
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 44,6 Mb
Release : 2020-06-30
Category : Business & Economics
ISBN : 9781119680222

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Killer Visual Strategies by Amy Balliett Pdf

Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Visual Communication

Janis Teruggi Page,Margaret Duffy
Visual Communication Book PDF

Author : Janis Teruggi Page,Margaret Duffy
Publisher : John Wiley & Sons
Page : 27 pages
File Size : 49,5 Mb
Release : 2021-06-15
Category : Social Science
ISBN : 9781119227304

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Visual Communication by Janis Teruggi Page,Margaret Duffy Pdf

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Cool Infographics

Randy Krum
Cool Infographics Book PDF

Author : Randy Krum
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 51,7 Mb
Release : 2013-10-18
Category : Computers
ISBN : 9781118582282

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Cool Infographics by Randy Krum Pdf

Make information memorable with creative visual designtechniques Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating greatinfographics Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) Shows how to market your skills with a visual, infographicresume Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.

Data Sketches

Nadieh Bremer,Shirley Wu
Data Sketches Book PDF

Author : Nadieh Bremer,Shirley Wu
Publisher : CRC Press
Page : 429 pages
File Size : 40,7 Mb
Release : 2021-02-09
Category : Computers
ISBN : 9780429816826

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Data Sketches by Nadieh Bremer,Shirley Wu Pdf

In Data Sketches, Nadieh Bremer and Shirley Wu document the deeply creative process behind 24 unique data visualization projects, and they combine this with powerful technical insights which reveal the mindset behind coding creatively. Exploring 12 different themes – from the Olympics to Presidents & Royals and from Movies to Myths & Legends – each pair of visualizations explores different technologies and forms, blurring the boundary between visualization as an exploratory tool and an artform in its own right. This beautiful book provides an intimate, behind-the-scenes account of all 24 projects and shares the authors’ personal notes and drafts every step of the way. The book features: Detailed information on data gathering, sketching, and coding data visualizations for the web, with screenshots of works-in-progress and reproductions from the authors’ notebooks Never-before-published technical write-ups, with beginner-friendly explanations of core data visualization concepts Practical lessons based on the data and design challenges overcome during each project Full-color pages, showcasing all 24 final data visualizations This book is perfect for anyone interested or working in data visualization and information design, and especially those who want to take their work to the next level and are inspired by unique and compelling data-driven storytelling.

Content Rules

Ann Handley,C. C. Chapman
Content Rules Book PDF

Author : Ann Handley,C. C. Chapman
Publisher : John Wiley & Sons
Page : 149 pages
File Size : 55,6 Mb
Release : 2010-11-11
Category : Business & Economics
ISBN : 9780470948729

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Content Rules by Ann Handley,C. C. Chapman Pdf

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

The Visual Language of Drawing

James Lancel McElhinney,Instructors of Instructors of the Arts Students League of New York
The Visual Language of Drawing Book PDF

Author : James Lancel McElhinney,Instructors of Instructors of the Arts Students League of New York
Publisher : Unknown
Page : 0 pages
File Size : 52,6 Mb
Release : 2012
Category : Art
ISBN : 1402768486

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The Visual Language of Drawing by James Lancel McElhinney,Instructors of Instructors of the Arts Students League of New York Pdf

Featuring the insights of 15 current and former Art Students League instructors, this stunning volume reassesses the art of drawing not as a technique, but as the essential grammar of all visual thinking. In an illuminating introductory essay, James Lancel McElhinney punctures the myth that learning to draw is something for experts only, and presents methods for making, appreciating, and teaching drawing. The 15 contributors then offer a broad range of stylistic approaches and methodologies, accompanied by examples of their own and their students' artwork. A final section of basic exercises, along with information on materials, techniques, and resources, completes this inspirational study.

Stand Out

Denise Anderson
Stand Out Book PDF

Author : Denise Anderson
Publisher : Peachpit Press
Page : 592 pages
File Size : 42,8 Mb
Release : 2015-12-28
Category : Art
ISBN : 9780134134130

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Stand Out by Denise Anderson Pdf

The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print "leave-behinds" Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... "in the trenches" insights from recent graduates... all you need to get where you want to go!

UX Strategy

Jaime Levy
UX Strategy Book PDF

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Page : 312 pages
File Size : 46,6 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781449373016

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UX Strategy by Jaime Levy Pdf

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Infographics For Dummies

Justin Beegel, MBA
Infographics For Dummies Book PDF

Author : Justin Beegel, MBA
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 42,8 Mb
Release : 2014-06-10
Category : Computers
ISBN : 9781118792278

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Infographics For Dummies by Justin Beegel, MBA Pdf

Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics. Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why they're so effective, and when they're appropriate. Ninety percent of the information transmitted to your brain is visual, so it's important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include: Talking to clients about the data Discovering trends, outliers, and patterns Designing with mood boards and wireframes Launching and promoting your infographic The book, written by Justin Beegel, MBA, founder of Infographic World, Inc., describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In today's world filled with data and messaging, an infographic is one of the best ways to get your point across.

Infographics

Josh Ritchie,Ross Crooks,Jason Lankow
Infographics Book PDF

Author : Josh Ritchie,Ross Crooks,Jason Lankow
Publisher : John Wiley & Sons
Page : 345 pages
File Size : 45,6 Mb
Release : 2012-09-21
Category : Business & Economics
ISBN : 9781118421598

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Infographics by Josh Ritchie,Ross Crooks,Jason Lankow Pdf

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica
Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies Book PDF

Author : Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica
Publisher : IGI Global
Page : 457 pages
File Size : 48,7 Mb
Release : 2020-04-24
Category : Business & Economics
ISBN : 9781799831204

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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica Pdf

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Killer Web Content

Gerry McGovern
Killer Web Content Book PDF

Author : Gerry McGovern
Publisher : A&C Black
Page : 225 pages
File Size : 50,7 Mb
Release : 2011-07-01
Category : Business & Economics
ISBN : 9781408156766

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Killer Web Content by Gerry McGovern Pdf

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Killer Images

Joram ten Brink,Joshua Oppenheimer
Killer Images Book PDF

Author : Joram ten Brink,Joshua Oppenheimer
Publisher : Columbia University Press
Page : 345 pages
File Size : 49,6 Mb
Release : 2013-01-08
Category : Performing Arts
ISBN : 9780231850247

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Killer Images by Joram ten Brink,Joshua Oppenheimer Pdf

Cinema has long shaped not only how mass violence is perceived but also how it is performed. Today, when media coverage is central to the execution of terror campaigns and news anchormen serve as embedded journalists, a critical understanding of how the moving image is implicated in the imaginations and actions of perpetrators and survivors of violence is all the more urgent. If the cinematic image and mass violence are among the defining features of modernity, the former is significantly implicated in the latter, and the nature of this implication is the book's central focus. This book brings together a range of newly commissioned essays and interviews from the world's leading academics and documentary filmmakers, including Ben Anderson, Errol Morris, Harun Farocki, Rithy Phan, Avi Mograbi, Brian Winston, and Michael Chanan. Contributors explore such topics as the tension between remembrance and performance, the function of moving images in the execution of political violence, and nonfiction filmmaking methods that facilitate communities of survivors to respond to, recover, and redeem a history that sought to physically and symbolically annihilate them

Visual Research: An Introduction to Research Methodologies in Graphic Design

Ian Noble,Russell Bestley
Visual Research An Introduction to Research Methodologies in Graphic Design Book PDF

Author : Ian Noble,Russell Bestley
Publisher : AVA Publishing
Page : 195 pages
File Size : 41,9 Mb
Release : 2005
Category : Art
ISBN : 9782940373208

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Visual Research: An Introduction to Research Methodologies in Graphic Design by Ian Noble,Russell Bestley Pdf

Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.