Letters And Bytes Sociotechnical Studies Of Distance Education

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Constructing Consumer Knowledge in Market Research

Author : Johan Nilsson
Publisher : Linköping University Electronic Press
Page : 105 pages
File Size : 40,8 Mb
Release : 2018-02-01
Category : Electronic
ISBN : 9789176853603

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Constructing Consumer Knowledge in Market Research by Johan Nilsson Pdf

Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. I suggest that such commissioned knowledge production must be approached taking into account both the making and the marketing of such material. The position of market research between concerns to know through research and to market goods and services, including its own, has been approached differently in academic scholarship. Examples range from criticism against surveillance and manipulation, to calls to defining the benefits of market research techniques for organising markets and societies. Researchers have tried to explain this knowledge making for market research as a construction of objects of knowledge or as a performative phenomenon. This thesis takes an ethnographic and cultural approach to market research work and the researchers that undertake it. Based on fieldwork with Swedish firm Norna (pseudonym) and handbooks from industry organisation ESOMAR, the thesis inquires into the epistemic practices and epistemology of market research, how market researchers consider their work influenced by the relations that they maintain and how ideas and practices in market research inform understanding of commissioned knowledge production. The thesis consists of four articles dealing with the ideas, actors and processes that engage market researchers. The first article assesses market research industry handbooks and discusses the contribution of performativity approaches in light of this local epistemology. The second article studies how market researchers shape their respondents as part of producing consumer knowledge. The third article assesses how the work processes of market research knowledge production rely on the production and distribution of ignorance to successfully keep respondents and clients at the right certainty interval. The fourth article examines client relations and how market researchers produce materials to satisfy clients as well as shape clients’ preferences and understanding. The findings of the thesis point to how market research features its own local epistemics and reflexivity on the part of researchers, but also the tensions and ambiguities involved. Market researchers handle commercial pressures and epistemic quandaries in parallel and overlapping relational practice through the production and deployment of both knowledge and ignorance. Dealing with clients and respondents transcends the distinction between the commercial and the informative. The text informs a further understanding of market research, its techniques by means of engaging with how its researchers view this activity. Further it challenges the social study of knowledge production by showing how in this case it includes concerns that are not simplistically commercial or epistemic. Marknadsundersökningar är en verksamhet i gränslandet mellan marknadsföring och samhällsvetenskapliga forskningsmetoder. Det material som marknadsundersökare tar fram ska både informera kunder och säljas till dem. Denna uppdragsbaserade kunskapsproduktion måste förstås både som kunskaps- och marknadsföringspraktik. Det är en dubbelhet som har hanterats på skilda sätt i tidigare forskning. Kritiker har diskuterat marknadsundersökningar som del av en manipulativ marknadsföringsindustri medan försvarare snarare förordat förbättrande av kunskaper kring människors behov. Skapandet av kunskap i marknadsundersökningar har ömsom setts som en konstruktion och ömsom diskuterats som ett fenomen där beskrivningen formar det som beskrivs. Avhandlingen tar sig an marknadsundersökningar genom en etnografisk studie av marknadsundersökare och deras arbete. Med utgångspunkt i handböcker från branschorganisationen ESOMAR, samt deltagande observation på det svenska marknadsundersökningsföretaget Norna (pseudonym), diskuteras marknadsundersökningar utifrån en rad fokusområden: Utsagor om kunskap såväl som praktiker i kunskapsproduktion, hur marknadsundersökare ser sin verksamhet i relation till kunder och respondenter samt hur undersökningar görs säljbara och användbare för uppdragsgivare. Avhandlingen innehåller fyra delstudier som i form av artiklar studerar olika aspekter av marknadsundersökningsarbete. Den första artikeln studerar handböcker från ESOMAR och undersöker vilket bidrag som kan göras vid analys givet att undersökarna själva formulerar idéer om sin verksamhet. Den andra artikeln handlar om hur marknadsundersökare formar deltagare i undersökningar som del av sin produktion av kunskap om konsumenter. Den tredje artikeln går igenom Nornas arbetsprocess med fokus kring hur kunskapsproduktion också handlar om att generera okunskap för att respondenter och kunder ska kunna förstå och delta. Den fjärde artikeln avhandlar relationen till undersökningens beställare och hur marknadsundersökare formar sitt material för att tillfredsställa kunden, samtidigt som deras preferenser formas för att producera ett gott mottagande av undersökningsresultat. Avhandlingen visar hur marknadsundersökningar karaktäriseras av förutsättningar för kunskapsproduktion och hur marknadsundersökare själva är reflekterande kring sitt arbete. Den ambivalens och de spänningar som kännetecknar marknadsundersökningar som verksamhet diskuteras i termer av hur marknadsundersökare samtidigt hanterar kommersiella såväl som kunskapsteoretiska aspekter av arbetet. Genom att fokusera på hur marknadsundersökningar är en relationell verksamhet visas också hur marknadsundersökare hanterar spänningar mellan vikten av att göra undersökningar som hjälper kunden och att få kunder att köpa undersökningar. Genom att utgå från hur marknadsundersökare själva ser på dessa frågor ger studien en sammanvägd bild av hur uppdragsbaserad kunskapsproduktion handlar om såväl relationsarbete som att skapa kunskap som beskriver marknader och konsumenter.

EdTech Inc.

Author : Tanner Mirrlees,Shahid Alvi
Publisher : Routledge
Page : 274 pages
File Size : 52,6 Mb
Release : 2019-10-02
Category : Social Science
ISBN : 9781000704921

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EdTech Inc. by Tanner Mirrlees,Shahid Alvi Pdf

This book advances a critical political economy approach to EdTech and analyses the economic, political and ideological structures and social power relations that shape the EdTech industries and drive EdTech’s development and diffusion. Particular attention is paid to the integration of EdTech with some of the most contentious developments of our time, including platformization and data-veillance, the automation of work and labor, and globalization-imperialism. By using a political economy of communication approach, this book will be of value to anyone interested in the current transformations of capitalism, the State, higher education and online learning in the digital age.

Encyclopedia of Human Computer Interaction

Author : Ghaoui, Claude
Publisher : IGI Global
Page : 780 pages
File Size : 54,6 Mb
Release : 2005-12-31
Category : Computers
ISBN : 9781591407980

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Encyclopedia of Human Computer Interaction by Ghaoui, Claude Pdf

Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Software Studies

Author : Matthew Fuller
Publisher : MIT Press
Page : 349 pages
File Size : 55,7 Mb
Release : 2008
Category : Computer programs
ISBN : 9780262062749

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Software Studies by Matthew Fuller Pdf

This collection of short expository, critical and speculative texts offers a field guide to the cultural, political, social and aesthetic impact of software. Experts from a range of disciplines each take a key topic in software and the understanding of software, such as algorithms and logical structures.

The Integration of the Humanities and Arts with Sciences, Engineering, and Medicine in Higher Education

Author : National Academies of Sciences, Engineering, and Medicine,Policy and Global Affairs,Board on Higher Education and Workforce,Committee on Integrating Higher Education in the Arts, Humanities, Sciences, Engineering, and Medicine
Publisher : National Academies Press
Page : 283 pages
File Size : 53,9 Mb
Release : 2018-06-21
Category : Education
ISBN : 9780309470643

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The Integration of the Humanities and Arts with Sciences, Engineering, and Medicine in Higher Education by National Academies of Sciences, Engineering, and Medicine,Policy and Global Affairs,Board on Higher Education and Workforce,Committee on Integrating Higher Education in the Arts, Humanities, Sciences, Engineering, and Medicine Pdf

In the United States, broad study in an array of different disciplines â€"arts, humanities, science, mathematics, engineeringâ€" as well as an in-depth study within a special area of interest, have been defining characteristics of a higher education. But over time, in-depth study in a major discipline has come to dominate the curricula at many institutions. This evolution of the curriculum has been driven, in part, by increasing specialization in the academic disciplines. There is little doubt that disciplinary specialization has helped produce many of the achievement of the past century. Researchers in all academic disciplines have been able to delve more deeply into their areas of expertise, grappling with ever more specialized and fundamental problems. Yet today, many leaders, scholars, parents, and students are asking whether higher education has moved too far from its integrative tradition towards an approach heavily rooted in disciplinary "silos". These "silos" represent what many see as an artificial separation of academic disciplines. This study reflects a growing concern that the approach to higher education that favors disciplinary specialization is poorly calibrated to the challenges and opportunities of our time. The Integration of the Humanities and Arts with Sciences, Engineering, and Medicine in Higher Education examines the evidence behind the assertion that educational programs that mutually integrate learning experiences in the humanities and arts with science, technology, engineering, mathematics, and medicine (STEMM) lead to improved educational and career outcomes for undergraduate and graduate students. It explores evidence regarding the value of integrating more STEMM curricula and labs into the academic programs of students majoring in the humanities and arts and evidence regarding the value of integrating curricula and experiences in the arts and humanities into college and university STEMM education programs.

Challenges of Teaching with Technology Across the Curriculum

Author : Lawrence A. Tomei
Publisher : IGI Global
Page : 341 pages
File Size : 47,6 Mb
Release : 2003-01-01
Category : Education
ISBN : 9781591401094

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Challenges of Teaching with Technology Across the Curriculum by Lawrence A. Tomei Pdf

Teachers are looking for a text that will guide them in the selection of appropriate educational software and help them make decisions about the myriad of available Internet sites. They want to know how all this material can help their students learn better. Challenges of Teaching With Technology Across the Curriculum: Issues and Solutions integrates both theory and practice with assessment to make learning outcomes possible. This text will become an invaluable reference for any teacher who develops their own instructional materials or is asked to select software and Web sites for their students.

Knowledge Management and Higher Education: A Critical Analysis

Author : Metcalfe, Amy
Publisher : IGI Global
Page : 352 pages
File Size : 55,9 Mb
Release : 2005-09-30
Category : Education
ISBN : 9781591405115

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Knowledge Management and Higher Education: A Critical Analysis by Metcalfe, Amy Pdf

"Using various social science perspectives, this book provide critical analyses of knowledge management in higher education, with an emphasis on unintended consequences and future implications"--Provided by publisher.

Education and Technology

Author : Neil Selwyn
Publisher : Bloomsbury Publishing
Page : 233 pages
File Size : 44,9 Mb
Release : 2021-11-18
Category : Education
ISBN : 9781350145535

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Education and Technology by Neil Selwyn Pdf

What does the future hold for digital technology and education? What can be learnt from the history of technology use in education? Does digital technology make education more individualized? Will it eventually replace the school, university and teacher? In a thoroughly revised edition of this successful book, Neil Selwyn takes a critical look at some of the major current debates and controversies concerning digital technologies and education. Focusing on the social as well as the technical aspects of these issues, Selwyn addresses fundamental but often unvoiced questions about education and technology. Over the course of eight chapters, the book gives careful thought to the people, practices, processes and structures behind the rapidly increasing use of technologies in education, with an emphasis on the implications of digital technologies for individuals and institutions. Brand new chapters on trends in AI and 'big data' driven automation of education, and the future(s) of education and technology are included. This edition also features new sections exploring 'post-digital' perspectives, personalized learning, digital labour, and the impending need for sustainable forms of digital education. The book focuses attention on the connections between recent technology developments and broader changes in education practice, education policy and education theory over the past few decades. It also challenges us to reflect on future directions and controversies for education in the (post)digital age. Expanded study questions, annotated further reading and a new glossary of key terms are included to support readers. An updated companion website links to bonus chapters and audio recordings for further discussion.

Digital Roots

Author : Gabriele Balbi,Nelson Ribeiro,Valérie Schafer,Christian Schwarzenegger
Publisher : Walter de Gruyter GmbH & Co KG
Page : 295 pages
File Size : 40,6 Mb
Release : 2021-09-07
Category : History
ISBN : 9783110740288

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Digital Roots by Gabriele Balbi,Nelson Ribeiro,Valérie Schafer,Christian Schwarzenegger Pdf

As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.

Developing Sustainable Digital Libraries: Socio-Technical Perspectives

Author : Ashraf, Tariq,Sharma, Jaideep,Gulati, Puja Anand
Publisher : IGI Global
Page : 378 pages
File Size : 41,8 Mb
Release : 2010-03-31
Category : Education
ISBN : 9781615207688

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Developing Sustainable Digital Libraries: Socio-Technical Perspectives by Ashraf, Tariq,Sharma, Jaideep,Gulati, Puja Anand Pdf

"This book provides tools to complement an organization's burgeoning information treasuries, exploring new frontiers by looking at social and economic aspects of digital libraries and their sustainability"--Provided by publisher.

Networked Learning: Perspectives and Issues

Author : Christine Steeples,Christopher Jones
Publisher : Springer Science & Business Media
Page : 357 pages
File Size : 43,6 Mb
Release : 2012-12-06
Category : Computers
ISBN : 9781447101819

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Networked Learning: Perspectives and Issues by Christine Steeples,Christopher Jones Pdf

Here, the authors' unique focus is on the key issues of networked learning. These include: policy issues, the costs of networked learning, staff development issues, and the student experience. With contributions from authors based in Europe and the US and Australia, it offers a global perspective which is designed to inform professional practice and its administration. It will be essential reading for practitioners and researchers in higher education and learning technology and will be of interest to policy-makers and managers in HE academic administration. It will also be relevant to learning technologists, support staff, as well as students and researchers in education and social science.

Library Literature & Information Science

Author : Anonim
Publisher : Unknown
Page : 728 pages
File Size : 52,6 Mb
Release : 2006
Category : Information science
ISBN : UOM:39015066113385

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Library Literature & Information Science by Anonim Pdf

An index to library and information science literature.

Software Quality Assurance

Author : Neil Walkinshaw
Publisher : Springer
Page : 181 pages
File Size : 40,5 Mb
Release : 2017-07-24
Category : Computers
ISBN : 9783319648224

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Software Quality Assurance by Neil Walkinshaw Pdf

This textbook offers undergraduate students an introduction to the main principles and some of the most popular techniques that constitute ‘software quality assurance’. The book seeks to engage students by placing an emphasis on the underlying foundations of modern quality-assurance techniques , using these to highlight why techniques work, as opposed to merely focussing on how they work. In doing so it provides readers with a comprehensive understanding of where software quality fits into the development lifecycle (spoiler: everywhere), and what the key quality assurance activities are. The book focuses on quality assurance in a way that typical, more generic software engineering reference books do not. It is structured so that it can (and should) be read from cover to cover throughout the course of a typical university module. Specifically, it is Concise: it is small enough to be readable in its entirety over the course of a typical software engineering module. Explanatory: topics are discussed not merely in terms of what they are, but also why they are the way they are – what events, technologies, and individuals or organisations helped to shape them into what they are now. Applied: topics are covered with a view to giving the reader a good idea of how they can be applied in practice, and by pointing, where possible, to evidence of their efficacy. The book starts from some of the most general notions (e.g. quality and development process), and gradually homes-in on the more specific activities, assuming knowledge of the basic notions established in prior chapters. Each chapter concludes with a “Key Points” section, summarising the main issues that have been covered in the chapter. Throughout the book there are exercises that serve to remind readers of relevant parts in the book that have been covered previously, and give them the opportunity to reflect on a particular topic and refer to related references.