Landscape And Branding

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Landscape and Branding

Nicole Porter
Landscape and Branding Book PDF

Author : Nicole Porter
Publisher : Routledge
Page : 240 pages
File Size : 54,8 Mb
Release : 2015-10-05
Category : Architecture
ISBN : 9781317550563

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Landscape and Branding by Nicole Porter Pdf

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

Principles of Ecological Landscape Design

Travis Beck
Principles of Ecological Landscape Design Book PDF

Author : Travis Beck
Publisher : Island Press
Page : 297 pages
File Size : 40,7 Mb
Release : 2013-02
Category : Architecture
ISBN : 9781597267021

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Principles of Ecological Landscape Design by Travis Beck Pdf

Today, there is a growing demand for designed landscapes—from public parks to backyards—to be not only beautiful and functional, but also sustainable. Sustainability means more than just saving energy and resources. It requires integrating the landscapes we design with ecological systems. With Principles of Ecological Landscape Design, Travis Beck gives professionals and students the first book to translate the science of ecology into design practice. This groundbreaking work explains key ecological concepts and their application to the design and management of sustainable landscapes. It covers biogeography and plant selection, assembling plant communities, competition and coexistence, designing ecosystems, materials cycling and soil ecology, plant-animal interactions, biodiversity and stability, disturbance and succession, landscape ecology, and global change. Beck draws on real world cases where professionals have put ecological principles to use in the built landscape. The demand for this information is rising as professional associations like the American Society of Landscape Architects adopt new sustainability guidelines (SITES). But the need goes beyond certifications and rules. For constructed landscapes to perform as we need them to, we must get their underlying ecology right. Principles of Ecological Landscape Design provides the tools to do just that.

Landscape Design

Ann Marie VanDerZanden,Steven N. Rodie
Landscape Design Book PDF

Author : Ann Marie VanDerZanden,Steven N. Rodie
Publisher : Cengage Learning
Page : 0 pages
File Size : 44,8 Mb
Release : 2008
Category : Landscape design
ISBN : 1418012866

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Landscape Design by Ann Marie VanDerZanden,Steven N. Rodie Pdf

Landscape Design: Theory and Application was written from a blended perspective of a horticulturist and landscape architect who together have over 25 years of university teaching experience in landscape design. This text discusses design tools used by landscape design professionals and then describes how to use these tools to graphically represent a landscape design concept. It introduces the topic of design as a process and how human preferences impact landscape design components. Students will learn the basic elements of art and how these elements are applied to aesthetic landscape design principles. They will also learn to understand how functional design principles need to be considered in concert with the aesthetic principles, and how landscape preference influences the application of the aesthetic principles. The process of landscape design is discussed in detail including: strategies for interacting with the client, selling a landscape concept, and creating a design from start (concept development) to finish (final plan). With the foundation for design principles and design process in place, this text provides detailed descriptions of plant material and hardscape material selections, respectively. Lastly, strategies for pricing the landscape, examples of landscape business models, and highlights a successful landscape design/build company are covered in order to provide concrete examples of how and why they have been successful.

Timeless Landscape Design

Hugh Graham Dargan,Mary Palmer Dargan
Timeless Landscape Design Book PDF

Author : Hugh Graham Dargan,Mary Palmer Dargan
Publisher : Gibbs Smith
Page : 192 pages
File Size : 43,8 Mb
Release : 2007-01-05
Category : Gardening
ISBN : 9781423614036

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Timeless Landscape Design by Hugh Graham Dargan,Mary Palmer Dargan Pdf

In Timeless Landscape Design: The Four-Part Master Plan, renowned landscape architects Hugh and Mary Palmer Dargan share the secret to creating an unforgettable landscape with the "Four-Part Master Plan" -- a unique method they've perfected over the past two-and-a-half decades of creating award-winning gardens and yards for clients.

Landscape Design

Elizabeth Barlow Rogers
Landscape Design Book PDF

Author : Elizabeth Barlow Rogers
Publisher : Unknown
Page : 544 pages
File Size : 41,9 Mb
Release : 2001
Category : Electronic
ISBN : OCLC:462807971

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Landscape Design by Elizabeth Barlow Rogers Pdf

From ancient Egyptian royal cemeteries to great 18th-century English estates and the earth works of today, this volume spans the history of landscape design, revealing a great deal about the development of societies, and how cities, parks and gardens embody cultural values.

Landscape Theory in Design

Susan Herrington
Landscape Theory in Design Book PDF

Author : Susan Herrington
Publisher : Taylor & Francis
Page : 330 pages
File Size : 50,8 Mb
Release : 2016-12-08
Category : Architecture
ISBN : 9781315470764

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Landscape Theory in Design by Susan Herrington Pdf

Phenomenology, Materiality, Cybernetics, Palimpsest, Cyborgs, Landscape Urbanism, Typology, Semiotics, Deconstruction - the minefield of theoretical ideas that students must navigate today can be utterly confusing, and how do these theories translate to the design studio? Landscape Theory in Design introduces theoretical ideas to students without the use of jargon or an assumption of extensive knowledge in other fields, and in doing so, links these ideas to the processes of design. In five thematic chapters Susan Herrington explains: the theoretic groundings of the theory of philosophy, why it matters to design, an example of the theory in a work of landscape architecture from the twentieth and twenty-first centuries, debates surrounding the theory (particularly as they elaborate modern and postmodern thought) and primary readings that can be read as companions to her text. An extensive glossary of theoretical terms also adds a vital contribution to students’ comprehension of theories relevant to the design of landscapes and gardens. Covering the design of over 40 landscape architects, architects, and designers in 111 distinct projects from 20 different countries, Landscape Theory in Design is essential reading for any student of the landscape.

Design on the Land

Norman T. Newton
Design on the Land Book PDF

Author : Norman T. Newton
Publisher : La Editorial, UPR
Page : 756 pages
File Size : 53,9 Mb
Release : 1971
Category : Architecture
ISBN : 0674198700

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Design on the Land by Norman T. Newton Pdf

Resource added for the Landscape Horticulture Technician program 100014.

Lifelong Landscape Design

Mary Palmer Dargan
Lifelong Landscape Design Book PDF

Author : Mary Palmer Dargan
Publisher : Gibbs Smith
Page : 192 pages
File Size : 53,6 Mb
Release : 2012-10-01
Category : Gardening
ISBN : 9781423620730

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Lifelong Landscape Design by Mary Palmer Dargan Pdf

Lifelong landscape design means thinking about more than your garden. It involves encouraging your community to be a well-rooted environment consisting of friends who share home-grown produce, walk in the neighborhood, recycle, water harvest, compost and are watchful of each other’s well-being. Lifelong landscape designs create environments that connect with nature, encompass a home, and promote healthy living by providing mobility, social interaction, and places to sustain the body and soul. Learn easy steps to design your own lifelong landscape through more than 200 landscape patterns and activities that illustrate components of healthy living. Enhance the quality of your life at any stage with practical advice from this inspirational landscape architect with more than 30 years experience.

Design and Landscape for People

Clare Cumberlidge,Lucy Musgrave
Design and Landscape for People Book PDF

Author : Clare Cumberlidge,Lucy Musgrave
Publisher : Unknown
Page : 0 pages
File Size : 54,9 Mb
Release : 2007
Category : City planning
ISBN : 0500342334

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Design and Landscape for People by Clare Cumberlidge,Lucy Musgrave Pdf

For many years planning was something done in the name of progress by distant committees. In the past decade, however, heavy-handed ideology has given way to a new generation of planners from diverse backgrounds - architecture, landscape, even art and performance - who seek fresh, creative ways of working with communities to build modern and sustainable societies that reflect the needs and dreams of their inhabitants. This book presents and explains, for the first time, the rise and success of this new global sensibility. With important lessons and invaluable ideas for architects, planners and landscape designers around the world, this book - set to be the volume that establishes the agenda for going forward - is just as essential for anyone interested in the future of our countryside and cities.

Energy-Wise Landscape Design

Sue Reed
Energy Wise Landscape Design Book PDF

Author : Sue Reed
Publisher : New Society Publishers
Page : 305 pages
File Size : 43,9 Mb
Release : 2010-04-01
Category : House & Home
ISBN : 9781550924435

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Energy-Wise Landscape Design by Sue Reed Pdf

An inspiring instructional handbook for transforming idealism into social change The pursuit of freedom and justice is a timeless one, but new activists may not know where to begin, while more experienced ones often become jaded or fatigued. The task of constructing a new society, free from oppression and inequality, can be overwhelming. Tools for facilitating motivation, engagement, and communication can mean the difference between failure and success for activists and social movements. Educating for Action collects the voices of activists whose combined experience in confronting injustice has generated a wealth of key insights for creating social change. This practical guide explores such topics as: Community activism and direct democracy Conflict negotiation, communication, and rhetoric Law, the educational system, and lifestyle activism Social media skills, conference planning, and online organizing Written in an inspirational tone, Educating for Action consciously straddles the line between street activism and classroom instruction. Bridging the gap between these two worlds makes for an engaging and instructive manual for social justice, helping students, teachers, and larger activist communities turn their idealism into action. Jason Del Gandio is a scholar-activist and assistant professor of rhetoric and public advocacy at Temple University. He is the author of Rhetoric for Radicals: A Handbook for 21st Century Activists . Anthony J. Nocella II is a scholar-activist and senior fellow of the Dispute Resolution Institute at the Hamline Law School. He is a long-time anti-racism, youth justice, prison abolition, hip hop, animal, disability, and Earth liberation activist and has published over fifty scholarly articles and book chapters and sixteen books.

Basic Elements of Landscape Architectural Design

Norman K. Booth
Basic Elements of Landscape Architectural Design Book PDF

Author : Norman K. Booth
Publisher : Waveland Press
Page : 328 pages
File Size : 47,5 Mb
Release : 1989-10-01
Category : Architecture
ISBN : 9781478608073

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Basic Elements of Landscape Architectural Design by Norman K. Booth Pdf

Singularly highlights landscape architectural elements with clear design principles! Designed to be used as a helpful resource by individuals beginning their careers, Basic Elements of Landscape Architectural Design presents the thoughts and key design theories fundamental to landscape architecture in simple words and illustrations. Still available from Waveland Press, this highly regarded sourcebook offers the vocabulary, significance, characteristics, potential uses, and design guidelines for landform, plant materials, buildings, pavement, site structures, and water in landscape architectural design. It will help your students overcome common mistakes and misconceptions typical in the early phases of their design career and will heighten their understanding and awareness of the major physical components of the outdoor environment.

The Digital Marketing Landscape

Jessica Rogers
The Digital Marketing Landscape Book PDF

Author : Jessica Rogers
Publisher : Business Expert Press
Page : 120 pages
File Size : 54,9 Mb
Release : 2021-02-18
Category : Business & Economics
ISBN : 9781637420355

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The Digital Marketing Landscape by Jessica Rogers Pdf

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Illustrated History of Landscape Design

Elizabeth Boults,Chip Sullivan
Illustrated History of Landscape Design Book PDF

Author : Elizabeth Boults,Chip Sullivan
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 47,6 Mb
Release : 2010-02-12
Category : Architecture
ISBN : 0470640073

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Illustrated History of Landscape Design by Elizabeth Boults,Chip Sullivan Pdf

A visual journey through the history of landscape design For thousands of years, people have altered the meaning of space by reshaping nature. As an art form, these architectural landscape creations are stamped with societal imprints unique to their environment and place in time. Illustrated History of Landscape Design takes an optical sweep of the iconic landscapes constructed throughout the ages. Organized by century and geographic region, this highly visual reference uses hundreds of masterful pen-and-ink drawings to show how historical context and cultural connections can illuminate today's design possibilities. This guide includes: Storyboards, case studies, and visual narratives to portray spaces Plan, section, and elevation drawings of key spaces Summaries of design concepts, principles, and vocabularies Historic and contemporary works of art that illuminate a specific era Descriptions of how the landscape has been shaped over time in response to human need Directing both students and practitioners along a visually stimulating timeline, Illustrated History of Landscape Design is a valuable educational tool as well as an endless source ofinspiration.

Materials and Their Applications in Landscape Design

Rob W. Sovinski
Materials and Their Applications in Landscape Design Book PDF

Author : Rob W. Sovinski
Publisher : John Wiley & Sons
Page : 194 pages
File Size : 53,7 Mb
Release : 2009-01-27
Category : Architecture
ISBN : 9780470112939

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Materials and Their Applications in Landscape Design by Rob W. Sovinski Pdf

This single-source reference offers an encyclopedic and systematic approach to the broad palette of materials commonly used in landscape construction. Connecting the technical aspects of landscape architecture with design aspects, the book's encyclopedic approach takes the reader systematically through the broad palette of available materials, including wood, brick, asphalt, stone, concrete, stone and aggregates, and more. It also introduces readers to the systems in which these materials are used, including walls, decks, pavement, and steps and ramps. Addressing sustainable issues related to each covered material, the book features hundreds of images, from construction details and design drawings to photographs of materials in the built landscape, along with examples from leading design firms. Exercises, chapter summaries and definitions, online exercises, and other pedagogical tools make this an ideal textbook or self-study guidebook for anyone dealing with landscape materials.

Encyclopedia of Landscape Design

DK
Encyclopedia of Landscape Design Book PDF

Author : DK
Publisher : Penguin
Page : 394 pages
File Size : 48,9 Mb
Release : 2017-09-19
Category : Gardening
ISBN : 9781465470782

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Encyclopedia of Landscape Design by DK Pdf

Be inspired to imagine the garden of your dreams with this guide that will help you plan, build, and plant your perfect outdoor space. Whether you're aiming for a total redesign or targeting a specific area, Encyclopedia of Landscape Design offers fresh and achievable ideas for every gardener: grasp the fundamentals of landscape and garden design, find a style that's right for you, and create the structures and planting plans to bring your ideas to life. Produced by a team of award-winning horticultural experts, Encyclopedia of Landscape Design offers extensive design inspiration backed up with solid practical content, including step-by-step landscape structures and planting techniques.