Kotler On Marketing

Author : Philip Kotler
Publisher : Simon and Schuster
Page : 253 pages
File Size : 45,7 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471109560

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Kotler On Marketing by Philip Kotler Pdf

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Author : Philip Kotler
Publisher : Unknown
Page : 128 pages
File Size : 51,9 Mb
Release : 2017-06-30
Category : Electronic
ISBN : 0990576760

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My Adventures in Marketing by Philip Kotler Pdf

Author : Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 55,8 Mb
Release : 2021-01-27
Category : Business & Economics
ISBN : 9781119668541

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Marketing 5.0 by Philip Kotler,Hermawan Kartajaya,Iwan Setiawan Pdf

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Author : Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong
Publisher : Pearson Higher Education AU
Page : 743 pages
File Size : 51,9 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781486001774

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Marketing by Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong Pdf

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Author : Philip Kotler,Somkid Jatusripitak,Suvit Maesincee
Publisher : Free Press
Page : 474 pages
File Size : 44,8 Mb
Release : 1997-08-15
Category : Business & Economics
ISBN : UCSD:31822025725227

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The MARKETING OF NATIONS by Philip Kotler,Somkid Jatusripitak,Suvit Maesincee Pdf

The world's leading marketing guru provides a blueprint for successfully "marketing" a nation--a strategy that any country can undertake to jump-start economic growth. With examples from Japan, China, Latin America, and Eastern Europe, "The Marketing of Nations" shows how leaders can identify their best opportunities and prevail in the international marketplace.

Author : Philip Kotler
Publisher : Simon and Schuster
Page : 403 pages
File Size : 44,7 Mb
Release : 2002-01-15
Category : Business & Economics
ISBN : 9781439105160

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Marketing Places by Philip Kotler Pdf

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.

Author : Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 55,7 Mb
Release : 2016-11-17
Category : Business & Economics
ISBN : 9781119341147

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Marketing 4.0 by Philip Kotler,Hermawan Kartajaya,Iwan Setiawan Pdf

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Author : Irving J. Rein,Philip Kotler,Martin R. Stoller
Publisher : McGraw-Hill Companies
Page : 376 pages
File Size : 43,5 Mb
Release : 1997
Category : Advertising
ISBN : UCSC:32106014868845

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High Visibility by Irving J. Rein,Philip Kotler,Martin R. Stoller Pdf

High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.

Author : Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 2018
Category : Customer relations
ISBN : 1488620105

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Principles of Marketing by Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler Pdf

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Author : Philip Kotler,Thomas Joseph Hayes,Paul N. Bloom
Publisher : Putnam Adult
Page : 440 pages
File Size : 44,7 Mb
Release : 2002
Category : Business & Economics
ISBN : UOM:39015054252948

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Marketing Professional Services by Philip Kotler,Thomas Joseph Hayes,Paul N. Bloom Pdf

No Marketing Blurb

Author : Philip Kotler
Publisher : Unknown
Page : 257 pages
File Size : 49,5 Mb
Release : 1999
Category : Marketing
ISBN : 0684860384

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Kotler on Marketing by Philip Kotler Pdf

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Author : Philip Kotler
Publisher : Unknown
Page : 420 pages
File Size : 53,9 Mb
Release : 1989-10-30
Category : Business & Economics
ISBN : UOM:39015050198012

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SOCIAL MARKETING by Philip Kotler Pdf

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

Author : Philip Kotler
Publisher : Amacom Books
Page : 196 pages
File Size : 48,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 0814472958

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According to Kotler by Philip Kotler Pdf

According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.

Author : Philip Kotler,Liam Fahey,Somkid Jatusripitak
Publisher : Prentice Hall
Page : 314 pages
File Size : 55,8 Mb
Release : 1985
Category : Business & Economics
ISBN : 0136120784

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The New Competition by Philip Kotler,Liam Fahey,Somkid Jatusripitak Pdf

Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition.

Author : Philip Kotler,Milton Kotler
Publisher : John Wiley & Sons
Page : 243 pages
File Size : 44,5 Mb
Release : 2012-12-26
Category : Business & Economics
ISBN : 9781118496404

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Market Your Way to Growth by Philip Kotler,Milton Kotler Pdf

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press